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The Internet has developed into a sophisticated tool used in more and more aspects of our daily lives especially with the development of Smartphones and tablets which have allowed mobile Internet access. Most people now use the Internet on a daily basis to complete a variety of business transactions, tasks and to communicate with others. As the Internet developed so has the Internet user who expects more than ever from the websites available online. The sophisticated user of today is no longer satisfied with the websites of the past that had nothing new to offer, consisted of a simple repetition of keywords and seemed to come in duplicates as almost all websites were if not identical extremely similar at least when it came to content, web design and development. Sensing the shift in the habits of Internet users Google and other search engines also made significant changes in the way websites make their way to the top of their lists. These changes in turn made it important for web design and development to create high quality websites. A web design agency takes on the web development of a company's website from the design to the marketing and optimization of the website. Specifically Web design includes many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardized code and proprietary software; user experience design; and search engine optimization. Web design begins with the appearance of the website which is created by Marketing and communication design specialists who have the ability to identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. This also applies for the type of website a web design agency is creating, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. A very important aspect of web design is the user experience design and interactive design also known as user interface design. User understanding of the content of a website often depends on user understanding of how the website works. This is affected by layout, clear instructions and labeling on a webs. The user interface design is affected by the quality of the page layout. As mobility now is important to most Internet users it is important that the page layout is also mobile friendly. Motion graphics also play an important part in web design and development as Page layout and user interface may also be affected by the use of motion graphics. The choice of whether or not to use motion graphics may depend on the target market for the website. As with many other aspects of web design and development Quality of code is also vital to the success of the website. A web agency is aware of all the standards set for web design and will create a website that conform to these standards. Standards can relate to the correct layout of pages for readability as well making sure coded elements are closed appropriately. This includes errors in code, more organized layout for code, and making sure IDs and classes are identified properly. Web development includes web design as well as web engineering, web content development, client liaison, client-side/server-side scripting, web server and network security configuration, and e-commerce development. Generally web development refers to all aspects of the website creation process that go beyond the main design aspects of building web sites.
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