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The digital marketplace is becoming ever more crowded. As the owner or manager of a competitive business, you therefore simply cannot afford to become complacent and assume that your online reach will continue to grow if you don’t keep up to date with the latest digital marketing trends. Fortunately, the start of a new year is the perfect time to review your current content marketing strategy. Whether you’ve run many successful campaigns in the past or you’re just beginning to explore content marketing properly for the first time, there will be something you can do to improve your performance. Start by taking a step back and listening to what an experienced content marketing agency recommends for 2020: It’s All About the Visual As any content marketing agency worth its salt will tell you, it’s all about the visual. Videos and infographics are easily consumed and have great “shareability”. Videos in particular receive far more interactions on Facebook than any other form of online content and this is unlikely to change over the coming year. Prospective customers are also much more likely to read long passages of text if they are broken up with striking images. Using colourful charts and graphs, as opposed to tables, in order to present data will not only keep your audience more engaged but will also help you simplify complicated ideas and get your point across. Long-form Content Is Not Dead Short-form content like infographics are great for grabbing someone’s attention and spreading the word about your brand. However, it’s important to remember that long-form content has its place too. It’s through lengthy blog posts which delve deeper into the details of a particular topic that you’ll build up trust with your customers and be able to show off your own distinctive writing style and personality. Focus on Content Experience In 2020, it’s just as important to think about the way in which your customers will experience your content as it is to think about the content itself. For example, many people now use their mobiles rather than desktops to browse websites, which means that your website needs to be specially designed to be mobile friendly. This will involve making sure that your blocks of text, images, and videos are all appropriately sized so that they load quickly across devices. If this technical side to content experience feels outside of your comfort zone, don’t worry, as your content marketing agency should be able to provide all the technical assistance needed to optimise your site for mobile phones. Use Key Words Wisely The pet peeve of every content marketing agency is when they find clients trying to stuff their site full of key words. Key-word stuffing may have worked in the past, but Google’s crawlers have become much more sophisticated in recent years. In 2020, it’s quality content that will help you climb the search engine results pages (SERPs) rather than cramming in keywords into blog posts and your website copy, so only use keywords when they can be incorporated naturally into your content. Don’t’ Cut Corners When It Comes to Quality The cornerstone of a successful content marketing campaign will always be quality content. Continue to make sure that the content you’re producing is genuinely adding value to people’s time online and you’re guaranteed to enhance the reputation of your brand. Informative videos which answer your customers’ questions and provide insights into how your business operates, blog posts to help your customers integrate your services into their overall lifestyle, and infographics which clearly and concisely explain the latest industry statistics are all examples of quality content which could help your business grow. Content marketing is an integral part of any business’ digital marketing strategy, and so it’s worth doing right. These five tips should help you to improve your content marketing campaign’s performance. It may also be worth seeking out a professional content marketing agency in order to ensure you’re able to carry out these tips effectively and that you get the most from your marketing budget. Author Plate Kit Jones is a professional consultant at LeadGeneratorsDigital, a successful online marketing agency focusing on a variety of digital strategies including content and SEO marketing. The content marketing agency provides affordable content marketing services for businesses looking to not only boost their Google rankings, but also their conversion rates and the overall quality of their site.
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