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Every successful entrepreneur and business has a BRAND, The one thing you must have if you want to be successful is Branding that is consistent with you and your business. Branding separates you from your competition and gives you credibility. It's what makes people want to tell other people about you, and makes them want to invest and buy from you again and again. Without branding businesses cannot survive. Your Branding Visibility is more important than your ability. It is important to be visible. To increase your visibility Branding is important to the recognition of your business. People need to know who you are, remember you, prefer to buy from you and refer other people to you. See the following and you should aim for Brand Insistence and Brand Advocacy. a. Brand Awareness - they know your name b. Brand preference - prefer to use you when possible c. Brand insistence - will only buy your product or service d. Brand advocacy - they tell other people about you Develop a strong Brand Logo and a Slogan for your business using something that is memorable so people will remember the name. It's important to control your Brand. A lack of brand control is like having no-one at the steering wheel when driving, you need to control it.
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