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Search Results - brand identity

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Showing 1 to 25 of 63 Articles matching 'brand identity' in related articles.
Pages: 1 | 2 | 3 | Next >>

1. How Can Stickers Add More Value to Your Brand Marketing Strategies
May 22, 2018

If you run a business, then you have to constantly think of new techniques to make your brand stand out from the rest. This will help you create a unique identity for the brand and generate better profits for the business. However, as a business owner, you should be spending your finances carefully so that you have enough to allocate it other business essentials. Therefore, along with other forms of marketing, you should also include printing stickers for your brand and use it to let more and more people know about your business. Stickers are one of the most effective forms of marketing. Thes... (read more)

Author: Alice Campbell

2. The needs for there to be a branding strategy
April 06, 2018

Introduction to Marketing - Part Six: Branding Strategy Branding is a large part of marketing as it encompasses so many things. A brand is a name, term, symbol, design or a combination of these used by an organisation to identify it as unique from others. It acts as an identity and signal, communicating many messages to the market. Position comes from the way the market views and connects with a brand. The strength of this bond and the value that customers place on a brand is known as brand equity. A brand/label name is the part of a brand than can be spoken or written, made up of wo... (read more)

Author: Innes Donaldson

3. Luggage amidst urban drama!
November 30, 2017

The international luggage brand, Samsonite’s new Amsterdam showroom by i29 interior architects is an exciting take on the brand’s spatial identity… The space is a fresh, recognizable and consistent reflection of the urban setting, the natural habitat of the suitcase or bag. Instantly inspiring and attracting diverse social and age groups of customers, the use of archaic symbols intuitively refers to travel and movement. The dynamic space resonates with the young and fashionable to the mature and classic alike, as the brand’s effective universal communication is ingrained in global collect... (read more)

Author: Team IAnD

4. Secrets to Creating a Visual Brand Identity That Sets You Apart
November 12, 2017

8 Key Areas You Want to Keep Your Visual Brand Consistent Have you ever wondered what your social media followers think about you? Is it possible you are sending mixed messages to your prospects? This month we’re talking about the importance of personal branding and how it helps your business. This article ties closely in with that regarding your visual brand – essentially how you come across to others. Over the years I have seen a lot of business owners who haven't taken time to define their brand. They don't understand when businesses stray from their brand, it dilu... (read more)

Author: Susan Friesen

5. Key branding definitions
November 02, 2017

There is very little consistency in people's understanding, or usage, of brand terminology. For clarity, we offer the following definitions: A Product: is something that is produced to function and exists in reality. A Brand: has meaning beyond functionality and exists in peoples minds. Product Quality: has major influence on Brand Qualities. Brand Qualities: are the thoughts, feelings, associations and expectations created by a Brand Identity. Brand Identity: is the way in which a brand is expressed visually and verbally. Branding: is viewing every customer relat... (read more)

Author: Innes Donaldson

6. Building up your brand id
November 02, 2017

The key to creative and effective branding of any program, product, service or institution is finding the right positioning--to drive the advertising and other marketing tools. It doesn't have to be complicated or weird. In fact, if it's good and effective, it's simple and will follow this "Rule of consumers"--"You are what you appear to be." This position, or 'brand' is really an identity (not in your mind but in your audience's)--a way people can sort through all the confusing information and summarize what they think about something. What do you get with a brand identity? Over the... (read more)

Author: Innes Donaldson

7. Brands and brand promotions
November 02, 2017

Let's make some clear distinctions at the outset that should be "no-brainers." Branding requires long-term consistent investment and nurturing. Promotions are about short-term and immediate conversions (sales). Brands are constructed with three main braids of steel for long-term stability and credibility. Strong and consistent "visual brand identity" logos, taglines, and marketing collateral (brochure, website, tradeshow, ads, etc). Superior customer/client services. Most importantly, the brand must consistently deliver on its promises or exceed expectations at every point of conta... (read more)

Author: Innes Donaldson

8. Colours of connect!
September 11, 2017

Award-winning creative consultancy Masquespacio just finished the design for Doctor Manzana’s flagship store near Valencia, integrating brand identity with interiors design… Retail design is highly dependent on the experience that it generates for the customer, the relationship chord that it touches and its aftermath! Doctor Manzana (DM) and Masquespacio association began in 2013, when the latter redesigned the DM brand and created their first flagship. Specializing in smartphone repairs and gadgets, and smartphone cases above other accessories, the brand reinvention focused mainly ... (read more)

