Search Results - black hat marketing

1. People can see through the BS.
January 20, 2018

An email just landed in my inbox that fueled this rant. It was a partner promotional email for someone who is doing a new program launch. That’s fine, I get value from many affiliate promos from people I follow. My issue is with the way this partner framed the urgency piece to get me to sign up for the remaining webinar. I’m guessing this launch is PLF style, which means that there are 3 videos that provide content, know like and trust, and finally more story, content and then the offer. This partner did not come on board late, I know because she’s been promoting his lead magnets for this... (read more)

Author: Gregory Anne Cox

2. Tips for marketing your luxury brand online
November 28, 2016

In an overly cluttered, spam laden online environment full of black hat techniques and false advertising, it is especially difficult to earn the trust of the consumer when selling a luxury product. Because of the amount of money being spent, the already prevalent caution of the older demographic of online consumers is magnified even more, which may cause them to overlook a good business in their attempts to avoid the scammers. Many companies with a fine reputation in the brick and mortal world can not quite find their footing online, even as they spend hundreds of thousands, or even milli... (read more)

Author: Innes Donaldson

3. Breaking Up With The User
April 25, 2015

SEO has weathered a host of major (and minor) updates and algorithm changes over the years. Best practices have come and gone. It was the best of times, it was the worst of times…. By now, Google has (and I can’t say I’m upset about this) forced most of the shady, black hat SEO practices into dark corners of the web. Why? Because users hate spam, and Google loves users, of course. More realistically, Google loves ad space revenue. Google always says its algorithm updates and entire business model are meant to help users first, but there have been some serious doubts that that’s ... (read more)

Author: john david