If you are looking to launch your website or upgrade existing one you have two options – go for custom development or merely pick up a template. Irrespective of the business you are in custom design offers you many incentives and would help you stay ahead of the competition. In this short write-up we take a look at the incentives of custom web design.
Yes the easier and cheaper way to get a website would be using templates. And templates have indeed come a long way and today it is possible to customize templates to suit your needs. But custom web development in Melbourne allows you to achieve a site that is tailored to the last pixel. It is like getting an outfit tailored to your body that no off-the-shelf dress would provide. Whether you want to have a large logo, white spaces or a unique slider custom designing allows you to translate all your thoughts and ideas into reality. It allows you to create a commanding presence and separate yourself from others.
One of the major flaws of using a template relates to your site’s security. You are aware of the risks that every business website is subject to. One small incident of hacking or virus attack is enough to dent your reputation in the market. Your users would have doubts in their mind about visiting your website and this can hurt business and other goals. With custom web design in Melbourne you would have no such worries as the site is developed from scratch for your needs and you exercise complete control over its security. Your designers would be able to implement the latest security protocols and thwart all risks.
Search Engine Friendly
For all the ease and cost-effectiveness that templates offer you, they score poorly when it comes to Search Engine Optimization.Most templates aren’t search engine friendly and this can severely affect your rankings and performance. They have unnecessary codes that make them heavy that not only lead to poor user experience but also hurt their rankings as Google and other search engines take into account speed while ranking websites. Also they often don’t comply with the latest standards of the World Wide Web Consortium (W3C). With custom built websites you would have no such issues and can earn maximum traffic through organic search.
Your website would grow along with your business. It may be as simple as adding a few pages and sections or you may need to add ecommerce functionality to your site. Templates are rigid and don’t allow you to bring about major changes to your site. Custom web design Melbourne on the other hand leaves you enough scope for adding new features and functionality to your website and offer value to your regular users. Designers usually work on a modular architecture that allows easy upgrades in the future.
As you can clearly see custom web design offers you many incentives and all you need to do is hire a reputable web design company that can build the site from scratch based on your idea.
About Author: Jonathan has been involved in custom web design Melbourne for more than a decade. He regularly writes on different subjects concerning custom web design in Melbourne.
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