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| Articles by Nick Sansta |
1. 5 Modern B2B Lead Generation Tactics
September 20, 2013
Leads don’t just happen during a sales campaign. They can also take place during normal Business-to-Business (B2B) operations. Yet, few companies understand the dynamics of modern lead generation tactics to maximize the potential to cultivate sales from these lead. First, you must be able to identif...
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2. The Growth in Popularity of IT Sales Outsourcing
August 13, 2013
The same company that can be a genius at creating the next big software package can be a dunce at selling it. Information Technology (IT) salesmanship is not something that all entrepreneurs do well. In the past, you would hire one key sales executive that could generate the leads and sales needed t...
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3. Why Outsourced Sales is So Popular in the IT Industry
July 31, 2013
The IT industry is well aware of the benefits of outsourcing. In fact, many IT firms outsource their expertise to clients and tout the many advantages of doing so. For example, outsourcing IT allows businesses to focus on their core areas of expertise such as network administration or website develo...
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4. Lead Scoring For Sales 101
July 01, 2013
Lead scoring is a process where sales inquires are ranked and given a score based on their sales readiness. Scores can take a variety of forms including numerical scores and labels such as "hot," "cold," and "warm." For example, hot leads who have extensively researched a product and narrowed their ...
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5. What is Lead Scoring?
June 04, 2013
Here's an eye-opening figure for any marketer: a 10 percent increase in lead quality equals a 40 percent increase in sales productivity. With this in mind, wouldn't it make sense to focus on increasing the quality of your leads over chasing every single prospect that crosses your path? Lead scoring ...
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TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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SUSAN FRIESEN
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
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STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
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SHALINI MITTAL
A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more
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ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
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JAMES KENNY
James is a Research Enthusiast that focuses on the understanding of how things work and can be impro...more
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Author: Nick Sansta
