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Author: Graeme Dixon

Company: Octopus Competitive Intelligence

Region: United Kingdom

Website: www.octopusintelligence.com

Memorable Quote 1: When an Intelligence analyst smells flowers he looks for the funeral

Memorable Quote 2: There are no such things as secrets. Just lazy researchers

Author Comment / Biography:
About Octopus Intelligence

We provide greater certainty with excellent global Commercial Competitive Intelligence and Corporate Investigation services.

We live in an uncertain, competitive and ever-shifting world. So it's reassuring that we have your back and leave no rock unturned to answer the what and the how, the now and the next. We isolate problems, deliver answers and suggest the best way forward to grow. Using our real-world experience and best in class:

Competitive Strategy Competitive Intelligence Corporate Investigations

We offer a boutique feel with a big business capability and real global reach. We are trusted by brands, middle-market players, investors and start-up innovators.

Displaying 1 to 10 of 17 articles Next >
Pages: 1 2
 Articles by Graeme Dixon 
1. 8 Steps to Consider For Competitor Research and Competitive Intelligence
April 15, 2021

When conducting Competitor Research and Competitive Intelligence, a few things should be looked at. Here are 8 steps to consider for Competitor Research and Competitive Intelligence

1. Accept you have a problem The senior team have to recognise that there’s a problem to be solved. Many igno...

2. How Competitive Intelligence and Corporate Investigations prevented a lousy investment
April 07, 2021

This article explains how Competitive Intelligence and Corporate Investigations prevented a lousy investment. Our investigations showed how an investment opportunity wasn’t what it seemed. This case study shows how our services provided our client peace of mind. And stopped a substantial loss of fun...

3. 5 ideas on how to ask better questions for Competitive Intelligence
March 31, 2021

This article offers 5 ideas on how to ask better questions for Competitive Intelligence. One of the main reasons why questions are crucial to Competitive Intelligence is that they show us what we don't know.

When we ask a great question that requires some thought, it immediately isolates a ...

4. Competitive Intelligence questions to NATS Strategy Analysis and Development manager
March 31, 2021

This article is the fourth in a series. We talk to Henry Leoni, Manager Strategy Analysis and Development at NATS, providers of air traffic services within the UK and beyond. In this series, we ask people we respect within Competitive Intelligence eight pertinent questions. At the end of this series...

5. Head of Market and Competitive Intelligence at BT answers questions
March 26, 2021

This article is the third in a series. We talk to the Head of Market and Competitive Intelligence at BT, Andrew Beurschgens. In this series, we ask people we respect within Competitive Intelligence eight pertinent questions. At the end of this series of questions, we will analyse the answers and pub...

6. What's Competitive Intelligence got to do with Situational Awareness?
March 25, 2021

This article discusses what's Competitive Intelligence got to do with Situational Awareness? It uses British Military examples. And breaks down Situation Awareness down to Look, Think and Act.

To understand what's going on in our world, we all need to have good Situational Awareness. With a...

7. How Competitive Intelligence helped transform a British icon
March 25, 2021

This article explains How Competitive Intelligence helped transform a British icon. It is in our serious of real life case studies performed by Octopus Intelligence.

You know-how You know how some industry sectors have household name brands? And seem to have changed very little over a hundr...

8. 5 ways Competitive Intelligence gives you more chance of winning
March 18, 2021

5 ways Competitive Intelligence gives you more chance of winning. A well thought out Competitive intelligence program will make you more competitive. It's as simple as that. Correct use of the information found and associated robust analysis will allow you to:

1. Learn from their...

9. Want to know what your competitors are up to then rummage in their bins
March 17, 2021

Want to know what your competitors are up to then rummage in their bins is something we would not recommend. In most cases, it's not only legal but a complete waste of time. Most importantly, it's not Competitive Intelligence. It's stealing.

There is no need to go this far to find out what ...

10. Competitive Intelligence showed how a major competitor was retaking market share
March 16, 2021

Competitive Intelligence showed how a major competitor was retaking market share. With this case study, we show how our services provided our client with an understanding of why they were no longer market number one.

You know-how You know how sometimes a competitor you have fought against ...

Next >
Pages: 1 2
>



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