|
One last trip to the customer service memory bank. Let’s talk about an example of what good customer service looks like. To do that, we need to go all the way back to 2015, the year I got my first job in Burger King. For one year, I worked with three managers. The general manager and two assistant managers. But since I mainly worked during the later days, I didn’t work with the general manager as much so technically, I mainly worked with just two. Let me tell you, these two had management styles that were as different as they could get. One of them, we’ll call him Jay, had a passive management style. Some people have said that he was just being lazy, but that’s not the point. The other one, called Ace, had a more, you guessed it, active management style. He was particularly efficient at running the front where he manned the cash register, prepared the special beverages, served the customers, and handled their requests and complaints. In fact, I’m pretty confident to say that he mastered the art of running the front, but he was even better at treating the customers right. He did all the little things that made the customers’ stay in the restaurant extremely pleasant like smiling while he interacted with them, addressing them as “guests” rather than customers, remembering all the names of the regular customers, bringing the food to the customers’ tables, and apologizing when orders get screwed up. Not to show favoritism, but out of the two assistant managers, Ace was more fun to work with. And if I had fun working with him as an employee, then I can imagine the customers had a good experience being served by him. If you want to improve your customers’ experiences of being served by you and your business, which will make them love you even more and want to stick around for a long time, then I suggest you dive into Vance Morris’ book, Tales From the Customer Service Crypt. The link to purchase the book is below. https://EllisenWang.com/customer-service-crypt About the author: Ellisen Wang is an email copywriter and the author of “How to Become an Email Titan.” You can read the sample chapters of the book and learn how to write email copy that your subscribers will never get enough of and will make them want to buy from you by opting in at EllisenWang.com. When you opt in, you’ll also get daily copywriting, email marketing, and business tips sent straight to your inbox. If you don't want to optin, you can also read through the blog and listen to the audios for more marketing content and training.
Related Articles -
customer service, customer experience, marketing tips,
| 
