|
|
 |
|
 |
 |
|
Author: Laura Lowell
Company: 42 Rules
Website: www.42rules.com
Author Comment / Biography:
Laura Lowell is the President of Impact Marketing Group, and the driving force behind the award-winning, best selling book series 42Rules. Her first book, "42 Rules for Marketin"g, was an Amazon.com bestseller. Her second book "42 Rules for Working Moms", combined her expertise and her passion, and was featured on Oprah & Friends Radio, "The Peter Walsh Show". Laura has navigated the waters of working motherhood since the birth of her first daughter in 2000. Part-time, full-time, author and entrepreneur – she has tried it all.
Laura has a degree in International Relations and went on to receive an MBA from UC Berkeley, Haas School of Business with an emphasis on marketing and entrepreneurship.
Laura writes about marketing and branding for ActiveGarage.com and has been featured on Oprah & Friends, ABC, The Huffington Post, and more. Laura is also an active blogger authoring "The Rules…According to You" about branding and marketing for entrepreneurs. A dynamic speaker, Laura has been a keynote speaker at conferences around the world.
|
| Displaying 1 to 10 of 52 articles |
Next >
|
Pages:
1
2
3
4
5
6
|
| Articles by Laura Lowell |
1. Have Courage At Launch
November 13, 2013
Sure you have a great product idea and the guts to build it, but do you really have a realistic picture of what it is going to take to bring it to market? Do you have the courage to spend enough to launch your product and create significant momentum?
My company, the 280 Group, works with man...
|
|
|
2. Work on Products You Are Passionate About
October 23, 2013
Let's face it, product management can be a tough job. We often have a lot of responsibility yet little formal authority. There are multiple groups of stakeholders (customers, management, salespeople, support, etc.) who all have ideas and demands that they wish to see included in our products, which ...
|
|
|
3. Inventory Turns Are Irrelevant
August 09, 2013
Remember the Maytag repairman commercials? He lives in a perfect field service world. Your Maytag repairman has nothing to do because the product never breaks. He hangs out, is bored, and hopes the phone will ring so he can fix something.
In this perfect imaginary field service world, invent...
|
|
|
4. Product Failures Are Opportunities to Delight Customers
August 09, 2013
No one wants a product to fail, but it happens. The way you deal with failure can create significant opportunity to enhance customer loyalty. But, if handled poorly, it gives your customers the excuse they need to buy from your competitors.
Your customer views product failure as an emergency...
|
|
|
5. Field Service Is Not Just "Break/Fix"
August 09, 2013
How do you define field service?
We advocate thinking big and "swinging for the fences" as they say in baseball. Not only should you be responding to customer repairs and providing ongoing maintenance, there is more that you can offer to add value for your customer and increase your revenues...
|
|
|
6. Help Customers Determine the Cost of Downtime
August 09, 2013
Most companies don't have a good understanding of what downtime really costs. This is probably because downtime creates an emergency situation and people get busy trying to resolve the emergency. The actual cost is never calculated. Here are the categories to be considered as part of downtime costs:...
|
|
|
7. Tell The Truth
April 29, 2013
Calling executives means you are dealing with some of the smartest people in business. Being dishonest will not get you very far. The single biggest mistake you can make is to lie to your prospects. It is the one mistake a client will never forgive. Starting with a lie, no matter how small, ...
|
|
|
8. Maintain The Right Attitude
April 29, 2013
I read years ago, in a book called Think and Grow Rich, about how thoughts become things. In other words, what you think about becomes reality. This applies to almost every aspect of life. I know by personal experience that it applies to cold calling. Your thoughts about cold calling make a huge dif...
|
|
|
9. Always Follow Up
April 29, 2013
Perhaps one of the biggest complaints I hear is some version of “We left them a message, but they never called us back.” It is self-deluding to assume that prospects will call you back, although you can be pleasantly surprised on the occasions when they do. It is far more effective to assume prospec...
|
|
|
10. Stay Invested At All Times
March 21, 2013
If you accept that it is impossible to time the market on a consistent basis, as discussed in Rule 9, then logically it follows that you should always stay invested in the market. This conclusion is certain to raise some controversy. The power of hindsight is just too great, and you do hear stories ...
|
|
|
|
|
|
>
|
|
|
|
|
| Author Login |
|
|
 |
Advertiser Login
ADVERTISE HERE NOW!
Limited Time $60 Offer!
90 Days-1.5 Million Views
|
|
TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
|
|
|
|
|
LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
|
|
|
|
|
ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
|
|
|
|
|
GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
|
|
|
|
|
SUSAN FRIESEN
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
|
|
|
|
|
STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
|
|
|
|
|
SHALINI MITTAL
A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more
|
|
|
|
|
ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
|
|
|
|
|
JAMES KENNY
James is a Research Enthusiast that focuses on the understanding of how things work and can be impro...more
|
|
|
|
