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Search Results - email copywriting

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Showing 1 to 19 of 19 Articles matching 'email copywriting' in related articles.
Pages: 1

1. Sign Up Now is a call to action on life support. What to say instead
April 01, 2018

Some might even say the ubiquitous “Sign up now” in proximity to the words Newsletter or Updates, is not a call to action at all. Literally, yes, it is telling someone to take an action, but it’s not engaging. Wait, let me be honest, it’s worse than that. It’s boring. Boring moves no one. Its fellow bores are subscribe, join, download, and enter your name and email. People, we must do better. Every word you use forms the bigger picture of your brand voice and I wager to say, you don’t have “boring” as one of your brand’s traits. You could argue that if I am offering a ... (read more)

Author: Gregory Anne Cox

2. 7 Steps for Faster Writing
June 07, 2017

Do you want to write a great blog post or email in half the time without losing quality - and perhaps even making it better in the procedure? Here's how: 1: Create an outline. Your outline is your plan, plus it is going to make your entire task easier for 3 reasons: a) Having a plan diffuses procrastination. When we look at a project our mind tells us it is big - too big. This causes stress, which makes us want to avoid the entire thing. By having a plan, we can break the writing down into manageable, stress free steps. b) Having a plan keeps you from wandering off topic. I... (read more)

Author: Anish Sah

3. Tips to write a high-standard academic paper
June 29, 2016

When writing an academic paper, you just cannot use the same style and word choice as you do when you write an email for your friends. Therefore, writing an academic paper demands a higher level of formality and professionalism, and in case you are not a native speaker, you would definitely have troubles in creating it. You should know that academic writing requires a specific style and format, and you have to write it in a professional, organized and clear way. So, if you do not have all these skills, here are some tips that would help you improve written English. Well, the best option is to ... (read more)

Author: Fabiola Groshan

4. Killer Email Copywriting Tips - 3 Astonishing Strategies You Need To Know
October 12, 2013

Email copywriting can be frustrating if you do not know anything at all about writing effective copy. The basic concepts of copyrighting, if you can learn them, will definitely help you write more persuasive emails. Knowledge that you learn can be utilized in almost every area of online marketing that you do. It is necessary to approach writing proper email format in a different way when it comes to this form of copyrighting. You need to take the time, and learn a few things, especially if you want your list marketing to be profitable. Using the right info, and with a little practice, you will... (read more)

Author: Levi Wingert

5. How to Write for the Web and Successfully Market Yourself Online
September 10, 2013

It seems like everyone has a different opinion how to get higher in search rankings, build traffic, and convert visitors into customers. A few people believe that "keyword stuffing", or using the same keywords as many times possible in the text, is the way to go. Others will recommend buying e-mail lists to send sales e-mails directly. Still more people will spend thousands of dollars using pay-per-click advertising. These ways to attract customers are expensive and do not produce results. Here's why: •Keyword stuffing might put you higher in the search rankings temporarily, but... (read more)

Author: Frank Ankleburg

6. Copywriting Masterclass 3 Short Cuts To Creating Highly Responsive Copy!
September 04, 2013

All of us want the biggest response possible to all of our marketing activities. How well any given media performs - sales letter, email, website and everything else you care to add to the list (and there should be many) is determined by how good the sales message (your copy) is. The difference between a 1% and 2% response to a sales letter might be the difference between success and failure - 1% losing you money while 2% means that you are on a steady path to financial independence. Writing highly responsive copy is that powerful a skill. Not too much more to it really. The additional res... (read more)

Author: Timothy Edwards

7. Copywriting Tips - Writing For The Web
August 30, 2013

Copywriting for the web requires you to consider several important factors in order to create effective material for the online audience. The foremost one is speed. Forget about search engines for a minute and optimizing your content with keyword rich phrases and think about the online audience for awhile. The simple fact is that people want information fast and if they don't get it quickly they will simply click the back button and find it somewhere else. Think about this when you are developing your online material, whether it's an email campaign, sales page, report or any other type of cop... (read more)

Author: Andrew Barnes

8. Is SEO Copywriting Dead What It May Mean For Many Freelance Web Writers
August 30, 2013

Every time something new comes out and gets outrageously popular - and people start making money from it - someone comes along to sound the death bell. It's normal and happens with almost everything - from fashion to electronics, to yes - even online writing. For a few years now, some have been saying that "SEO copywriting is dead." As the developer of an SEO content writing course, I received an email from a reader wanting me to explain if this was true. He wrote, in part: Regarding SEO writing: [Named SEO professional] says SEO copywriting is dead. He proposes [something else] to replace i... (read more)

Author: Joshua Gray

9. Email Copywriting Master Class 3 Steps To Better Email Copy (and Faster Too)
July 30, 2013

Email copywriting is a very difficult task. It is has multiple, often conflicting roles. You need it to build a relationship with an 'opt-in.' You need it to encourage use of your lead generating 'bait.' You need it to maintain relationships with your existing customers. Finally, you need it to sell. There isn't much in life that is more liberating than sending an email out and seeing dollars fill up in your account. There is a sense of pride in your own hard work as well as reward for all the effort you've made to get yourself there. Although everybody out there is doing email marketing, n... (read more)

Author: Carl Russell

10. Copywriting Clangers 5 Common Mistakes You Need to Avoid
July 30, 2013

Today's explosion in internet marketing, blogging and email means that more and more businesses rely on written communications to connect with their customers. You could say that copywriting techniques are now more important to a sales person than a good telephone manner. Check out these five basic copywriting mistakes, and make sure that no-one in your company is making them. 1. Poor Headline It's said that good copywriters spend the same amount of time on the headline as they do on the body copy. Whereas you might not have the time for this, you should come up with at least 5 possible head... (read more)

