Amazines Free Article Archive
www.amazines.com - Sunday, November 18, 2018
Read about the most recent changes and happenings at Amazines.com
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Google
Subscriptions Manage Ezines
CATEGORIES
 Article Archive
 Advertising (133268)
 Advice (160760)
 Affiliate Programs (34733)
 Art and Culture (73638)
 Automotive (145514)
 Blogs (75003)
 Boating (9841)
 Books (17129)
 Buddhism (4122)
 Business (1328009)
 Business News (426289)
 Business Opportunities (366242)
 Camping (10948)
 Career (72745)
 Christianity (15834)
 Collecting (11636)
 Communication (115047)
 Computers (241935)
 Construction (38968)
 Consumer (49637)
 Cooking (17056)
 Copywriting (6567)
 Crafts (18210)
 Cuisine (7533)
 Current Affairs (20371)
 Dating (45768)
 EBooks (19684)
 E-Commerce (48190)
 Education (185102)
 Electronics (83429)
 Email (6389)
 Entertainment (159780)
 Environment (28928)
 Ezine (3038)
 Ezine Publishing (5443)
 Ezine Sites (1552)
 Family & Parenting (110876)
 Fashion & Cosmetics (196377)
 Female Entrepreneurs (11840)
 Feng Shui (130)
 Finance & Investment (310214)
 Fitness (105794)
 Food & Beverages (62814)
 Free Web Resources (7936)
 Gambling (30211)
 Gardening (25061)
 Government (10515)
 Health (629004)
 Hinduism (2156)
 Hobbies (44026)
 Home Business (91542)
 Home Improvement (251220)
 Home Repair (46094)
 Humor (4802)
 Import - Export (5443)
 Insurance (45082)
 Interior Design (29541)
 International Property (3485)
 Internet (190953)
 Internet Marketing (146278)
 Investment (22822)
 Islam (1168)
 Judaism (1357)
 Law (80449)
 Link Popularity (4592)
 Manufacturing (20798)
 Marketing (98724)
 MLM (14136)
 Motivation (18208)
 Music (26996)
 New to the Internet (9475)
 Non-Profit Organizations (4048)
 Online Shopping (129604)
 Organizing (7796)
 Party Ideas (11854)
 Pets (38084)
 Poetry (2234)
 Press Release (12667)
 Public Speaking (5620)
 Publishing (7522)
 Quotes (2407)
 Real Estate (126601)
 Recreation & Leisure (95236)
 Relationships (87425)
 Research (16151)
 Sales (80293)
 Science & Technology (110123)
 Search Engines (23445)
 Self Improvement (153065)
 Seniors (6220)
 Sexuality (35933)
 Small Business (49274)
 Software (82914)
 Spiritual (23447)
 Sports (116456)
 Tax (7657)
 Telecommuting (34073)
 Travel & Tourism (306828)
 UK Property Investment (3117)
 Video Games (13420)
 Web Traffic (11723)
 Website Design (56775)
 Website Promotion (36554)
 World News (1000+)
 Writing (35753)
Author Spotlight
SUNNY NASH

Sunny Nash is the award-winning American author of Bigmama Didn’t Shop At Woolworth’s, recognized by...more
ALFRED MEARS

Former English Teacher; Musician (20+ years); Freelance Writer ...more
ARSLAN EJAZ

Arslan Ejaz Rao has been researching and writing about news stories, information and trends for the ...more
ALEN OWEN

I am an essay writer with vast experience in data analysis, PowerPoint writing and research paper ed...more
SAAD KHAN

my name is Saad Khan and i write to give some detailed information on things which matter to the mas...more


Why Ignoring Video Marketing is Hurting Your Business by Susan Friesen





Why Ignoring Video Marketing is Hurting Your Business by
Article Posted: 06/06/2017
Article Views: 560
Articles Written: 147
Word Count: 1004
Article Votes: 0
AddThis Social Bookmark Button

Why Ignoring Video Marketing is Hurting Your Business


 
Website Promotion,Internet Marketing,Marketing
6 Compelling Benefits to Jumping on the Video Bandwagon while the Momentum is Hot

Have you noticed seeing a lot more videos on Facebook lately? Not only have there been a plethora of Facebook LIVE videos, but I’ve also been seeing a trend of videos made from simple animations or static inspirational images with music added.

All because Facebook has declared video to be something people want to watch more than any other form of content.

Then there’s the popularity of YouTube, Snapchat, Twitter and Instagram’s video platforms and capabilities that makes using video hard to ignore in today’s business marketing landscape.

And it shouldn’t come to anyone’s surprise either. Think about how we have all been spoon-fed videos since young toddlers on TV.

The good news is, with the advancement of technology over the past few years, you no longer need to be an professional videographer or editor to be able to produce decent-looking videos, especially for a social media audience.

