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| Articles by Watson F |
1. Opportunities and challenges of video ad serving during live events
March 23, 2024
Live events such as sport broadcasts, music concerts, game streaming, seminars and conferences provide great opportunities for ad serving. They attract and retain large audiences for a sustainable long period of time without many interruptions, which is a very rare thing nowadays. This special chara...
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2. How to design a good ad banner (part 2)
January 05, 2024
Even though there are many newer ad formats, banner ad serving is still one of the most popular because it is simple and effective. In the previous part, we recommend keeping the banner ad simple with a clear headline, strong visuals and without using too many fonts. Below are additional considerati...
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3. How to design a good ad banner
December 20, 2023
Ad banners are the oldest and still one of the most popular forms of advertising that are used to promote products or services online. Because it is such a popular and proven option, all ad servers support banner ad format. A good ad banner should be eye-catching, informative, and effective at drivi...
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4. Issues for publishers with wrong ads showing on their websites (part 2)
December 07, 2023
The presence of wrong ads on publisher websites poses issues that can have far-reaching consequences including negative user experience and damages to reputation. However, there are more problems publishers need to consider when they allow ads to run without monitoring.
Run the risk of legal...
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5. Issues for publishers with wrong ads showing on their websites
November 20, 2023
Publishers face a range of problems when unexpected ads show up on their websites. For example, an ad for an event in the past is still showing after its advertised date or an alcohol ad displays on a kid-friendly site. These issues can negatively impact user experience, brand reputation, relationsh...
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6. Problems with click-bait advertising and how to avoid them (part 2)
November 07, 2023
Using click bait in ads is problematic because of misleading content and ad fatigue. Moreover, it may generate traffic in the short term but often damage the reputation and make it more difficult to reach the target audience. Publishers, advertisers and ad servers should avoid using and serving clic...
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7. Problems with click-bait advertising and how to avoid them
October 31, 2023
Click-bait advertising is a type of online advertising that uses sensational, misleading, or controversial headlines and images to lure users into clicking on an ad or visiting a website. The goal is to generate a large amount of traffic to a website or other online destinations without considering ...
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8. Advantages of video ad serving
October 20, 2023
Video advertising is becoming increasingly popular as a way to reach consumers. One of the reasons for the popularity of video advertising is the advantages that it offers over other traditional forms of advertising. Below are some of the advantages of video ad serving:
Engagement Video ads...
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9. Challenges with video ad serving
October 20, 2023
Video ad serving is a powerful service that can help businesses to reach their target audience, increase brand awareness, improve conversion rates, and be more cost-effective. However, there are also some challenges associated with video advertising:
Ad fraud Ad fraud is a major challenge f...
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10. What is ad skipping? How should advertisers deal with ad skipping?
October 09, 2023
Ad skipping is the act of skipping over advertisements that are played before, during, or after video content. Often as an video ad serving setting, a video ad is skippable after about 5-10 seconds. Most of us have seen and clicked on “Skip Ad” button many times. Here are some examples of ad skippin...
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After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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Author: Watson F
