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Garment labels and their importance in apparel production and promotion by John Edward





Article Author Biography
Garment labels and their importance in apparel production and promotion by
Article Posted: 02/28/2018
Article Views: 146
Articles Written: 1270
Word Count: 428
Article Votes: 0
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Garment labels and their importance in apparel production and promotion


 
Business
Garment labels are an integral part of any apparel. They perform critical functions for the apparel manufacturing brand and therefore they should never be taken lightly. The label of a garment communicates directly with the customer and draws his or her attention. Garment labels help to describe the true nature of the product and also play an important role in selling the garment. More often than not, customers make purchasing decisions based on the label that comes with a piece of garment. By using a top quality label, a garment manufacturing company can create a unique brand image and communicate a strong message to customers. Good quality labels can easily attract attention of the target audience and generate positive responses from them.

The garment labels effectively communicate to customers the type of materials that have been used for making the garment. These labels also inform the customers about the ways in which they can take care of the garment and wash it. The labels may also include a number of other special instructions as well. The labels also communicate size of a particular as well as the brand name of the garment manufacturer. Different garment manufacturers make use of their special types of clothing labels for creating their own unique identity. Sometimes these labels are custom-made by the manufacturers so that they appear unique. By making use of beautiful and uniquely customized labels, it is possible to add to the style quotient of the garment. It is due to this reason that there is always a high demand for the services offered by leading garment label manufacturers.

The garment labels of one brand are always unique and different from others in terms of its symbol, color and text. By having a look at the garment label of one piece of apparel, a customer can easily identify that brand and associate it with the quality for which the brand is so well known. The garment labels are typically made of a wide range of fabrics and materials such as damask, satin, semi-damask and taffeta. Sometimes canvas, cotton and felt are used for making the labels as well. They can also come in attractive finishes and diverse sizes. The labels can be manufactured as separate and individual pieces or as a continuous roll. Once production of the labels is completed, the individual labels are cut out and properly attached to the garments.

To specify their brand name every garment industry will put the labels on their apparel, get these garment labels from reputed garment label manufacturers in India.

Related Articles - garment labels, textile lables,

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