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Author: Graeme Dixon
Company: Octopus Competitive Intelligence
Region: United Kingdom
Website: www.octopusintelligence.com
Memorable Quote 1: When an Intelligence analyst smells flowers he looks for the funeral
Memorable Quote 2: There are no such things as secrets. Just lazy researchers
Author Comment / Biography:
About Octopus Intelligence
We provide greater certainty with excellent global Commercial Competitive Intelligence and Corporate Investigation services.
We live in an uncertain, competitive and ever-shifting world. So it's reassuring that we have your back and leave no rock unturned to answer the what and the how, the now and the next. We isolate problems, deliver answers and suggest the best way forward to grow. Using our real-world experience and best in class:
Competitive Strategy Competitive Intelligence Corporate Investigations
We offer a boutique feel with a big business capability and real global reach. We are trusted by brands, middle-market players, investors and start-up innovators.
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| Articles by Graeme Dixon |
1. Why is data the least important part of Competitive Intelligence?
May 10, 2022
Why is data the least important part of Competitive Intelligence? Competitive Intelligence is essential for our better understanding of competitors. Notably our industry and changing consumer landscape. But why is data the least important part of Competitive Intelligence? Especially when the busine...
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2. Why Competitive Intelligence projects can leave a bad taste in your mouth
May 10, 2022
Why Competitive Intelligence projects can leave a bad taste in your mouth We are often asked how we conduct a Competitive Intelligence project. And why are we better than our opposition. But we think the question should be why Competitive Intelligence projects can leave a bad taste in your mouth. ...
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3. Why Competitor Analysis in SaaS tech is essential for competitive advantage?
April 25, 2022
Why Competitor Analysis in SaaS tech is essential for competitive advantage? If you are in the Software-as-a-Service (SaaS) business, you dont need us to tell you the industry is changing. Almost daily new competitors and new solutions are appearing, cancelling out the darlings of the SaaS industry...
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4. How to Use Competitive Intelligence to Uncover your Competitors' Strategies
April 23, 2022
How to use Competitive Intelligence to uncover your competitors’ strategies To stay ahead of your competitors, you must learn faster than them. This is where Competitive Intelligence comes in. Getting on the front foot and knowing what they are doing before they do. By understanding their patterns ...
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5. Researching your competitors is more successful when you actually look
April 21, 2022
Researching your competitors is more successful when you actually look Researching your competitors includes knowing what products they offer. And what makes them stand out from the crowd and how their pricing strategy is structured. But researching your competitors is more successful when you actu...
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6. Starting a Competitive Intelligence Project
April 20, 2022
Starting a Competitive Intelligence Project Sometimes there’s a reluctance to dip a toe in the water regarding Competitive Intelligence. In this article, we suggest ways to starting a Competitive Intelligence Project. Many businesses feel that they do not need to or cannot afford to spend the money...
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7. How to Spy on Your Competitors And Stay Ahead of The Competitive Advantage Game?
April 18, 2022
How to spy on your competitors and stay ahead of the competitive advantage game? There are many ways to gather information about your competitors and customers. These can include interviews, surveys, focus groups, and market research. By understanding what your competitors and customers are doing, ...
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8. What Competitive Intelligence Professionals Can Take From Watching Killing Eve?
April 08, 2022
What Competitive Intelligence professionals can take from watching Killing Eve? We are fans of Killing Eve. Right from episode one, it oozes humour mixed with vicious psychopathic killing. It’s not every day you’ll see the following headline. What Competitive Intelligence professionals can take fro...
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9. List of Competitive Intelligence Benefits For You to Consider
April 03, 2022
List of Competitive Intelligence benefits for you to consider Competitive Intelligence is an essential tool for businesses of all sizes, and here, we offer an ever-growing list of Competitive Intelligence benefits for you to consider.
Competitive Intelligence is all about collecting the cor...
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10. How to Get to Know Your Competitors for a Competitive Edge
April 02, 2022
How to get to know your competitors for a competitive edge We ask how to get to know your competitors for a competitive edge. Creating a winning strategy requires an understanding of your competitive environment. However, simply understanding your competitors only gives you a partial view of the co...
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