Author: Team IAnD

9. How to Protect Your Business from Cyber Crime
August 08, 2017

Is your business secure? It may not be. Many unscrupulous individuals are operating online looking for new ways to exploit honest people. I was recently pulled into a scam enacted by someone yet to be identified via a freelance work website. Because of how personally this affected me and my brand reputation, I’ve decided to write today’s blog post about securing your business online. My personal experience involved Upwork.com, which is a website boasting about the value of freelance talent. Well as the old saying goes: there is nothing more expensive than cheap labour. ... (read more)

Author: Susan Friesen

10. The Italian classic turns on its head (Part 1)
August 01, 2017

Ippolito Fleitz designs the branding and identity for White Monkey, Pizza Lab and Bar using interdisciplinary thinking to establish the brand’s unconventional approach… Award winning, Stuttgart-based design studio, Ippolito Fleitz has time and again proved its out-of-box success in the fields of architecture, interior design, communication design and product design. Their most recent project, White Monkey, Pizza Lab and Bar for Marché International reinvents the Italian classic Pizza, and offers a fresh and modern glimpse of the unique Italian instinct for lifestyle and dolce vita. ... (read more)

Author: Team IAnD

11. What makes a Company the Best PCB Manufacturers in Canada?
April 10, 2017

When a brand crafts an identity for itself in native country, it is quite evident! Part of this recognition is because of a local standing and rest is a kind of favourable sentiment. All this cumulatively helps the company to become a known entity in the nation. However, it is never easy for an organization to become renowned overseas, carrying forward its original identity to a foreign land! This feat looks all the more challenging when a company is in a competitive industry like Printed Circuit Board or PCB manufacturing. This article emphasizes on some facets which facilitate a company... (read more)

Author: John Edward

12. Non Stop Garage Door Repair Offers Garage Door Repair Services in Alvin, TX at Affordable Rates
March 29, 2017

Non Stop Garage Door Repair, a garage door repair service provider in Alvin, Texas, recently reduced their professional charges for garage door repair, installation, opening and maintenance services. The owners of the garage door repair agency said that they are now making an attempt to offer the most competitive rate to their customers. They added that garage door repair in Alvin can now be availed at jaw-dropping low prices. Non Stop Garage Door Repair has established its brand identity in the garage door repair market in Alvin, Texas and other areas of Texas through fast, reliable and ... (read more)

Author: John Doe

13. 5 Ways to Strengthen Your Brand Identity
March 19, 2017

How the Business of Branding Works to Meet Your Sales and Marketing Goals One of the most important elements in making sales is the ability to build trust and rapport with prospects. In person it's easy. You shake hands, strike up a conversation and build a connection. But online sales are a bit different. Often times you are doing business with strangers who have never met you. They have doubts about who you are, if you can create the results they are looking for, and if you are specialized enough to understand their needs. Moreover, today's consumer... (read more)

Author: Susan Friesen

14. Getting your branding done and complete
March 01, 2017

In a competitive market place, the importance of developing your company brand should not be underestimated. Your brand is like the face of your company; it communicates your company's values to consumers and promotes a recognisable identity that allows people to make an instant connection with your product or service. Why is it so important? Branding is the quickest way to communicate your company's message to customers. Getting your brand design right can express the values of your business simply and effectively and allow people to make an instant connection between your brand and... (read more)

Author: Innes Donaldson

15. Logo design and branding and how this works
March 01, 2017

Let's say you have decided to start your own business, or you thought of upgrading or reinventing your brand. One of the first order of things you would be doing is to design a logo for your business. Your logo would have to say it all about your brand: your color scheme, font styles, feel and so on. But sometimes, the whole thing would just seem to be quite off, and you can't figure out what is wrong. This kind of situation is the reason why you need to have a consistent and strong brand identity. Especially in today's modern market trend, when tiny details make or break you. Not only do... (read more)

Author: Innes Donaldson

16. 5 Vital Questions You Need To Ask a Digital Agency before Hiring Them
January 27, 2017

“Are you about to hire a digital agency? Then, don’t forget to ask them this set of crucial questions.” Brand identity has become an absolutely necessary part of any business. In such a scenario where branding is the key to a successful business, instead of relying on your small in-house team, you should opt for a digital marketing company who can effectively create attractive marketing campaigns leading to more website traffic and increased potential customers. So, before hiring any digital agency, you have to ask a few questions so that you can get quick re... (read more)

Author: Alice Campbell

17. Maximizing Your Fleet - How to Do Vehicle Graphics the Right Way
September 18, 2016

Vehicle wraps are a new method to market your business and build your brand identity. Though vinyl wraps for cars have been in existence for some time, until recently they've been viewed as much more of a gimmick when compared to a valid method of customizing your business automobiles. It's still generally cheaper to get a simple sign painted along the side of your truck or car door, but a vinyl wrap graphic offers several benefits within the regions of durability, style and impact. It's that third one which helps make the biggest difference in branding - impact. The impact of the well-de... (read more)

