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| Articles by Ronn torossian |
1. Guest post to Ronn Torossian Blog
January 19, 2012
Ronn Torossian, CEO of 5WPR one of the 25 largest PR agencies in the US. Ronn Torossian is a public relations executive and entrepreneur. ">
Mama, don’t take my Kodachrome, by Juda Engelmayer, SVP, 5WPR “When I think back on all the crap I learned in high school It’s a wonder I can thin...
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2. How to Choose the Best Acupuncture School
December 19, 2011
The practice of Acupuncture is used to promote the health and wellness of a patient. An ancient Chinese medical practice, acupuncture involves inserting needles into specific points on the body to restore the body’s balance. Due to its effectiveness in treating various ailments, as well as...
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3. What Is Great Public Relations? BY Ronn Torossian
December 12, 2011
The Public Relations Society of America has commenced an effort to “develop a better definition of public relations one more appropriate for the 21st century”, as they have deemed it. The effort has solicited suggestions from the public along with public relations professionals, academics ...
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4. Martha Stewart: Prison & The Power of Public Relations By Ronn Torossian
December 09, 2011
Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations”. “You think I’m not aware that I’m living the first line of my obituary right now?” – C. J. Cregg White House Press Secretary on the West Wing Who would have thought only a few years ago that...
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5. The 5 Biggest Crisis PR Blunders of 2011 By Ronn Torossian
December 07, 2011
With the end of 2011 almost upon us, it's an opportune time to look back at the worst PR moves of the year. There were many mishandling of crisis PR situations this year – reputations were trashed, careers and brands forever changed amidst a slew of PR blunders. As Warren Buffett has said “It takes...
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6. Exciting Time for Public Relations Firms: PR Industry Growing! By Ronn Torossian
December 04, 2011
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Count this independent Public Relations firm owner amongst those optimistic about the PR industry market in 2012 and beyond, for many reasons. As reported in Forbes Magazine this week at http://www.forbes.com/sites/sageworks/2011/11/30/ad-pr-agencies-grow-despite-slowing-u-s-ad-spending...
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7. Customer Service: Is Ignoring Better Than Ignorance? By Ronn Torossian
December 01, 2011
Book excerpt from new Amazon best selling PR book by Ronn Torossian “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations”. Customer Service: Is Ignoring Better Than Ignorance? Hip-Hop Consumers & Brand Growth Hip-hop and ...
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8. Marketing Success Secrets: Understand Your Customer By Ronn Torossian
November 29, 2011
One of the most blatant examples of insulting the customer comes from Gap Inc., when the company changed its iconic logo abruptly in 2010. Overnight, the recognizable blue box went from classic to something that felt very down market and discounted. It offended loyal consumers—the new logo insulted ...
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9. Travel Industry: In Need of Vast Public Relations Improvements By Ronn Torossian
November 26, 2011
This is part 1 of a 2 part series on Travel PR. In 2011, the PR agency I founded, 5WPR was named the ninth largest travel PR agency and we have worked extensively in all aspects of travel publicity and as such, reading the NY Times on Saturday, 2 articles jumped out at me as perfect fodder ...
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10. And Now, A Crisis Management PR Lesson From Justin Bieber By Ronn Torossian
November 24, 2011
Justin Bieber has been all over the media with a young woman claiming that he’s the father of her child. Justin Bieber has continued the great marketing and brand-building skills we have seen to date by doing the best marketing thing he can yet again - recognizing the seriousness of these allegat...
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Author: Ronn torossian
