Those days are long gone when people use to go to malls and stores to shop. Now, the favourite destination of all the shopaholic around the world is the e-commerce websites. When your coveted dresses or phones get delivered at your doorstep, obviously that makes you happier. That is why the popularity of such e-commerce sites is reaching higher levels. |
To keep up with such increased demands, the number of these websites is also increasing with every passing day. Obviously, you will come across more than one suggestion of e-commerce websites in your daily newsfeed of social media. Some of them are dying an untimely death and some of them are becoming successful.
So now, when you are thinking of taking the first step into this world of online shopping, you must be wondering how you will get noticed and how you will be able to stay in the whole game of business and customers. In such a situation, it is necessary to think of the mistakes that you must avoid. So, here I am going to mention the most common and deadliest mistakes in e-commerce website design Australia that might affect your business.
Take a look.
Lack of Detailed Product Description and Good Image
The product description is an important part of e-commerce websites. As your potential buyers are not able to touch and feel the things that they are going to buy, it is your responsibility to make them feel the things are tangible. The only way to do that is a proper and detailed product description. If you are thinking that writing in ornamental language will help you, then you are seriously mistaken. Your customers are able to distinguish the fake with real. Moreover, it is necessary to give all the specification of the product on the site. This will make you more credible than others.
For the same reason, a good quality image is also necessary. Your job is to make your buyers help relating to the product they are checking. A proper and good quality image will help them to understand that.
Long and Confusing Checkout Process
Do you know where most of the customers leave their cart while shopping online? It is during the checkout process most of the customers leave their carts. And this can seriously damage your website. So, when you are planning the Website Design Australia, make sure you keep the payment and placing the order as easy as possible. The more pages in between payment and placing order, the buyer is more likely to leave the cart.
No Place for Guest Shoppers
Which is more important for you, getting the buyers or obtaining all their information? Obviously, your focus should be on sell. And, if you are always placing an obstacle called account information for all your shoppers, then you are losing some of them at that step. For an ideal and high conversion e-commerce website design Newcastle, keep a provision for the guest shoppers as well, where they don’t need to log in or create an account to shop.
Inadequate Site Search Engine
There are often shoppers who know exactly what they are looking for. So, they don’t waste time by selected filter and sorting products. But, if your site search engine cannot fetch information or results or fails to sort and filter the results, it will disappoint your shopper a lot. Make sure it is working properly.
So, now as you know what you should not do, I am sure you will be able to be more successful with your business. Hire a reputable website design company Australia and share your ideas with them.
Chris Arnold is website designer and blogger, who has worked with a few reputed website design company Australia. For website design Australia and Newcastle, and to get useful tips on e-commerce website design Australia, read his articles.
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