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A great design is key to a successful retail store strategy. Those in the retail, wholesale and leisure services and manufacturing businesses all realsise in this day and age they need retail design agency services if they are going to be able to compete to a high level on the high street. The store environment is the ultimate showcase and the physical touch point between the brand and the customer and this is why it cannot be ignored in how and how well a store is both run and presented to the outer world. As your brand value grows, your business becomes a more valuable commodity, as more people recognise who your company is and what you stand for. The value of good retail design is what is also key in terms of how other people will view your store and your retail brand and if you are seen as pile it high, sell it cheap or premium. These are services that are very much in demand no end in these times for the selling and sale of household, furniture, clothing and food products among others. Brand identity is the visible elements of a brand, such as colour, design, and logo, that identify and distinguish the brand in consumers' minds and the store design is something that comes off of the back of this. So far of the stores' at risk', 53% have been closed and 43.7% of 'at risk' staff have been made redundant. The equivalent figures last year were 36.9% and 20.6% respectively. Retail isn’t easy and this too is why and how a retail design agency can help allow a retail to stay ahead of the game and it can help them drive forwards a USP as well as competitive advantage in the eyes of others. Arcadia, Debenhams, Edinburgh Woollen Mill, Paperchase, Jaeger, Hummingbird Bakery, Jessops - these are all brands that have felt the effects of COVID-19 and seen their fait pass right before their very eyes. The retail sector is not easy and to some degree is the most expensive way to trade and make money when it comes to retail and business in the simplest meaning of the word. The added value for hiring a retail design agency comes to some degree from the fact they will know what it takes to trade in a profitable manner and what it takes to make sure your store is fitted out and kitted out the best way too. This too can come back to other aspects too such as Point of Sale Displays / POS displays and how your store shows off its products and delivers its overall retail experience.
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