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Author: Susan Friesen
Company: eVision Media
Region: British Columbia Canada
Website: evisionmedia.ca
Author Comment / Biography:
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.
With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.
Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.
Visit www.BrandIdentitySteps.com and download your FREE guide: "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients".
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| Articles by Susan Friesen |
101. How to Pivot Your Small Business Strategy During the COVID-19 Crisis
March 26, 2020
Easy Ways to Create a Coronavirus Crisis Management Plan
As small business owners, we’re prepared for a lot of things, whether it’s a seasonal shift in sales or an unexpected employee absence we have to step in and cover.
But we’ve never seen anything like the COVID-19 pandemic, lea...
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102. Should You Stop Marketing During COVID-19?
March 20, 2020
The Impact of Coronavirus on Small Business
As a human, I'm sure you've been affected by COVID-19 (also known as novel coronavirus) in some way.
Whether that means worrying about elderly parents, changing travel plans or stocking up on essentials to work from home for the foreseeabl...
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103. The Difference Between a Business Coach, a Mentor & a Consultant
March 12, 2020
Find Your Perfect Fit for Professional Development
Whether you want to expand your small business to another country, kick start your career as an entrepreneur or hone your marketing skills, you may be looking for some outside support. If you look at top business achievers, you will find ...
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104. Is it Time for a Website Makeover?
February 27, 2020
8 Critical Reasons to Update Your Website
I’m sure you’ve been on the hunt for a specific product or service and have come across a website that looked old and stale.
What did you feel in your gut when you landed on it? What was your first impression?? I’m guessing it wasn't good, ...
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105. Get More Website Leads & Grow Your Sales
February 13, 2020
9 Easy Ways to Increase Online Conversions
So you’ve built a great website with professionally designed graphics, user-friendly navigation and compelling content. But instead of the steady stream of traffic and purchases you were expecting, you’re not even getting a trickle.
So what...
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106. How to Set Social Media Goals in 2020
February 04, 2020
Create the Most Effective Social Media Marketing Plan
There’s a vast sea of social media information out there. Experts are everywhere and there are just so many opinions on best practices and tactics.
Not only that, but the platforms themselves are constantly changing, whether it’s...
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107. Your 2020 Guide on How to Get the Most Out of Video Marketing
January 16, 2020
Video Content Marketing Trends & Tips
In the past few years we’ve seen a massive increase in video content popping up online, and there’s no sign of it slowing down.
From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want to truly en...
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108. 6 Ways to Increase Sales After the Holidays
January 02, 2020
Your Business Guide on Beating Post-Holiday Fatigue
It’s no surprise that people shop more doing the holiday season. A report by Adobe Analytics found that consumers spent $80.3 billion—and that was just online—from November 1 to December 6 in 2018.
If you were fortunate, your busine...
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109. Where Social Media is Headed in 2020
December 10, 2019
Social Media Trends to Watch
A social media marketing strategy is on the minds of many small business owners. And if it’s not on yours, it should be!
The major platforms like Facebook, Twitter, LinkedIn and Instagram battle for market shares by adjusting their business models to bal...
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110. The Entrepreneur’s Beginner’s Guide to Hashtags
November 26, 2019
How a Few Words Can Increase Social Media Engagement I’m sure you’ve noticed there’s no shortage of social media techniques and tips out there! But have you also noticed the majority of those tips focus on general info, like how to get more followers or likes, or how to post compe...
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