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| Articles by Wayne Parker |
41. Copywriting Tips - Going Beyond The Product
July 10, 2013
Tunnel vision is a terrible thing. And we all suffer from it. I'm just as guilty of it. I have to constantly force myself to think outside of the box. When I do, I get decent results. When I don't, well, not so great. This is especially true when writing copy for your product...or anybody's product ...
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42. Copywriting Tips - Are Your Fascination Boxes A Fiasco
July 09, 2013
I was looking at a sales page the other day and just happened to get down to the fascination box with a testimonial. There was no photo, no headline, no lead-in to it and the testimonial itself wasn't even signed. I couldn't help but wonder if the person who wrote this was writing a serious sales le...
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43. Ghost Writings
July 04, 2013
The internet has unleashed creativity in all manner of people, who without the internet would have never given thought to putting pen to paper. How is this so? The internet net is an international market place, rather than a local market place. Thus goods and services transcend boundaries, and what...
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44. Copywriting Tips - 3 Ways To Overcome Objections
July 03, 2013
Overcoming objections to buying the product is one of the toughest things that a copywriter faces. Prospects will come up with all sorts of reasons why they can't buy the product that your salescopy is promoting. So you have to be able to overcome their objections with your sales copy. If you can do...
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45. How To Be A Freelance Writer - 5 Lessons Worth Learning Today
July 02, 2013
Working from home is a common dream for many people, and freelance writing is one way the motivated entrepreneur can turn that dream into reality. But I'll be the first to tell you it's not easy. I've been a freelance writer for more than five years now, and while I've reached a certain level of st...
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46. Creating Ringing Online Headlines
July 01, 2013
A ringing phone may startle if unexpected and is irritating when unwanted. However if you expect to receive a call, your ring tone is the most anticipated for noise. It is most gratifying when it rings and you finally get to hear from the person you were expecting. Similarly you can create online h...
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47. Copywriting Tips - 7 Swipe File Ideas To Speed Your Way To Online Success
June 30, 2013
Back in the slow old days, putting together a great copywriting swipe file was a major commitment that took months, if not years. That's before the internet, when sales letters only went out in hard copy, with envelopes and stamps. And we had to figure out the complicated systems of getting on maili...
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48. Copywriting Must Sell The Benefits
June 30, 2013
To inform your customers of what you can offer them, you want to communicate your intentions/goods/services etc. to them. The way to accomplish that is through emotional response writing. Emotional response writing is an e-mail, newsletter or sales letter written to persuade the reader to place an ...
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49. What To Look For In A Professional Writing Service
June 25, 2013
When you are seeking to hire a professional writing service, you should make sure that you have a set of standards that you use to find the best one. When you are marketing online, you will need high- quality articles that can promote your business and bring in the most visitors to your site. It is ...
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50. Seven Things You Shouldn't Say On A Business Website
June 06, 2013
Remember when comedian George Carlin so famously reeled off the seven words you can't say on television? He called them "the heavy seven", the nasty words "that will infect your soul, curve your spine and keep the country from winning the war." Well, since countries are again at war and souls are j...
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At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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Author: Wayne Parker
