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| Articles by Ron Jacobsen |
1. Listening Right in the Moment: The News and Mobile Research
November 15, 2013
Marketing research is not just any kind of research - it is a competition in gaining information that could lead to tomorrow's next big thing.
Mobile research, a tool...
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2. Mobile Takes You to a More Intimate Level with Your Respondents
September 25, 2013
The aim of qualitative marketing research has always been to dig deeper. It endeavours to find the answers to why, when, how, who or other questions that can not be answered by just a number or percentage. Since each research may vary from...
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3. Faster Data Turn Around with Mobile Research
September 09, 2013
mobile research is faster because:
- Mobile technology is part of most people's lives. Almost everyone has one. It makes people who are hard to reach become reachable. It is the most convenient way to reach out to people from all over the globe. Any research done on an international plat...
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4. Recruiting Guide for A Marketing Research Study
September 09, 2013
The respondents participating in the research are one of the most important parts of the research. In order to create a useful and productive research it is vital to have respondents who are qualified to join the project.
There are different ways to r...
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5. The Increasing Demand for Transcription in Marketing Research
July 08, 2013
Originally, the researchers used to be in charge of everything in the study. They conducted the focus group meetings, in depth interviews, phone interviews, video conferences, and at the end of the day, they go over all that was recorded and transcribe it while the entire process was still fresh in ...
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6. Global Marketing Research Today
June 18, 2013
Marketing research has been upgrading its methods and techniques almost as fast as technology does. As rapid changes in techno and info go by, so does marketing research.
Once upon a time, businesses only used to be as big as one's own country. Then it expa...
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7. Mobile Research Continues to Grow in Q2
June 13, 2013
Looking keenly into how fast the trends of technology change and how they do, you can begin to notice something that is common among all the new tech and gear that people have - it's always becoming handier and handier. Convenience - a word that technology cannot do without. Remember the tim...
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8. The Relevance of Crowdsourcing with Marketing Research
June 06, 2013
Crowdsourcing is allowing a crowd to participate in a task outsourced by a company to the public. One very popular crowdsourced site is Wikipedia. Instead of having their own writers and editors, they let people all around the world...
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9. Multimedia Boards for Respondent Management
June 04, 2013
Traditionally, focus groups are required to meet with their moderator at least once a week at an agreed time and place. Of course, during that time, everyone thought it was the only way to do focus groups. The next trend for |
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10. In-depth Interviews and Mobility
June 04, 2013
In depth interviews are conducted by qualitative marketing researchers one-on-one with the respondent. With this approach the interviewer has a list of questions approved by the clients who require the inquiry. This metho...
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TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
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ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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SUSAN FRIESEN
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
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SHALINI MITTAL
A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more
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ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
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JAMES KENNY
James is a Research Enthusiast that focuses on the understanding of how things work and can be impro...more
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Author: Ron Jacobsen
