If you search the Internet for tips to hire an SEO agency you would come across the usual stuff mentioning experience, portfolio, price etc. While these surely are important factors when it comes to hiring an SEO agency in Sydney or elsewhere in the world, there are other unstated things that we often tend to overlook. Some of these may actually dictate the outcome of your campaign and differentiate between well-run and a brilliantly run SEO campaign. So here are some less stated tips that you must keep in mind while choosing an agency.
- Site diagnosis is the starting point of success
Does the SEO agency in Sydney have list SEO Audit program along with other digital marketing services? If not it is synonymous to getting admitted in a hospital that doesn’t have a clinical lab to conduct tests and pinpoint the root cause of your illness. SEO audit is the starting point for optimizing your website. They help the team identify the shortcomings of your website before they get started with the planning and execution of the SEO campaign. From page load time to mobile-friendliness and broken links there a number of factors that decide the outcome of the campaign and good agency would always start by knowing the health of your website before they actually work on your on-page and off-page campaign.
- Big agencies aren’t always the best
You should never ignore the size of agency you choose for Internet marketing in Sydney. While choosing big agencies and ones that have been in business for years may sound logical they aren’t always your best pick. If you are a small business you should stay away from knocking the doors of the biggest agency in Sydney. Big agencies usually have a core team of experienced SEO professionals and a large army of greenhorns who are learning the trade. If you are the lowest paying client for the agency you will have to be happy working with second rung team. On the contrary if you are among the highest paying clients for a small agency you can expect more personalized services.
- Insist on knowing the team
In normal course of action you will be talking to a sales executive while hiring a Australian SEO company. They sell services for their bread and butter and hence know how to lure you into becoming their client. But it isn’t the salesperson on the other end of the line who would work on your project! So always insist on talking to the team or at least a team leader who would work on your project should you hire them. Share with them your needs and problem and ask for a solution. A good agency will always explain to you the process without making use of technical jargon. This interaction will surely help you make up your mind.
It is important for you to keep in mind that there are hundreds of SEO agencies in Sydney and when you keep these things in mind you will be able to find the best.
About Author: James Taylor runs a small SEO agency in Sydney and has been in this profession for more than a decade. He regularly writes about tips on digital marketing and how people should hire Australian SEO company.
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