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In the wholesale chocolate industry we are always thinking about how to help you attract new customers to your stores. We know that you are passionate about stocking delicious high-quality products and delivering a great service to your loyal clientele. However, working out how to bring fresh customers through your doors can be tricky. One common method of attracting different customers is to focus on big seasonal events, such as Halloween or Christmas, when lots of people are out and about looking for delectable themed goodies. Another is to concentrate on a specific demographic such as children or those who love gourmet food and wine. You’ve probably already tried these familiar approaches and are looking for something a little less run of the mill. Kick start a revenue revolution by tapping into a national – or should I say global – phenomenon that unites people of disparate ages, genders and nationalities. What am I talking about? Football, of course! Fans, Family and Football It’s no secret that Britain is full of football fans. Whether they are watching the world cup or cheering on their kids in the local park, they are all passionate about the game. Unlike Christmas or Halloween, football reigns all year round meaning a constant supply of potential customers with an eye for edible footy paraphernalia. This a huge and potentially very profitable market as the thousands of fans, not to mention family and friends looking for the perfect gifts, will love football-themed goodies. From Father’s Day to Christmas, birthdays to match days, well-presented, delicious footy-themed chocolates will always be popular. Take a look at the sporty stock below and be inspired about how to increase your profits and score some new regulars. Gifts Inspired by the Great Game Our exclusive selection of footy delicacies is ideal for sports fanatics; the products make a clever addition to any store as the holiday season approaches. Our own label Top Team mini footballers are the perfect bite-sized treat with an enjoyable, creamy hazelnut flavour – why not suggest them as a yummy stocking filler? Check out our Chocolotol Net of Solid Footballs. These fun milk chocolate treats are perfect for children’s parties and gift bags – or for a mid-game snack for grown-ups! The range’s Football Bag is a snack-sized feast packed with yummy boots, miniature players, balls, and a medallion in bright, high-quality foils – equally popular with adults and children alike. Our amazing one-kilogram Milk Chocolate Football is sure to put a smile on any footy-mad face. It’s perfect for Christmas although your customers might have to do a few laps of the field and 100 or so kick-ups to burn it off! Buying wholesale chocolate football delights for your store is a fantastic way to reach out to a large, new audience. The fun, brightly coloured and – most importantly – tasty treats mentioned here will keep your brand-new customers coming back for more. Author Plate Angelina Moufftard works for hf Chocolates, established wholesale chocolate suppliers with decades of experience supplying sweets and high-end chocolates to retailers across the UK. Working with the most dedicated suppliers from France, Spain, Germany, Holland, Belgium, the USA and the UK, hf Chocolates' great tasting and beautifully packaged products add panache to any sweet display.
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