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Search Results - branding business

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Showing 1 to 25 of 68 Articles matching 'branding business' in related articles.
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1. Lose your mind (in a manifesto) Part 2
June 14, 2018

Last article my bold claim was that in order to get to clarity on your message, mantra, or answer to “what do you do” question, or even make a big decision, you had to lose your mind. One fun way to do this is to write your manifesto. If you involuntarily rolled your eyes thinking manifestos are dead, think again. A manifesto does what the mission statement — de riguer for corporations, small businesses and even individuals in the good old days of the past three decades — cannot do. It invites curiosity. It engages at gut level and in come cases speaks to the heart. If you think they... (read more)

Author: Gregory Anne Cox

2. Lose your mind. Find clarity
June 11, 2018

In my humble opinion, what’s missing on the way to clarity — and why so many business owners struggle to have it — will surprise you. You must lose your mind. Wouldn’t it be great if you could set your mind aside now and again and be infused with the creativity that created flowers, the sea, life? (Technically you can with psychedelics, but I try to run above board here at BMM.) How else to lose or set aside our minds to get out of the same way of thinking, the rut that limits us from getting to those right words, that clear vision? Start by taking the onus off getting some... (read more)

Author: Gregory Anne Cox

3. Floormat com Emphasizes The Importance Of Custom Logo Mats In Branding And Business Promotion
May 08, 2018

Floormat.com has emphasized the importance of using custom logo mats to promote the image and brand of a company. In a series of articles published in the blog section on the company’s website, Floormat.com has acknowledged the convenience and cost-effectiveness of using custom floor mats for brand promotion. Floormat.com has posted some insightful matting articles on the importance of custom logo mats in business promotion on its website. The company has advised all its commercial customers to invest in custom logo mats to enhance brand awareness. Floormat.com has published several art... (read more)

Author: John Doe

4. How Cross-Selling Can Help Your Business
April 19, 2018

4 Best Cross-selling eCommerce Practices to Boost Check-Out Sales Your business likely has more than one offering and your clients might be interested in more than just one product or service. When you defined your ideal clients you likely identified who they are and what they want from your business, but did you map out how to sell more than one product or service through cross-selling? Cross-selling is the act of selling something to an active user who is already buying something else. You’ve seen it everywhere from Amazon to Zappos and it’s because cross-selling is eff... (read more)

Author: Susan Friesen

5. 500 Rockets Announces Website Launch
April 11, 2018

500 Rockets - an All-Services Marketing Company - announces the March 20, 2018 launch of their new website http://500rockets.io 500 Rockets was formed to solve the most persistent marketing problem facing sole proprietor and medium-sized businesses -- how to find, vet, and control the costs of the full slate of marketing services required to get and keep a business in the public eye. 500’s list of services include: SEO Landing Pages Website Creation Branding Writing Services, blogs & articles Advanced Website Hosting Wordpress Strategy Adwords/ PPC CEO Matt Brutsche has ... (read more)

Author: John Doe

6. Brand marketing investment strategies
April 06, 2018

The art of marketing for a small business is not just getting tons of leads, but also converting leads to sales. A business with lots of leads and no sales, is soon out of business. Over the years, I have discovered several very effective techniques to converting marketing leads into sales for a small business. Let me share with you a handful of these. To make them easier to digest, I have broken them into two categories: lowering barriers and increased marketing. LOWER BARRIERS. This means remove the walls that stop your clients from buying. Each business will be a little different,... (read more)

Author: Innes Donaldson

7. Business marketing consultants
April 06, 2018

Many business owners operate under the false assumption that marketing consultants are only affordable for larger companies. In truth, there are many benefits to hiring a small business marketing consultant, as outlined below. What Marketing Consultants Do First, here's a look at just what a consultant does for organizations: Overall company evaluation. It's hard for new business owners to evaluate their young organizations. A consultant can pull from years of business experience to assess the weaknesses and strengths of a fledgling business. Strategic planning. Consultants... (read more)

Author: Innes Donaldson

8. Marketing your new small business
April 06, 2018

Small business marketing involves a number of different strategies in order to ensure the goals of the business are met in a timely fashion. These strategies can mean the more traditional refreshing of a business brochure and a new and improved business card. They can also include a revamped website that catches the visitor's attention and showcases the products and services that are available. Freshening up the company brochure, as well as related literature, can give businesses a needed boost in visibility which is likely to result in an elevation in sales. Evaluating the company's pres... (read more)