Still not sure if you should bother taking on the task of learning to do videos for your social media marketing? Take a look at some of these stats:

* A Facebook video receives, on average, 135% more organic reach than a photo.

* 73% of Business-to-Business marketers say video positively impacts their marketing return on investment.

* According to CISCO, 80% of all consumer internet traffic will come from videos by 2020.

* 10 billion videos are watched on Snapchat every day.

* More than 500 million hours of videos are watched on YouTube every day

* A Facebook video receives, on average, 135% more organic reach than a post with just a photo.

* On Twitter, videos are 6 times more likely to be retweeted than photos and 3 times more likely than GIFs

* Companies that use video in their online marketing efforts have been known to grow their revenues 49% faster.

* Businesses who use videos in their marketing enjoy a 27% higher Click Through Rate (CTR) and 34% higher web con version rates than those which don’t (Aberdeen Group, 2015).

Pretty impressive, wouldn’t you say? But what can video actually do for you that will help boost your bottom line?

By incorporating videos into your business and social media marketing, you can take advantage of the following benefits:

1. Increase Your Target Market’s Confidence in You

Since trust is what relationship marketing is built upon, videos make a perfect fit to developing your target market’s confidence with your business offerings. Because you want to create the “Know, Like and Trust” factor with your ideal client, there is nothing better than having your smiling face be in front of that market in order for them to see your personality, understand your level of expertise, and get an instant impression of you that will lead them quicker to purchase.

2. Boost Your Search Engine Rankings

Because people tend to stay on your site’s web page longer by watching a video, the search engine’s algorithms are interpreting that to mean your site is worthwhile. This will in turn boost your SEO rankings. According to Moovly, your chances are 53x’s greater to be higher up in Google’s search results if your website or blog post includes a video.That coupled with Google’s ownership of YouTube, your chances of getting higher rankings are increased when your videos are also housed there.

3. Gain a Higher Social Media Reach

Getting more people to like, comment and share your posts on Facebook has been an increasing challenge for business owners. The good news is, video has been a shining beacon of hope where 76% of users say they are apt to share entertaining videos on social media. If you make an effort to create fun and entertaining videos, this will increase your brand exposure and will, in turn, bring more attention to your business in an indirect way.

4. Enjoy Higher Website Conversions

Video marketing studies show that 74% of users who watched an video explaining or demonstrating a product ended up making the purchase. So by simply adding a video to your sales or free giveaway page, you should see a significant increase in people signing up for your offering.

5. Save on Expensive Production Costs

With technological advancements we are seeing at an incredible rate, the great news is you don’t need to invest in a lot of expensive equipment to create well-made videos. All you need is your smart phone and you’re good to go. So videos are now considered a cost-effective solution to getting in front of the masses in a format people are responding well to.

6. Take Advantage of Showcasing Your Offerings

A video is a great way to explain, demonstrate and showcase any kind of product or service offering you may have. Whether you are promoting a new program or offering a free giveaway for list building purposes, adding a video to the landing page will help give the viewer an opportunity to see it in action and visualize its benefits.

So as you can see, there are lots of reasons to start using videos to enhance your marketing efforts that will lead to increased sales.

Unlike as little as 10 years ago, the cost of equipment and production has made video marketing much more affordable for business owners; however, this is not to say it’s simple, easy and a sure-thing for success.

In my Social Blast: eMarketing for Entrepreneurs monthly membership program, I share lots of tips and strategies on not only video marketing, but many other social media and digital marketing topics to help grow your business. Come and join us and learn! Click here: www.socialmediagroupcoaching.com

To your success, Susan Friesen

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Related Articles - video marketing, videos, website conversions, social media reach, optimize videos, videos to enhance brand,

Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.

 

Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
Submit your comments and they will be posted here.
Make this comment or to the Author only:
Name:
Email:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
 
Please enter the code in the image:



 Author Login 
LOGIN
Register for Author Account

 

Advertiser Login

 

ADVERTISE HERE NOW!
   Limited Time $60 Offer!
   90  Days-1.5 Million Views  

 

Great Paranormal Romance

World News


STEPHEN BYE

Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
GENE MYERS

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
SUSAN FRIESEN

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
LAURA JEEVES

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
JAVIER VBOIX

For the time being just a newbie in the Insurance Industry but a quick learner, soon-to-be expert Ja...more
SANDY FISCHEL

Sandy Fischel is the marketing director at And Above All YOGA, a wholly owned division of The Fische...more
MICHAEL BRESCIANI

Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more
CHRISTOPHER EVANS

Christopher is based in the U.K. and is the author and founder of Critical Eye. ...more
STEVERT MCKENZIE

Stevert Mckenzie, Travel Enthusiast. ...more
MICHAEL MIFSUD

Michael Mifsud was a House of Commons Commonwealth correspondent at the age of 16. He published Brit...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2018, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from wikipedia.org under the GNU FDL license