Now that cloud computing technology has already gone past the infancy stages, many industries have already realized the benefits it provides, and have already started adopting and integrating the technology to their businesses. One key sector that stands to benefit a lot from the cloud is marketing, as it has the ability to drastically change the ways in which they reach and engage their audience, particularly with regard to distributing and storing mission-critical data. The Future for Consumers is in the Cloud The most recent technology forecasts released by Forbes, Cisco, Forrester, and Gartner all reveal that there is a widespread adoption of cloud computing going on in a global scale. The forecasts were unanimous in their predictions, with over one third of digital content in the world estimated to be stored in the cloud by 2016. Last year, the stats peg it at 7%. As for storage, it is estimated that the average data storage consumed per average household will grow from 464 gigabytes last 2011 to 3.3 terabytes in 2016. Not every household will have large enough storage devices to accommodate that much data, so majority of it will be hosted on the cloud. This will result in an increase in spending towards the cloud, with the studies positing that the global market for cloud computing will see an increase from $40.7B last 2011, to more than $241 billion in 2020. According to Forrester’s research, majority of users in 2020 will be abandoning local client-installed programs in favor of web-based applications. The move is not purely motivated by personal preferences, as the companies themselves are pushing for migration to the cloud due to the cost savings they incur. The Cloud Has Broadened the Field One of the key effects of the cloud that will benefit digital marketing is that it has provided marketers with more venues from which to approach potential customers, while at the same time, it has also allowed more individuals to become potential customers. For instance, a person who is watching TV and texting on the couch used to be out of reach of digital marketers. Now, the cloud has made it possible for the same person to access his data through his phone and his TV without even leaving the couch. There’s no need for complicated user interfaces or servers. The person is also more likely to access the Internet simply because it is now possible, making him more accessible to digital marketers.
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