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Search Results - branding agency

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Showing 1 to 25 of 67 Articles matching 'branding agency' in related articles.
Pages: 1 | 2 | 3 | Next >>

1. Brand marketing investment strategies
April 06, 2018

The art of marketing for a small business is not just getting tons of leads, but also converting leads to sales. A business with lots of leads and no sales, is soon out of business. Over the years, I have discovered several very effective techniques to converting marketing leads into sales for a small business. Let me share with you a handful of these. To make them easier to digest, I have broken them into two categories: lowering barriers and increased marketing. LOWER BARRIERS. This means remove the walls that stop your clients from buying. Each business will be a little different,... (read more)

Author: Innes Donaldson

2. Business marketing consultants
April 06, 2018

Many business owners operate under the false assumption that marketing consultants are only affordable for larger companies. In truth, there are many benefits to hiring a small business marketing consultant, as outlined below. What Marketing Consultants Do First, here's a look at just what a consultant does for organizations: Overall company evaluation. It's hard for new business owners to evaluate their young organizations. A consultant can pull from years of business experience to assess the weaknesses and strengths of a fledgling business. Strategic planning. Consultants... (read more)

Author: Innes Donaldson

3. Marketing your new small business
April 06, 2018

Small business marketing involves a number of different strategies in order to ensure the goals of the business are met in a timely fashion. These strategies can mean the more traditional refreshing of a business brochure and a new and improved business card. They can also include a revamped website that catches the visitor's attention and showcases the products and services that are available. Freshening up the company brochure, as well as related literature, can give businesses a needed boost in visibility which is likely to result in an elevation in sales. Evaluating the company's pres... (read more)

Author: Innes Donaldson

4. The role of a brand marketing agency
April 06, 2018

Social media marketing has become a bit of a buzzword in recent years, but many businesses are still unsure how to use social media platforms to promote themselves effectively. If you have a business to consumer audience, Facebook is a good place to begin. Facebook can have great benefits for your business, including increasing awareness and allowing you to better engage with your customers. On the flip side, Facebook can also potentially damage your business's reputation, and do more harm than good, if used the wrong way. If you are not a social media expert, using the services of a mark... (read more)

Author: Innes Donaldson

5. The needs for there to be a branding strategy
April 06, 2018

Introduction to Marketing - Part Six: Branding Strategy Branding is a large part of marketing as it encompasses so many things. A brand is a name, term, symbol, design or a combination of these used by an organisation to identify it as unique from others. It acts as an identity and signal, communicating many messages to the market. Position comes from the way the market views and connects with a brand. The strength of this bond and the value that customers place on a brand is known as brand equity. A brand/label name is the part of a brand than can be spoken or written, made up of wo... (read more)

Author: Innes Donaldson

6. How Do You Get Candidates Interested In A Mundane Job?
April 06, 2018

How Do You Get Candidates Interested In A Mundane Job? Sometimes, you may fear that there are certain openings at your company with which even the most sophisticated Recruitment Advertising Agency can’t help you. They’re just too lame, uninteresting low-paying jobs, to which all of the usual talk about employer branding and candidate personas may seem barely applicable. The good news is that there are definitely good, practical ways to make even the most ‘dead end’ job seem intriguing. Here are some of the best of them. Give The Candidate Something To Look Forward To Su... (read more)

Author: Smith Lara

7. A brand as an asset to a business
November 02, 2017

The Brand As Asset When included on the balance sheet, the brand's equity is an intangible asset like good will. Its value brightens the parent company's fiscal picture: this is one big reason why companies are eager to develop strong brands. An enhanced financial picture allows the parent company to generate revenue, grow and expand. The brand, which is structured to be easily separated from the parent company, may be sold. The brand may be segmented to increase the market by creating sub-brands which appeal to more specific consumer needs, further increasing the value of the brand. ... (read more)

Author: Innes Donaldson

8. Key branding definitions
November 02, 2017

There is very little consistency in people's understanding, or usage, of brand terminology. For clarity, we offer the following definitions: A Product: is something that is produced to function and exists in reality. A Brand: has meaning beyond functionality and exists in peoples minds. Product Quality: has major influence on Brand Qualities. Brand Qualities: are the thoughts, feelings, associations and expectations created by a Brand Identity. Brand Identity: is the way in which a brand is expressed visually and verbally. Branding: is viewing every customer relat... (read more)

