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Author: Christine Soriano
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| Articles by Christine Soriano |
1. The Cons of a Trade Show Booth Rental
November 13, 2013
Many of our clients find the advantages of a trade show booth rental quite compelling. If your company attends just a few shows per year or one large show, you can benefit from the cost savings of a rental exhibit.
No capital costs, no depreciation expense, no storage fees, and no repair co...
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2. Creating Trade Show Displays that Work!
November 06, 2013
Designing a trade show booth design takes experience and an understanding of your specific expo. A local craft trade show display will be different to a gift trade show to a medical trade show to a computer trade show because of the different audiences and products.
So consider if it is wort...
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3. Four Simple Ways to Cut Your Trade Show Marketing Budget in Half
October 29, 2013
Many times when a trade show is planned for there isn't someone who watches the budget and tracks where the money goes. But, if you do want to know where your trade show marketing dollar goes and want to do better, this article is for you.
You should track each expense and when you show is o...
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4. Everything You Need To Know About Trade Show Displays
September 24, 2013
It is therefore important to come up with trade show displays that are of incredibly good quality and a definite value for viewers. 1. Types Of Displays There are all sorts of trade show displays that can be purchased from different sources. You can try getting your trade show displays from the in...
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5. 3 Reasons Trade Show Exhibits Will Never Be Replaced By Virtual Trade Shows
September 10, 2013
Nobody would argue that this is an increasingly wired world with innovations evolving every day in the virtual world, but there are limitations to even the most popular Internet events, including online trade shows.
If you're worried that virtual events will make your newly created displays...
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6. The Potential of Portable Exhibition Stands
September 04, 2013
Portable exhibition stands have a vast potential in changing the strategies employed by the marketing department of your company. So what makes these stands so special? Well, to put it simply, portability, the ability to be dismantled and stored in a very small area, the ability to be transported lo...
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7. Five Ways to Make Rental Trade Show Exhibits Pay Off
August 15, 2013
There are times when renting, versus owning, a trade show display makes good sense. It could be that your primary trade show booth is already in use at another show; you have budget or turnaround time constraints; or you may be testing the trade show experience for the first time.
Whatever t...
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8. Portable Exhibition Stands - Exhibition Displays Made Easy
August 07, 2013
The image of the company, the image of your brand, the image of your product in an exhibition or a trade show depends on the presentation of the stand for your exhibition.
A portable exhibition stand can help increase your brand name and the image of the company in the eyes of a visitor. Th...
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9. Four Trade Show Ideas For Your First Exhibit
July 31, 2013
Successful businesses know that conventions have the capacity to increase leads, sales, and networking opportunities. However, taking that initiative to participate can be daunting. Following these four steps will get you on the right track in fostering your trade show ideas.
#1: Find Trade ...
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10. Why Trade Show Booth Design Is Important
July 30, 2013
Having the proper trade show booth design is essential for standing out and making yourself known. It isn't about having a large exhibit or flashy things. It is more about having the flow of the exhibit be smooth and announce what you want.
If you don't have your product or service easily n...
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