Author: Richard Phillips

11. 10 Ways A Virtual Copywriter Can Help You Work SMARTER, Not Harder
July 21, 2013

Wouldn't it be nice if you could just pick up the phone or pop open a new email and get instant copywriting and marketing support from someone smart, web-savvy, capable, and whom you trusted? Oh, but you have a Web Guy, right? Your Web Guy is behind the scenes, doing amazingly detailed work to improve the functionality of your web site. Functionality ensures that everything's in working order. Web forms that reach your inbox without a hitch. Seamless updates to make sure your links are all linked (ever click a link on someone else's site that leads to nowhere? Gosh, that's frustrating!). Ima... (read more)

Author: Dennis Murphy

12. Why Most Copywriting Success Stories Are Bogus
July 19, 2013

Seems not a week goes by when someone doesn't email me all discouraged about their lack of copywriting response, and say something like this: "I research the product, I spend weeks coming up with compelling headlines and copy...I learn the market better than anyone else...and yet my ads don't pull big numbers. What am I doing wrong?" And if you've been feeling this way, I've got a secret to share with you. Not the kind of secret that'll magically make your ads start pulling orders. But it is a secret that will hopefully put a few things in perspective for you...and show you how to fix the ... (read more)

Author: Louis Smith

13. One From The Copywriter's Bag Of Tricks Back Your Claims With Numerical Data
July 17, 2013

Sometime in the past year, a copywriting client said to me something like, "Sorry, I seem to have lost your email... I get over 200 a day!" At the immediate moment he said it, I was struck with one of those copywriter ah-ha moments. And I said to myself (silently, of course): Numerical evidence works as a highly effective copywriting tool. Not to mention, figures and statistics "stretch" the effect you're trying to achieve. How? Simply by stating a number (implied as a fact), and then leaving out the second half of the story, so that your audience is left with their jaw on the floor at the sh... (read more)

Author: Mark Gonzales

14. Become A Copywriter - Great Tips For Writing Email Marketing Letters
July 16, 2013

A great, truly effective way to get your name out to your prospects and market your copywriting business and also to market a product or service is to use email marketing. Here is a list of effective techniques that have been proven to increase click-through, responses, and conversions. 1. Use short, concise, statements for your subject lines to peak the reader's interest. Use statements similar to the "fascinations" technique used in direct mail. An example of this would be "Nicotine Drugs To Quit Smoking" or "Hidden Benefits of Being Messy". 2. Just the same as printed direct mail, having... (read more)

Author: Kevin Cooper

15. Copywriting Tips That Improve Sales Conversions
July 12, 2013

Writing sales copy is something that every business must do in order to survive in their market. With the current use of email and websites, the original direct mail way of sending sales letters has dwindled down. But whether you send your sales letter via email or hard copy, certain copywriting tips need to be adhered to in order to have a persuasive sales letter that will produce some massive profits. Listed below are a few important copywriting tips that will ensure that you increase your sales conversions. The first tip is to determine what market you are advertising to in order to decide... (read more)

Author: Bobby Nelson

16. Copywriting- Is Location Important?
July 07, 2013

It’s a question I hear a lot: ‘you’re a Belfast copywriter. I’m in London, is this a problem?’ Nope. Not in the slightest. As long as a client has a phone and/or an email address, it doesn’t matter where in the world you are. Personally, I’m a Belfast web-writer/SEO strategist, located out here in Northern Ireland. Are all my clients in Belfast? No, of course not! In fact, 90% of my clients are in England. The fact is; copywriting isn’t like average jobs. As copywriters, we aren’t your usual 9-5 workers. We work to our own schedules, pick our own briefs and choose who we wish to work with. A... (read more)

Author: Get Tailored

17. Copywriting Tips - Is AIDA Dead
July 03, 2013

I love reading Paul Myers' newsletter. Today, as I am writing this, he brought up a fascinating topic about AIDI being dead. And no, I am not talking about the opera or the Broadway musical. I am talking about the age old copywriting acronym Attention, Interest, Desire and Action. It's supposed to be the sure way of getting your prospect's attention. So his email suggesting that it's dead certainly came as a surprise to me. However, it did make me reflect on his points, which were all valid. His main assertion is that people are just getting immune to being bombarded for their attention. For ... (read more)

Author: Richard Phillips

18. Copywriting - Clarity Is King
July 03, 2013

Copywriting is salesmanship in print, and if you can write a clear email message which gets the results you want, you can write copy which sells. There's only one thing you need to remember about writing copy, and it's this: if people can't understand your copy, they won't respond. In this article let's look at five simple tips in which will help you to improve all your copy, by improving its clarity. 1. Have someone else read your copy After you've finished creating the copy, have someone else read it. Often what's on the page is not what you meant. Just ask the reader: "do you understan... (read more)

Author: Christopher Simmons

19. Copywriting Course - Alien Smack Down 101
June 26, 2013

How would you like to experience a meteoric rise in your business? Have you ever asked yourself what world some people are living in? Sometimes it's like I'm watching Independence Day live and in color! Case in point... ... earlier today I received an email from a pretty well known marketer. I clicked on the link he was recommending to discover what it was that was so kewl I had to have it right this very second or risk self destructing in 30 seconds. So this is where my initial statement comes into play. Do people really ever take the time to conduct a proper market research? The headlin... (read more)

Author: Christopher Watson

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