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| Articles by Watson F |
1. What to do when your website is showing a wrong ad or is not showing an expected ad? (part 4)
July 02, 2024
After checking and verifying your ad tags, it is time to ensure your accounts are not hacked and everything is secured from unauthorized activities.
Secure your accounts If you see malicious ads on your site or not from one of your advertisers then it is important to promptly check if there...
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2. What to do when your website is showing a wrong ad or is not showing an expected ad? (part 3)
June 27, 2024
There are many things that can go wrong even if you took advantage of preview and testing tools from your ad server so it’s important to look deeper under the hood.
Validate ad tag An ad tag is a piece of code that you, your webmaster or the IT person, placed on the website or app where you...
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3. What to do when your website is showing a wrong ad or is not showing an expected ad? (part 2)
June 03, 2024
In addition to verifying the ad status and targeting criteria, you need to take advantage of tools and utilities provided by your ad serving solution to preview ads and test them for errors.
Preview ad before going live It is always a good idea to check and preview the ad files sent by your...
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4. What to do when your website is showing a wrong ad or is not showing an expected ad?
May 09, 2024
As a publisher, encountering the wrong ad showing on your site or finding a missing ad can be a frustrating and worrisome experience. Publishers must take proactive measures to prevent and address these issues promptly to protect their reputation, maintain user trust, and ensure the long-term succes...
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5. Opportunities and challenges of video ad serving during live events (part 2)
May 01, 2024
We discussed how video ad serving can help build your brand with measurable results. We will continue to talk about other pros and cons of serving video ads during a live event. By nature, live events are unique and do not repeat. Replays are of course possible but it does not have the same traffic ...
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6. Opportunities and challenges of video ad serving during live events
March 23, 2024
Live events such as sport broadcasts, music concerts, game streaming, seminars and conferences provide great opportunities for ad serving. They attract and retain large audiences for a sustainable long period of time without many interruptions, which is a very rare thing nowadays. This special chara...
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7. How to design a good ad banner (part 2)
January 05, 2024
Even though there are many newer ad formats, banner ad serving is still one of the most popular because it is simple and effective. In the previous part, we recommend keeping the banner ad simple with a clear headline, strong visuals and without using too many fonts. Below are additional considerati...
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8. How to design a good ad banner
December 20, 2023
Ad banners are the oldest and still one of the most popular forms of advertising that are used to promote products or services online. Because it is such a popular and proven option, all ad servers support banner ad format. A good ad banner should be eye-catching, informative, and effective at drivi...
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9. Issues for publishers with wrong ads showing on their websites (part 2)
December 07, 2023
The presence of wrong ads on publisher websites poses issues that can have far-reaching consequences including negative user experience and damages to reputation. However, there are more problems publishers need to consider when they allow ads to run without monitoring.
Run the risk of legal...
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10. Issues for publishers with wrong ads showing on their websites
November 20, 2023
Publishers face a range of problems when unexpected ads show up on their websites. For example, an ad for an event in the past is still showing after its advertised date or an alcohol ad displays on a kid-friendly site. These issues can negatively impact user experience, brand reputation, relationsh...
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At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more
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Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
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Author: Watson F
