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Articles by Bubba Mills |
1. A 2018 Trend You Can't Afford to Ignore: Customer Experience
March 15, 2018
“The deepest principle in human nature is the craving to be appreciated.” William James
Getting a customer in real estate today can be as tough as a $3 steak. But keeping the customer can be tougher than a $1 steak. Competition has crept in from every corner and the market grows more and m...
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2. Give Your Spring Some Bounce by Getting Prospects Off the Fence
March 15, 2018
"Warning: dates on this calendar are closer than they appear." Anonymous
Spring is one of the most important times of the year for Realtors. Why? The thaw begins. Not the thaw of snow melting, but the thaw of real estate activity. It’s the time of year all those folks on your “wait list” – ...
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3. The Top 3 Skills Realtors Need in 2018
March 15, 2018
“It is not necessary to change. Survival is not mandatory.” W. Edwards Deming
What’s the saying? Adapt or die.
It’s an adage Realtors can appreciate because real estate always lands its share of change. If you’re an active Realtor I offer you my heartiest “congratulations” for hav...
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4. RIP Cold Calling: Better (and more fun) Ways to Reach and Convert Prospects
March 15, 2018
“The persuasion of a friend is a strong thing.” Homer We need a moment of silence, please. There’s been a death. Cold calling has officially kicked the bucket. RIP cold calling. Sorry, but you won’t be missed.
True, you’re not supposed to speak ill of the dead, but in this case, we’ll...
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5. The DIY Performance Review for Realtors
November 14, 2017
“Excellence is not a destination; it is a continuous journey that never ends.” — Brian Tracy
Two words employees often dread are: performance review.
Sure, getting your work nitpicked ranks right up there with colonoscopies. But because Realtors basically work for themselves – even ...
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6. Putting Your Best Self Into Your 2018 Business Plan
October 12, 2017
“You can have everything in life you want, if you will just help other people get what they want.” -- Zig Ziglar
I’m just going to put this out there plain and simple: Life is often brutally hard. In a matter of moments, thousands upon thousands of our fellow citizens can be blindsided with ...
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7. On Tina Turner and Goal Setting
October 12, 2017
In her famed song, Tina Turner asks, “What’s love got to do with it?”
Turns out, everything.
Let me share a sentence that may very well change your life: If you don’t love your job, you’ll likely never achieve meaningful goals.
The truth is, before you pull out your pen to j...
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8. How to Get and Keep Momentum to Raise Your Sales Numbers
October 12, 2017
“Success comes from … persisting. What simple action could you take today to produce a new momentum toward success in your life?” Tony Robbins
Today’s topic is momentum. It’s one you don’t hear a lot about but I think it is – without any doubt – one of the most important determinants in whet...
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9. Of moldy bread and lethargic listings
July 12, 2017
Have you ever noticed during the summer your bread gets moldy a little quicker? You go to make yourself a nice, fresh sandwich. You reach into the plastic bag for a couple of slices and you spot it – the beginnings of fuzzy, green mold. Yuck!
As great as summer is for many reasons – especi...
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10. What Chocolate and Peanut Butter Can Teach You about Growing Your Small Business
July 12, 2017
“Growth is never by mere chance; it is the result of forces working together.” James Cash Penney Remember those commercials for Reese’s Peanut Butter Cups where a person would scream, “Hey, you got your chocolate in my peanut butter!”?
At the instant the accident happened, both people were...
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