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Apple is one of the most profitable companies in the US. Second in place with a profit of over $55 billion. Can’t argue with the numbers. In my opinion, they’re also one of the smartest companies around, especially when Steve Jobs was still around. And I say that for one of many reasons. They know how to market themselves and create a super engaged audience. But they do it in a way you probably don’t think too often about, yet we see it almost everyday in the media. Take our current president. He loves to pick fights with other people, especially by calling them names. For examples: Crooked Hillary (Hillary Clinton) Lyin’ Ted (Ted Cruz) Corrupt Joe (Joe Biden) The Nutty Professor (Bernie Sanders) Is it funny? Yes. Is this all an accident? No. I’m almost certain he knows exactly what he’s doing, and it’s working. Trump may be stupid in some people’s eyes, but he sure knows how to get himself free exposure. Everyday the media is talking about him. People, whether they love him or hate him, have been talking about him non-stop since 2016. Apple did the same thing by picking a fight with Windows computers, except in a not-so-aggressive way. From 2006 to 2009, they ran a TV advertisement campaign called “Get a Mac.” The whole idea of the campaign was to point out the weaknesses of Windows computers in a light-hearted comedic way, showing the Mac computer as the better choice, and almost shaming you if you choose a Windows computer over a Mac. Did it work out for them in the end? You bet. Their Mac sales skyrocketed. So keep this in mind if you’re looking for new ways to engage your audience. About the author: Ellisen Wang is an email copywriter and the author of “How to Become an Email Titan.” You can read the sample chapters of the book and learn how to write email copy that your subscribers will never get enough of and will make them want to buy from you by opting in at EllisenWang.com. When you opt in, you’ll also get daily copywriting, email marketing, and business tips sent straight to your inbox. If you don't want to optin, you can also read through the blog and listen to the audios for more marketing content and training.
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