Author: Gloria Philips

18. The brand language
September 13, 2016

With the Black Forest in south-western Germany as the driving muse, retail outlet Drubba Village scores high on its aesthetic interiors... The idyllic lake-side positioned Titisee-Neustadt is a small peaceful town in the romantic Black Forest, buzzing with Asian visitors, who throng to Drubba Moments – a boutique outlet specialising in the sale of cuckoo clocks and high-end wristwatches. Recently relocated, it has been designed by Stuttgart-based multidisciplinary design studio, Ippolito Fleitz Group, with a focus on creating a concentrated shopping experience, where individual bra... (read more)

Author: Savitha Hira

19. Promotional Staffing - Essential Qualities of one's Employees
September 05, 2016

To make probably the most of your promotional events it truly is important that you employ the best individuals. Persons are the heart of any campaign; they represent your brand, items and identity so in the end you have to opt for very carefully. But when you're carrying out promotional staffing activities, what are key attributes and qualities that your possible staff should really possess? Punctuality Understandably any staff you program to hire have to be punctual. In the event you were hiring from an administrative position you would insist upon punctuality and promotional staffing ... (read more)

Author: Lein West

20. Branding in marketing
August 18, 2016

Branding is a large part of marketing as it encompasses so many things. A brand is a name, term, symbol, design or a combination of these used by an organisation to identify it as unique from others. It acts as an identity and signal, communicating many messages to the market. Position comes from the way the market views and connects with a brand. The strength of this bond and the value that customers place on a brand is known as brand equity. A brand/label name is the part of a brand than can be spoken or written, made up of words, letters and/or numbers. Brand elements are all of the ... (read more)

Author: Innes Donaldson

21. Development process of Personal Transport Airwheel S series scooter
July 26, 2016

In modern society, when it comes to transport, they just have no idea. After all, driving a car is not environmentally-friendly. Riding a bike is too exhausting. Electric car truly saves both time and strength, but it stoops the chairman identity. The birth of Airwheel electric self-balancing scooter provides a brand new travel mode for the masses. Among various Airwheel electric self-balancing scooters, Airwheel S series, including S3, S3T, S5, S6, S8 and S9 double-wheels electric scooters is not only environmentally-friendly, but also highlights youth and vigor. It meets the modern life styl... (read more)

Author: John Doe

22. Signage for Defining your Brand Identity with Neon, Graphics and Wall Decals
May 06, 2016

Digital innovations have heighted the state of arts to the degree of ultra realistic extravagant animation. With high tech software like Cinema 4D and other stunning inventions in digitization, the visual arts is reaching new heights. The category of the visual arts that impresses the most in all fields of relevance is graphic design and signage. Signage stylists focus on working with bits and pieces picked up from the world around and integrating the figure thoroughly into a matrix of fancy in such a way that it propels the consumerist mentality in a positive way. To cite an example, just bri... (read more)

Author: Mattis Bailey

23. Origami-inspired façade
April 22, 2016

Studio Ardete applies the Japanese art of origami to design a unified façade for two distinct buildings, establishing a brand identity for the client in addition to dispelling the mundane and grabbing eyeballs… The owner of a three-storey furniture factory-cum-display centre, with an integrated workshop, in an industrial area of Panchkula in Haryana sought a design solution that could visually connect his outfits as one entity. However, local by-laws necessitated that individual characteristics of the buildings be retained. So, working on the option of unifying the façade, Studio Ardete w... (read more)

Author: Udit Chaudhuri

24. Vehicle Advertising: Think Before You Wrap
April 14, 2016

From small to large businesses, vehicle marketing is a great way to getting an edge over others. Many big companies spend signficantly in traditional marketing and advertising, but for small companies to get slots in television, radio or even internet marketing can often be too expensive. Custom vehicle graphics in Portland are versatile and relatively inexpensive ways to promote businesses in this great city. The vehicle wrapping is not just promotion of businesses but also an effective tool to establish brand identity. Branding the Vehicle Before graphics installation, a feasible v... (read more)

Author: Mattis Bailey

25. Choosing good branding agencies - key tips
February 29, 2016

Every business has branding challenges. Maybe their visual identity has become dated, maybe they’ve lost touch with their audience, or maybe they need to refocus their strategic direction. Whatever the problem, when a business faces a brand challenge the best solution is to look for an external expert to provide some structured advice and support. But how do you find the right agency? The last thing you want to do is invest hundreds of hours and tens of thousands of pounds into work which doesn’t meet your needs. So what mistakes do clients make when choosing a brand agency? 1. They ... (read more)

Author: Innes Donaldson

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