|
When you own a small business and want to draw more traffic to your website, you can start by understanding how Search Engine Optimization or SEO works. While SEO is no rocket science, it is quite complex. It comes with many moving components that have to be combined to appear and rank high in search results. The moving parts are as follows: your business plus website demands of the market the rules used by search engines to decide who gets top ranking the competition Your competitors will not wait for you to catch up with them. SEO entails hard work and requires lots of patience. Since there are too many moving parts, I advise you to focus on things that are valued by search engines and visitors as well as things you are able to control or influence. What Search Engines Value The only search engine you need to be concerned about is Google. When you only focus on native search, Google is the market leader, so far. According to Google, there are about 200 hundred ranking factors to consider in deciding who it will rank at the top of search results. To rank in Google, you just need to worry about three things: if your site is relevant if it is reputable and has won the right to rank high in search results if it is known to search engines and is designed in such a way that it can easily be found and indexed by search engines Your Site Should Be Relevant Google co-founder and CEO Larry Page described the perfect search engine as one that really understands what you mean and gives back what you truly want. The key is relevance. When someone is looking for an efficient plumber in New York, the same or similar language should be used in your website. Otherwise, it will not even be qualified to rank among the top 10, where the majority of users are likely to click. Your Site Should Be Reputable Google does not have difficulty in finding relevant search results. As a matter of fact, it finds a lot. It aims to make it easier for you to find what you need so that you can get things done. Google makes the decision on who to rank at the top of search results by searching for proof that a web page qualified to rank has met the needs and wants of searchers. This is referred to as a page's authority and popularity. A page is considered popular if Google sees proof that it is visited by people and consists of valuable content. These include things such as: many visits plus page views repeat visits plus page views long time spent on site and page large numbers of incoming links, as well as social mentions When your site has more page views, visits, repeat visits, incoming links plus social mentions and longer stay of visitors, the more it will be perceived as popular by Google. Authority is derived from the source of incoming backlinks and social mentions. When they come from prominent and influential websites such as government institutions, educational facilities, news organizations and industry websites, your web page will be considered authoritative. On equal footing, the more authoritative and popular your content, the higher its rank.
Related Articles -
SEO, SEO Services, SEO Specialists,
| 
