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Author: Matt Ambrose

Company: The Copywriter's Crucible


Author Comment / Biography:
Whether it was writing short stories at school or emails when away from home, writing has always been my ideal mode of communication because I can shape my sentences to reflect whatever I want to say. It did, however, take a few years to realize I wanted had to be writing for a living. After leaving university, clutching an English degree, I made the customary leap into the corporate world. I then spent a number of years climbing the corporate ladder without stopping to think whether it was a ladder I really wanted to be on. Eventually, I reached a point where I could continue feeling like a cog in the machine or take the risk of a clean break. So, after sitting through yet another soul draining interview, I went home and started researching my options. After discovering copywriters get paid to write for a living the rest, as they say, is history. I’ve now been working full time as a freelance copywriter for over 4 years. In that time I’ve learned about all manner of topics and written for all sorts of companies – it’s the variety that makes copywriting so interesting. Why are you called The Copywriter’s Crucible?

When I first started freelance copywriting I called myself The Write Words. It was simple and does what it says on the tin. But after researching how to increase traffic to my website I discovered how effective blogs can be. So I started a blog called The Copywriter’s Crucible – a melting pot of copywriting news, tips and insight. After a couple of months my blog started to attract comments and links, and even started ranking in the first page of Google for my keywords. Only problem was people would land on my blog instead of my business’ home page. So, rather than confuse visitors with a website with a split personality, I decided to rebrand myself as The Copywriter’s Crucible. The name has stuck ever since.

Displaying 1 to 10 of 18 articles Next >
Pages: 1 2
 Articles by Matt Ambrose 
1. Improve Your Income With These Copywriting Methods
April 20, 2013

The most basic copywriting techniques often look so simple that they are easy to ignore. People often forget because they automatically assume that they already know everything about it. This is because, for the most part, writing copy involves more common sense than anything else.

And there...

2. The Technology In Noise Reduction Headphones And The Best Ones To Choose
March 28, 2013

The demand for noise cancelling headphones has increased rapidly in the last ten years. Harnessing technology which is used in military aircraft by airplane and helicopter pilots, noise cancelling headphones can not just reduce surrounding noise but can almost cancel it out completely from what the ...

3. Where To Find Work And Clients As A Freelance Copywriter
March 28, 2013

If you decide to flee 9 to 5 world and to live by your wits and your laptop as a self employed copywriter, the biggest challenge you are going to face is locating clients. It can take months, if not a number of years, to grow a solid client base to keep your salary at a stable level. With this in mi...

4. Why Hitting The Bottle Late At Night Is A Recipe For Sleepless Nights
March 11, 2013

Not getting enough sleep affects thousands of people worldwide. In fact, more than 30 % of people struggle with insomnia, which can be due to stress, anxiety, a reaction to medication along with many other mental and physical causes.

Lots of people think that a couple of beers will help them...

5. Types Of Copywriting Tasks
March 11, 2013

No two days are the same when you're a freelance copywriter. Every day, you can be writing about different subjects, so you have to be ready to adjust your schedule to suit whatever work comes in. It’s the variety that makes the job so interesting.

You could also be providing different types...

6. Think you could become a copywriter? Here's how to do it
February 08, 2013

I receive a lot of emails from people looking to take the leap into freelance copywriting. It’s an attractive career when you have a penchant for writing: you get to be your own boss, you can choose to work when you’re most productive and you’re constantly learning about new topics.


7. Why Targeting Niches is the Fast, Easy Way of Skyrocketing Your Website's Traffic
February 24, 2012

If you’ve ever spoken to an SEO consultant you’ll know how they always bang on about how vital it is to your business’ success to be on the first page of Google’s search results. And they’re not wrong. The only question is which keywords to target.

Using Google’s free keyword tool you can ...

8. Why you should always add a ‘P.S.' to your sales letters
February 18, 2012

Traditionally the P.S. was used at the end of letters to add an afterthought, with P.S. standing for ‘postscript’ which is Latin for ‘written after’. In the days before the editing delights of wordprocessing software, if you’d written a letter and forgotten to include something you could either r...

9. 4 symptoms of bad business writing
November 28, 2011

The business world is dogged by terrible writing. Its brochures and websites filled with long vacuous sentences that fail to communicate, inspire or keep readers engaged.

The problem is that the business world has grown up with writing that’s focused on the company rather than the...

10. Using Clichés in Your Marketing Can Cost You Sales
September 09, 2011

We’ve all seen it: marketing copy so bogged down in overused ‘power’ phrases and tired old clichés that it’s difficult to trust anything it has to say, and we’d rather do our filing than wade through it.

These days, everything in marketing is so far outside the box, we don’t even k...

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Pages: 1 2

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