You know what I find crazy? This has to do with the startup skincare company I consulted for. My colleague found out from his girlfriend, who apparently works with the company, that they pay people around $1,000 to brainstorm memes for their social media channels. At first, when I heard that, I thought that was one ridiculous way to spend $1,000. But now that I think about it, it’s not so different from writers getting paid to write jokes for a TV show. It takes a lot of creativity to think of new jokes, you know? And looking at their Instagram page, their memes aren’t half bad. Now that I think about it, from my observation, memes are being used a lot more frequently by online businesses. I mainly see them used as social media content and ad images. It feels good to see memes being appreciated by people other than the Reddit dwellers. But while that is a great thing to see, being the biased email copywriter that I am, I think they should use some of their jokes in their emails too. Although business is a serious thing, and depending on a couple of other different factors, it doesn’t hurt to write light-hearted emails once in a while. In fact, it might even help increase your engagement. And like I mentioned plenty of times before, more engagement means more sales. To learn more about writing engaging sales emails, check out How to Become an Email Titan. https://EllisenWang.com/email-titan-sample About the author: Ellisen Wang is an email copywriter and the author of “How to Become an Email Titan.” You can read the sample chapters of the book and learn how to write email copy that your subscribers will never get enough of and will make them want to buy from you by opting in at EllisenWang.com. When you opt in, you’ll also get daily copywriting, email marketing, and business tips sent straight to your inbox. If you don't want to optin, you can also read through the blog and listen to the audios for more marketing content and training.
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