Search Results - dynamic keyword insertion

1. Copywriting With Google's Dynamic Keyword Insertion Tool
July 21, 2013

Automation is an odd creature. It usually seems, at first glance, that automating a process can make things easier, simpler and faster. But oftentimes, once an automated process is in place, trouble spots pop up. This is sometimes the case when looking at the copywriting aspect of Google's dynamic keyword insertion tool. In case you're unfamiliar with dynamic keyword insertion (DKI), it's a feature of Google's AdWords program. It is often used for large campaigns in order to automatically insert the keyword into the headline of an ad. Truly, it's a lifesaver for many pay-per-click (PPC) ad ma... (read more)

Author: Fred Barnes

2. Copywriting With The Best Dynamic Keyword Insertion Tool For Better Results
May 24, 2013

Automation can certainly be considered as one of the odd creatures. At the very first instinct when we look at automation, it seems that it certainly can make things much easier, faster and simpler for us. But only after placing the automation in process one may realize all the trouble spots that certainly may pop up. The point is that its not the system that is not working perfectly but the fact that most of us simply don't know how to make use of most of these automated tool for inserting keywords and performing research as we never had done any research before using it. Most of these inser... (read more)

Author: Joshua Henderson