The most important skill for the cloud marketer is being technologically savvy. Marketers who don’t understand the tools available to them tend to use them in shallow ways and receive weak results. The only way to market effectively on the web is to understand the tools at your disposal. Cloud marketers must also be forward thinking. The web changes very quickly and it can be easy to get left behind. Constantly scouting for new tools, technologies and opportunities is the only way to stay ahead of the curve. Once a new web Cloud technology is adopted, marketers must continually evaluate how effective it is and what the best practices for using it are. It can be easy to get comfortable with a marketing strategy, but Cloud marketers have to constantly experiment with new opportunities. Having a personal web presence is one of the most common attributes of the cloud marketer. Maintaining a blog, cultivating a social media presence, creating videos, and possibly even a personal website demonstrate that you can connect with people online. Engaging with online tools on a personal level makes marketers better prepared to use those same tools at the professional level. Finally, marketers who use the web have to be ready to engage with their customers directly. This connection has brought the expectation that companies will respond to customer's concerns, ideas and input. Marketers have to be able to react to this voice in an open and thoughtful way. The most successful cloud marketers make their customers feel like team members in the brand.
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