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One of the newest tools used by a SEO service provider in the UK is that of local optimization. Local SEO is a form of local online marketing which allows local businesses to promote their services to local customers at exactly the time they’re looking for it. To make this work a SEO consultant will make use of search engines like Google and business directories like Yelp, Superpages, Qype & TouchLocal. This is effective as millions of local customers use these services every day to find the best local businesses in their area. What this means is that all local businesses, no matter what the product or service can improve their business and make more money through local SEO (search engine optimisation). This is because local SEO reaches local customers when they’re looking to buy your service – they need your service and they’re ready to buy it. What makes local marketing so important is that local online marketing promotes your business as well as your website. When choosing a SEO company to implement local SEO it is important that this company has a feel of the area you are looking to target. For example, when looking to increase your customer base in the UK it is preferable to find a SEO service provider in the UK. A SEO expert in the UK will help your company grow because: Local customers are turning to the Internet to find local businesses. A SEO service provider in the UK will increase the local ranking of your UK based website. Local search marketing is highly targeted and time efficient. By using local search engines and online directories a potential customer will find you exactly when they really need you. Local SEO has the highest conversion levels of all local advertising channels. Local directory marketing has higher conversion rates than other, traditional advertising options – It is proven that you’ll convert 1 out of 2 visitors into customers. Mobile Internet usage growth. The development of handheld Internet accessible devices also increased the amount of people who use mobile phones and mobile ‘apps’ to find best local business while they’re walking around. Local SEO has a Great return on investment, as it includes minimal wasted exposure. This is because you reach potential customers when they need you not when they don’t. This makes local SEO both efficient and cost-effective. Not all local businesses have taken advantage of a SEO service provider in the UK to create local listings on the Internet thus reducing the competition. Many of the best local SEO opportunities are free, this won't last forever. Hire SEO Expert now to take advantage of this great marketing opportunity. At the moment it’s free to claim your listing in Google maps (called Google Places) and to list your business in hundreds of online business directories. A good Internet review is a trusted form of word of mouth advertising, 70% of local consumers trust online business reviews. A SEO Expert in the UK has the ability to incorporate local SEO into your online marketing strategies thus creating an overall optimization plan that targets the exact group of people you need for your company to grow.
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