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Author: William Buchanan
Company: BrilliantDoc
Region: USA
Website: BrilliantDoc.com
Memorable Quote 1: Knowledge only becomes wisdom when action is taken.
Memorable Quote 2: Seeing the obvious is something most people only discover when it's pointed out.
Author Comment / Biography:
William Buchanan has worked in the fields of marketing, advertising, and marketing research for almost 50 years. He has been an Adjunct Professor in Marketing and Strategic Planning at Trinity International University.
His initial education was an undergraduate degree from Kent State University with a double-major in chemistry and economics, followed by a Master’s in Business Administration from the University of Michigan’s Ross School of Management.
After graduate school William became a Vice President for Leo Burnett advertising where he worked for 13 years creating advertising strategies and marketing programs for large, international companies such as Hewlett-Packard and Nestle Foods.
After Leo Burnett, William became the Senior Marketing Manager for the $1 billion NutraSweet brand, later heading the company’s Marketing Research Department in developing systems to understand brand equity.
Upon leaving The NutraSweet Company he became the Senior Vice President at ASI Market Research, developing and commercializing new research methodologies.
He is a co-founder of BrilliantDoc, helping medical practices build their patient base online.
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| Articles by William Buchanan |
1. Complete Guide to Evaluating Websites
July 27, 2022
Complete Guide to Evaluating Websites
This website checklist works well regardless of your niche. This criteria list for evaluating websites is universal!
Evaluating Web Resources
A "web resource" is anything online, that can be found via a search engine, that provides inform...
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2. Considering Moving to Kuna, Idaho?
July 02, 2022
Considering Moving to Kuna, Idaho?
Kuna, Idaho? It's no wonder that this peaceful little town has been growing at an incredible pace. With all the amenities you could want in your own backyard plus proximity to everything Boise has to offer - what more could anyone ask for? Kuna is a great p...
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3. Dental Marketing Strategies to Avoid or Implement
April 15, 2022
Dental Marketing Strategies You Can Avoid or Implement Right Now A dental practice needs a constant acquisition process to obtain new patients. According to industry research, dentists must have a minimum of 20 to 50 new patients each month to maintain or grow their practice – depending upon...
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4. Landing Pages Are NOT Shallow Pages
April 07, 2022
Landing Pages Are Not Shallow Pages "Shallow Pages" or "Thin Content SEO" These terms are used by SEO specialist and designed to explain stand-alone landing pages added to a website only to appeal to Google's algorithms rather than to website visitors. Their purpose is to lure people to the...
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5. Search Engine Optimization for Orthodontists
April 06, 2022
Orthodontist SEO - Best Strategy (Orthodontic Search Engine Optimization) When it comes to getting your website seen by potential patients, nothing is more important than being at the top of the search engine results pages. Fortunately, with a little effort and some clever tactics, even the...
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6. Practice Branding for Dentists: Creating a Brand Identity
April 06, 2022
Practice Branding for Dentists: Creating a Brand Identity March, 2022 Practice Branding for Dentists Creating a Brand Identity for Your Dental Practice What is a Brand? A dental brand is a holistic identity and emotional connection a practice has with its patients. It’s not the de...
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