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Author: Graeme Dixon
Company: Octopus Competitive Intelligence
Region: United Kingdom
Website: www.octopusintelligence.com
Memorable Quote 1: When an Intelligence analyst smells flowers he looks for the funeral
Memorable Quote 2: There are no such things as secrets. Just lazy researchers
Author Comment / Biography:
About Octopus Intelligence
We provide greater certainty with excellent global Commercial Competitive Intelligence and Corporate Investigation services.
We live in an uncertain, competitive and ever-shifting world. So it's reassuring that we have your back and leave no rock unturned to answer the what and the how, the now and the next. We isolate problems, deliver answers and suggest the best way forward to grow. Using our real-world experience and best in class:
Competitive Strategy Competitive Intelligence Corporate Investigations
We offer a boutique feel with a big business capability and real global reach. We are trusted by brands, middle-market players, investors and start-up innovators.
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| Articles by Graeme Dixon |
1. How to use competitive market research within a business plan
May 24, 2022
How to use competitive market research within a business plan A business plan aims to help a business know where it wants to go and how to get there. This article answers how to use competitive market research within a business plan. However, the plan should be viewed as a future-facing map, not as...
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2. Why competitive analysis is highlighting the changing investor appetite landscape
May 24, 2022
Why competitive analysis is highlighting the changing investor appetite landscape In many industries, it’s clear that there’s difficulty establishing an effective investment strategy. And understanding the changing landscape of investor appetites. The situation comes down to the achieving expectati...
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3. Do you know there's too much reliance on secondary research?
May 24, 2022
Do you know there’s too much reliance on secondary research? There is a growing problem with reliance on secondary research in the field of business. A good analyst will likely find more secondary information than you, but this can be a big problem if you are not careful. This article is called do ...
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4. Competitive Intelligence in product marketing and the missing pieces
May 24, 2022
The focus on Competitive Intelligence in product marketing often revolves around data collation. Data is represented in neat tables, charts, and good old battle cards. However, Competitive Intelligence can be used in so many more ways than this. This article is called Competitive Intelligence in pro...
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5. What can Octopus Competitive Intelligence do for Product Management teams?
May 21, 2022
What can Octopus Competitive Intelligence do for Product Management teams?
Competitive Intelligence is the Product Manager’s must-have tool, so you can:
Better understand your markets Decide where to pitch against competitors And know what’s next We realise that Product Managers’...
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6. Why is data the least important part of Competitive Intelligence?
May 10, 2022
Why is data the least important part of Competitive Intelligence? Competitive Intelligence is essential for our better understanding of competitors. Notably our industry and changing consumer landscape. But why is data the least important part of Competitive Intelligence? Especially when the busine...
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7. Why Competitive Intelligence projects can leave a bad taste in your mouth
May 10, 2022
Why Competitive Intelligence projects can leave a bad taste in your mouth We are often asked how we conduct a Competitive Intelligence project. And why are we better than our opposition. But we think the question should be why Competitive Intelligence projects can leave a bad taste in your mouth. ...
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8. Why Competitor Analysis in SaaS tech is essential for competitive advantage?
April 25, 2022
Why Competitor Analysis in SaaS tech is essential for competitive advantage? If you are in the Software-as-a-Service (SaaS) business, you dont need us to tell you the industry is changing. Almost daily new competitors and new solutions are appearing, cancelling out the darlings of the SaaS industry...
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9. How to Use Competitive Intelligence to Uncover your Competitors' Strategies
April 23, 2022
How to use Competitive Intelligence to uncover your competitors’ strategies To stay ahead of your competitors, you must learn faster than them. This is where Competitive Intelligence comes in. Getting on the front foot and knowing what they are doing before they do. By understanding their patterns ...
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10. Researching your competitors is more successful when you actually look
April 21, 2022
Researching your competitors is more successful when you actually look Researching your competitors includes knowing what products they offer. And what makes them stand out from the crowd and how their pricing strategy is structured. But researching your competitors is more successful when you actu...
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