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| Articles by Kimberly Nasief |
1. Mystery Shopping For Franchise Businesses
November 23, 2013
Here is a misconception among many business owners that mystery shopping is simply when a secret shopper comes into your location and grades the performance of your place of business. But, mystery shopping is so much more than that. Today, the iterations of mystery shopping are as diverse as the nee...
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2. A Mystery Shopping Firm Can Help B2C Companies Improve the Customer Experience
November 05, 2013
In today's business climate, mystery shopping firms protect a company's most important asset - the customer experience. For B2C companies, there is nothing more critical to success than fulfilling the brand promise. Sadly, most companies invest more money and effort in their marketing plans and stor...
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3. A Brand Audit Is The Best Form Of Brand Insurance
October 26, 2013
A brand audit can be thought of as brand insurance. When you think of the brands that dominate our cultural landscape, like McDonalds or Apple, they are immediately recognizable by the golden arches or the silhouette of an apple with a bite out of it. But, there are other attributes that go into the...
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4. Mystery Shopping the Healthcare Industry: A Must for Patient Retention
October 14, 2013
Mystery shopping the healthcare industry may strike some as counter-intuitive. Medicine and commerce have traditionally been mutually exclusive endeavors, but as medical practices consolidate and look more and more like regular businesses, patient retention becomes a growing factor.
The era o...
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5. Mystery Shopping Providers Help Training Companies Verify Results
October 06, 2013
Training Companies hire mystery shopping providers to measure a single metric - "Are people doing what they've been trained to do?" While verification may seem like a simple enough task to accomplish, there are many variables that can make it a complicated ordeal. For example: who is measuring succe...
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6. Mystery Shoppers Put Customer Service to the Test
September 17, 2013
Mystery shoppers can be the eyes and ears of a business. They can go inside any type of business and discover the inside scoop--what is really going on inside?
Once inside mystery shoppers begin their evaluations, which usually include assessing and analyzing the cleanliness of the facility, ...
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7. A Brand Audit Is Key
September 08, 2013
A brand audit may sound a bit intense: an unbiased assessment of how your company's branding is viewed by everyone. Many high-level corporate executives have never stopped to fully think through their brand image, and therefore find the idea of a brand audit to be extremely intimidating. Many types ...
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8. Mobile Surveys: What Are Customers Really Thinking?
September 07, 2013
Mobile surveys are an excellent way to find out what customers are thinking in near real time.
Text/SMS customer satisfaction technology, also known as mobile surveys, allows businesses to find out what their customers are thinking immediately after they have left the store, gaining insight ...
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9. Mystery Shopping For Airlines: Get Them Soaring
September 04, 2013
Mystery shopping is essential for any business. It can give company owners and managers the inside scoop regarding their customer service, brand image and reputation, marketing and advertising collateral and positioning, or internal operations and protocol.
Companies will turn to mystery sho...
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10. Brand Audit: Staying Trustworthy
September 03, 2013
A brand audit is a necessary means by which a company can come to see how their brand is positioned in the community or across the nation, and ascertain if their strategies and dollars are being used according to their plans.
Some companies may be in need of a brand audit more than others, or...
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Author: Kimberly Nasief