Author: Innes Donaldson

9. Building up your brand id
November 02, 2017

The key to creative and effective branding of any program, product, service or institution is finding the right positioning--to drive the advertising and other marketing tools. It doesn't have to be complicated or weird. In fact, if it's good and effective, it's simple and will follow this "Rule of consumers"--"You are what you appear to be." This position, or 'brand' is really an identity (not in your mind but in your audience's)--a way people can sort through all the confusing information and summarize what they think about something. What do you get with a brand identity? Over the... (read more)

Author: Innes Donaldson

10. Brands and brand promotions
November 02, 2017

Let's make some clear distinctions at the outset that should be "no-brainers." Branding requires long-term consistent investment and nurturing. Promotions are about short-term and immediate conversions (sales). Brands are constructed with three main braids of steel for long-term stability and credibility. Strong and consistent "visual brand identity" logos, taglines, and marketing collateral (brochure, website, tradeshow, ads, etc). Superior customer/client services. Most importantly, the brand must consistently deliver on its promises or exceed expectations at every point of conta... (read more)

Author: Innes Donaldson

11. Organisations and their corporate brand management
November 02, 2017

Organisations are now dealing with the much bigger challenge in term of branding. It has discovered that corporate brand has complicated and difficult rapidly changing fundamentals. Balmer (2001) states that corporate brands are cultural as they reflect the organisations subcultures. Consider the example of Mercedes its corporate brand stands for high class, luxury and high performance and it can be clearly seen in sub culture of C-class S-class and M-class. The key question arises here should organisations adapt the concept branding? Corporate brands have generally longer life cycle then... (read more)

Author: Innes Donaldson

12. The value of having to hand a corporate brand
November 02, 2017

A corporate brand is an intangible asset so it is difficult to copy as it is not a product from a production line. Corporate brand represents a logo or a slogan that is protected by laws, which are in place. Slogans or logos are more secure then the product it self as it is easy to copy a product but it is nearly impossible to copy a logo. Corporate brand helps achieving the economies of scope, which means it is less costly for a firm to produce two separate products than for two specialized firms to produce them separately. For example Nike has a slogan of "Just Do It" across the globe a... (read more)

Author: Innes Donaldson

13. Black Cliff Media Keeps IT Companies on Track, by Visualising the Blueprint for a Zero Outage Futur
November 01, 2017

What happens when tech leviathans arrange to meet to propose a strategy for dealing with major IT incidents and costly downtime? Well, the smart ones turn to a creative digital agency, who shares their passion, artistic vision and has the business acumen to drive home the message. Enter Black Cliff Media, who are no strangers to fusing cutting-edge design with video and graphics. The agency had already taken the marketing initiative by producing a fully responsive registration website to announce the summit. Welcoming attendees, it featured an original design of the London skyline. Repre... (read more)

Author: John Doe

14. Best White Label Marketing Software and Dashboard for Digital Agencies
August 29, 2017

For digital marketing agencies looking for a company that can supplement gaps in their product stack, help is on the way. The innovative branding agency On The Maps ( OTM ) has announced that it now offers a service that enables other agencies to white label its digital marketing software and number one dashboard in the industry to resell its services under their own brand names. In effect, the company is offering an outsourcing service to its own industry, something that smaller agencies with less breadth of skills have been crying out for for some time. The company, which is based in Las ... (read more)

Author: John Doe

15. Xanthe Studios Creates Mobile User Friendly Websites
July 21, 2017

Growing a business involves growing your customer base. One of the best way you can achieve that is by being active on your branding and having a fantastic user friendly website. Xanthe Studios takes your business ideas and transforms them into a polished website that users can interact with. Xanthe Studios is a web design agency that specializes in helping business construct ideal websites that will allow users to navigate easier. Their bespoke craft website development way of design makes getting information to customers simpler. For a more complete experience of getting your business ... (read more)

Author: John Doe

16. Improving brand value
July 03, 2017

Improving brand value should be a key goal for management and workers alike. To improve brand value, it must be constantly monitored and measured, as exemplified by the model described herein, which was developed for that very purpose. Accounting standards address the issue of measuring the value of intangibles, for instance through IFRS3, but these present methods for measuring brand value are flawed. One of the problems is that there is no distinction between goodwill resulting from the brand and goodwill in general. For another, a brand developed in-house does not appear in the books: ... (read more)

Author: Innes Donaldson

17. Undertaking successful branding processes
July 03, 2017

Without question, successful branding initiatives can have immense payback and add genuine value to your company, whether new or well-established. However, your brand's success depends on an implementation strategy comprising four essential must' principals. It must be a genuine reflection on your core strengths-values-management commitments and align with your customers' values. Your brand must also identify a unique position that clearly differentiates you from competitors. It must carry through every aspect of an organization, meaning you must articulate your brand identity into a seri... (read more)

