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Search Results - brand consistency

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Showing 1 to 5 of 5 Articles matching 'brand consistency' in related articles.
Pages: 1

1. Key branding definitions
November 02, 2017

There is very little consistency in people's understanding, or usage, of brand terminology. For clarity, we offer the following definitions: A Product: is something that is produced to function and exists in reality. A Brand: has meaning beyond functionality and exists in peoples minds. Product Quality: has major influence on Brand Qualities. Brand Qualities: are the thoughts, feelings, associations and expectations created by a Brand Identity. Brand Identity: is the way in which a brand is expressed visually and verbally. Branding: is viewing every customer relat... (read more)

Author: Innes Donaldson

2. The Importance of Brand Consistency
September 23, 2015

What is a brand anyway? Many people think it's a logo or website, but it's much more than that. A brand is not only what people see when your business is presented to them, but it's also what they feel. And it's that feeling that makes or breaks a business. It's the perception of what your audience thinks and feels about you and your business that makes up your brand. You want your brand to establish your business persona or identity in a way that you will be noticed… and it's those feelings about your brand that will determine how you and your business are ... (read more)

Author: Susan Friesen

3. Effective ways to market a window cleaning business
July 15, 2015

If you're currently operating a window cleaning business or plan to start one soon, let me tell you what separates a small time operator from the folks making £20,000 a month. It all comes down to marketing and service. The difference between your business and your competitors will be the consistency of service and the degree of marketing. It takes an average of seven impressions for a prospect to gain a positive impression of your brand. That's the reason why companies spend millions of dollars a year to repeat the same ads on television, radio or in print. You must be determined to reac... (read more)

Author: Innes Donaldson

4. Product branding - in detail
June 11, 2015

Building a product into a brand leader is not easy, but I truly believe that you can improve your branding impression if you follow these 2 rules; Passion & Consistency as well as the 4P's of Branding that I have developed, PRODUCT - PLACEMENT - PROMOTION - PEOPLE. These 4 P's will enable you to check the way your brand is interpreted. Each of these very distinct headings has an impact on your brand, and the brand in turn will affect each of these areas. For those of you who have gone through Marketing 101, you will see that the only difference between the 4P's of Marketing and my 4P's of Bran... (read more)

Author: Innes Donaldson

5. Advantages of Buying from a New Balance Outlet
December 05, 2014

New Balance shoes have easily become a favorite over the years. The consistency in quality has made then brand a household name worldwide. This has created a large demand for that particular brand of shoes. These shoes are designed for pretty much any sports activity. Even children that need running shoes for their physical educations class will go for New Balance. This demand has also come with a negative effect with fakes sprouting everywhere. There are some stores that advertise the shoes but don’t actually provide the genuine products. This is why one has to know where to find them. G... (read more)

Author: Vikram kumar

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