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| Articles by Anjali Gupta |
1. PAY-PER-CLICK (PPC) - What is it and how to get the best out of it?
August 22, 2013
Besides being an online marketing expression, PPC is also a name for sponsored search. PPC refers to search engine advertisements based on the cost-per-click model. Advertisers place a bid based on keywords, and pay when their ads receive click(s).
Search engines rank an advertisement based ...
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2. International SEO and Penguin 2.0
August 15, 2013
Internatinal SEO is not privileged for to Top Brands or company. It is specify for smilller kind of busnesses looking to get ranked globally by inplemanting new tools rolled out by Google webmaster. When we take deep look at Internatinal SEO does also brings up many issues for Big Brand in light ...
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3. Content - Still the Blue-eyed Boy of Digital Marketing
August 05, 2013
Content Marketing still continues to be the darling of all the web marketing channels. It is still one of the best mediums to reach any target audience. Companies can create, distribute, and engage their respective audiences with meaningful content and attract new customers, consequently improvi...
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4. Three Killer Digital Marketing Tips
June 26, 2013
Digital marketing has been in store for quite a while. The ratio of people getting it right to those getting it wrong is 2:8. If you belong to the latter section that is not getting digital marketing right, you might be treating digital marketing in a way similar to traditional marketing. Ponder ove...
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5. A Step-by-step the Content Marketing Model
May 23, 2013
Content Marketing is one of the biggest challenges making marketers go nuts. On acknowledging the importance of content marketing in today’s digital space, marketers are investing 30 percent of their marketing expenditure on it. Companies are proactively spending time and money on conversational typ...
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6. Social Media Marketing-Going Social all the way
May 14, 2013
Almost all digital marketing blogs, technology forums and discussion boards were abuzz with news about social media and how it is the next big thing in marketing. It did indeed make a mark, lived up to the hype, and now it is here to stay. Today, it is an integral part of any digital marketing str...
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7. Digital Content Marketing-What is Fuss about?
May 07, 2013
In digital marketing, the two things that instantly capture one’s attention at first glance while looking at a website are the design and the content. Now, the design could include the layout of the website, the color combinations used, the beautiful images used, all together strategically placed to...
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8. Digital Marketing- What,how and Why??
May 03, 2013
Nowadays, everyone seems to be talking about digital marketing Services. It has created quite a buzz and there are people who know about it and can’t stop talking about how it has revolutionized marketing and then there are also people who have heard about it and now want to know more....
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TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
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ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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SUSAN FRIESEN
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
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SHALINI MITTAL
A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more
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ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
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JAMES KENNY
James is a Research Enthusiast that focuses on the understanding of how things work and can be impro...more
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Author: Anjali Gupta