Author: Innes Donaldson

18. Executing great branding works
July 03, 2017

Branding is the action of transferring the brand to target market and create emotional tie to your unique product or service. Branding attract, satisfy and retains customers. Nike work through their consistent visual, logos and slogans determined using well-known athletes as spokespeople for the transfer of non-tangible of their brand. The brand is important because it solves a problem for consumers. The brand helps them to choose that product or service quality, safety, or function cannot be complete until after the purchase is made is identified. Branding builds trust although cannot re... (read more)

Author: Innes Donaldson

19. The fundamentals of business branding in businesses
July 03, 2017

Brands can be defined in two ways. Firstly, a brand can be an identification or a mark that differentiates one business from another (through a name or a logo, for example). Secondly, a brand symbolises how people think about your business.Building a brand helps customers in their decision-making, creating a perceived knowledge of what they are going to buy - before they buy it. Brands are based on three related criteria. Confidence in a business and its brand, product or service doing exactly what the customer already believes it will do. For example, a 24-hour convenience store brand ca... (read more)

Author: Innes Donaldson

20. Branding In The Digital World of Social Media
March 17, 2017

MySocialAccounts.com is an Orange County, CA, based digital marketing agency design to help businesses take advantages of social media platforms. We live and breathe digital marketing, and in an industry that is constantly changing, it is our business to keep up with it. Our social media management services are designed to grow your companies’ online presence. We help your company establish trust and build relationships with potential buyers. The benefits of using our social media management services consist of increased awareness, website traffic and lead generation. Additional benefit... (read more)

Author: John Doe

21. Reasons why your business needs marketing materials and a logo
March 07, 2017

Experts state that small businesses should definitely consider branding their companies with multiple marketing materials and a logo, because it will help them become successful. You might understand why they consider marketing materials important, but you have no idea why you should invest in a logo. Well, as a business owner you should know that even if the logo is a small symbol, it is the first visual element your clients will notice, so it has to be representative for your brand. If you invest in creating an effective logo, then your company will benefit from it. Working with a profession... (read more)

Author: Fabiola Groshan

22. 5 Vital Questions You Need To Ask a Digital Agency before Hiring Them
January 27, 2017

“Are you about to hire a digital agency? Then, don’t forget to ask them this set of crucial questions.” Brand identity has become an absolutely necessary part of any business. In such a scenario where branding is the key to a successful business, instead of relying on your small in-house team, you should opt for a digital marketing company who can effectively create attractive marketing campaigns leading to more website traffic and increased potential customers. So, before hiring any digital agency, you have to ask a few questions so that you can get quick re... (read more)

Author: Alice Campbell

23. Premiere Marketing Agency Offers Effective Influencer Marketing in Los Angeles
January 17, 2017

In today’s digital world, consumers are constantly being bombarded with messages from a variety of brands; this is why it’s so important to break through the clutter in a meaningful way. Branding Los Angeles is able to help their clients do this through their influencer marketing Los Angeles campaigns. Influencer marketing is a platform where influential people in a specific industry are used to reach the mass amount of consumers in a meaningful way. BLA’s influencer marketing Los Angeles campaigns have resulted in a lot of success for their clientele. Effective influencer mar... (read more)

Author: John Doe

24. Los Angeles Influencer Marketing Offered by Top-Rated Marketing Agency
January 12, 2017

Los Angeles influencer marketing specialists, Branding Los Angeles, are the experts when it comes to engaging their clients’ target market through influencers. Not only do they offer influencer marketing, but they also create personalized full-service campaigns that enable their clientele to reach their goals in a timely manner. Their team of experienced professionals has many years of experience in the industry. These Los Angeles influencer marketing specialists work hard to provide proven results for businesses in a variety of industries. Influencer marketing has skyrocketed in popula... (read more)

Author: John Doe

25. Essentials of Skincare Branding For Digital Marketing
December 13, 2016

"Social media plays an integral role in promoting beauty care products, especially among young people who are much into social sphere. For an active social campaign, it is important to understand the product objectives and target audiences on social platforms. It is also important to create an active community to engage people into product news." Beauty product promotion is booming in the online social sphere these recent times. There are plenty of companies including the new ones that come with new products in the market. So, there is an urgent requirement for investiga... (read more)

Author: Alice Campbell

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