Author: Innes Donaldson

9. The role of a brand marketing agency
April 06, 2018

Social media marketing has become a bit of a buzzword in recent years, but many businesses are still unsure how to use social media platforms to promote themselves effectively. If you have a business to consumer audience, Facebook is a good place to begin. Facebook can have great benefits for your business, including increasing awareness and allowing you to better engage with your customers. On the flip side, Facebook can also potentially damage your business's reputation, and do more harm than good, if used the wrong way. If you are not a social media expert, using the services of a mark... (read more)

Author: Innes Donaldson

10. Why Your Website Needs a Page for Every Purpose
March 08, 2018

Your website may be the online representation of your business, or the actual business, but either way it’s there to service your customers and clients. Users visit your website looking for what you provide and the last thing you want to do after spending time and money on online marketing is confuse them or not provide them with the information they’re looking for. This is why it’s so important to make sure whatever it is you’re selling, you have a page dedicated to it! Many businesses make mistakes when planning their website and it’s often because they’re so knowledgeable ... (read more)

Author: Susan Friesen

11. 5 Reasons Your Potential Clients Are Going Somewhere Else
February 16, 2018

Marketing is hard work. And I believe if you are reading this, you care a great deal about how your customers, clients, and the marketplace feels about you. Reputation is critical to a successful business, and so is making it easy for people to find you and engage with you. Every marketing strategy is not a home run — and much of what the gurus say “Everyone” should do or use is, sadly, not going to work for everyone. Here are a few examples of ways we lose business and how to fix them: This first example of how to lose business is one you’ve probably been on the receiving end o... (read more)

Author: Gregory Anne Cox

12. Using Facebook Messenger Bots to Boost Your Business
February 08, 2018

Facebook Messenger is a free tool for all Facebook users, including businesses, that is accessible through both the website interface and a downloadable Messenger app available for all phone operating systems. Its purpose is simply for communication, which is very important for any business with a profile. Many users do some searching before committing to making a purchase and an easy way is to check a Facebook page or profile for further insights. We’ve touched on this in other posts regarding providing great customer service and how users will use social media as their cus... (read more)

Author: Susan Friesen

13. 6 Website Must-Have's for Small Businesses
January 18, 2018

Are you a small business owner or entrepreneur and aren’t happy with your website’s performance? This eTip is all about making the most of your website for your business. If you want to see more of a return from your website, then I’ve got 6 must-haves that are just for you! So what are these 6 things you must have in order to have a high performing website? Keep watching! 6 Essentials For a High Performing Business Website 1. Consistent & Professional Branding When people see your website, does it look consistent with your social media? Your website and social media ... (read more)

Author: Susan Friesen

14. 7 Keys to Sticking to Your Goals and Achieving Anything
January 18, 2018

Change is hard. That's why there aren't thousands of self-help books telling people the secrets to change. But why is change so difficult and what can you do to make it easier? Here are seven tips to keep you inspired and moving forward towards your goals. 1. Create a New Belief Before you see change in your outer world, you need to start with change in your inner world. Who do you need to be and what do you need to believe about yourself to make this goal happen? Create an affirmation around the positive change you want to see. Here are some examples: - I AM making a ... (read more)

Author: Susan Friesen

15. 10 Things and What it Means to Be More Marketable
January 18, 2018

Why should you consider the idea of being more marketable? Maybe the first question you have is, “what does it even mean Greg, be more marketable?” I’m so glad you asked. And I have honestly had this question recently, and it got me thinking. My intention when I started this business was to help people with their message, their copy, and their talks, so that they can then market themselves with confidence. Being more marketable means you reach more of your ideal people and make a bigger difference. It also means more confidence. Confidence gives you more courage to take the leap, the ris... (read more)

Author: Gregory Anne Cox

16. 2017 Review: Content & Social Media Marketing Insights
December 18, 2017

What eVision Media’s Year-End Analytics Revealed About our Top 3 Performing Articles and how these Insights Can Help Your Business Marketing in 2018' It’s the end of the year and businesses are wrapping up their 2017 activities and preparing for new opportunities in 2018. Like many of you, we put a lot of time and effort into our business and branding. And one key element to all business marketing efforts is to look at the results in order to effectively plan out future marketing and business operation changes. We recently set about doing our year-end review on our content mark... (read more)

Author: Susan Friesen

17. Content creation for non-writers, procrastinators, and the stuck among us
December 03, 2017

The cursor blinks, the time ticks slowly by, the page stays empty and most likely you end up in procrastination hell, the people of Walmart photo montage just as entertaining today as it was the first 5 times you watched it. You are not alone. Today I migrated downstairs to the kitchen at least four times besot by a hunger I could not feed. Sadly content ideas do not live in my refrigerator. But oh, the truffle cheese, pickled eggs, and melon bits. I digress. Here are 10 types of content that don’t need much of your writing or creating but will deliver value. They all begin with the ... (read more)

Author: Gregory Anne Cox

18. 8 Personal Branding Mistakes that are Hurting Your Business
November 26, 2017

There’s no denying consumers crave a deeper connection with the companies they do business with. And that’s why these days having a fancy website and logo isn't enough to define your brand. Therefore, it's very important to thoughtfully create a personal brand that truly shares who you are and what you stand for. If a brand isn't appealing to your audience or not genuine, it can repel customers. But the process of creating a brand can be intimidating for some. So how do you avoid personal branding blunders when it comes to helping instead of harming your business? He... (read more)

Author: Susan Friesen

19. 5 Steps to a Strong Personal Brand on Social Media
November 19, 2017

Social media is everywhere and having yourself on it can be great; however, your professionalism doesn’t stop at your professional profiles. If you’re an influencer in your industry or the face of your business, then paying attention to personal branding is essential in your social profiles. So how do you get personal branding working for you? Here’s 5 steps to ensuring you have a strong personal brand that will help with your business success: 1. Audit Yourself A quick audit of your personal profiles is a good idea so you can prune anything you wouldn’t want associated ... (read more)

Author: Susan Friesen

20. Secrets to Creating a Visual Brand Identity That Sets You Apart
November 12, 2017

8 Key Areas You Want to Keep Your Visual Brand Consistent Have you ever wondered what your social media followers think about you? Is it possible you are sending mixed messages to your prospects? This month we’re talking about the importance of personal branding and how it helps your business. This article ties closely in with that regarding your visual brand – essentially how you come across to others. Over the years I have seen a lot of business owners who haven't taken time to define their brand. They don't understand when businesses stray from their brand, it dilu... (read more)

Author: Susan Friesen

21. 7 Crucial Elements to Building an Effective Personal Brand
November 06, 2017

How to Gain More Income, Influence and Impact Through Building a Personal Brand It used to be that if you had a logo and a website you had a business brand. But today's consumers demand a lot more. Branding for them is about the experience of being with you, the owner of that business. Today businesses have to look a lot deeper when it comes to creating a personal brand that is in harmony with their business brand. When you have a strong personal brand, you become a mini-celebrity in your field. With that strong brand comes clout and credibility. People look up to you. ... (read more)

Author: Susan Friesen

22. Items To Reflect On Before Printing Business Cards
November 03, 2017

Choosing your Business Name, Logo, and Brand Make particular to pick the proper name for your business; additionally, make sure that the organization name is appropriate for use. What is additional, you will need to mark your organization name with either a logo, original content or both. Get extra details about T-shirts and various printing items Logo and Branding Lots of business owners will try to compromise by outlining their logo or using stock pictures from the neighborhood printer. This is financially savvy and exceptionally affordable. Alternatively, the last outline cou... (read more)

Author: Lein West

23. A brand as an asset to a business
November 02, 2017

The Brand As Asset When included on the balance sheet, the brand's equity is an intangible asset like good will. Its value brightens the parent company's fiscal picture: this is one big reason why companies are eager to develop strong brands. An enhanced financial picture allows the parent company to generate revenue, grow and expand. The brand, which is structured to be easily separated from the parent company, may be sold. The brand may be segmented to increase the market by creating sub-brands which appeal to more specific consumer needs, further increasing the value of the brand. ... (read more)

Author: Innes Donaldson

24. Eazi-Apps Completes Major Expansion of its Training Academy with new Professional Development Cours
November 02, 2017

An East Midlands firm which specialises in helping entrepreneurs to build their own successful mobile app business has made a significant commitment to supporting professional development for those who want to go solo with a major expansion of its Academy. Eazi-Apps provides app developers with the technology, training, branding and marketing materials they need to create their own app development business. The Leicester-based firm has made substantial new investment in learning materials and development frameworks with the introduction of a number of new courses. The new courses are int... (read more)

Author: John Doe

25. Black Cliff Media Keeps IT Companies on Track, by Visualising the Blueprint for a Zero Outage Futur
November 01, 2017

What happens when tech leviathans arrange to meet to propose a strategy for dealing with major IT incidents and costly downtime? Well, the smart ones turn to a creative digital agency, who shares their passion, artistic vision and has the business acumen to drive home the message. Enter Black Cliff Media, who are no strangers to fusing cutting-edge design with video and graphics. The agency had already taken the marketing initiative by producing a fully responsive registration website to announce the summit. Welcoming attendees, it featured an original design of the London skyline. Repre... (read more)

Author: John Doe

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