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| Articles by Susan Friesen |
11. How to Use Empathetic Marketing in Your Social Media Strategy
June 18, 2020
4 Ways to Increase Social Media Reach and Engagement If you’re like 44% of people worldwide, you’ve been spending more time on social media during the pandemic. Whether you’re catching up on the latest news on Twitter or chatting with family on Facebook, social media has allowed us to stay c...
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12. 5 Website Improvement Ideas for a New Economy
June 11, 2020
What Small Businesses Should Focus on Now to Improve Their Website Content
Over the past few months, we’ve all been focused on getting through the pandemic healthy and safe. If you’re a small business owner, you’ve also been trying to survive and thrive—whether that’s creating or updating an...
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13. The Importance of Empathy-Based Marketing
May 28, 2020
3 Ways to Use Empathetic Content Marketing When I say the word “empathy,” what do you associate it with? Kindness to a family member going through a hard time? Supporting your partner when they’ve had a bad day? Or, does a business-related example come to mind? I’m going to...
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14. How to Evolve Your Business Model as Times Change
May 21, 2020
Are You Prepared to Meet New Customer Needs?
We’ve been forging our way through uncertainty for a few months now, and I have to say: small business owners are resilient.
In a time of stress and sadness we pivoted, we adapted, and I hope everyone, their families and their small busin...
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15. Brand Marketing During Coronavirus: What You Need to Know
May 14, 2020
How to Position Your Brand Messaging During COVID-19 When I say the word “brand,” what comes to mind? A corporate giant like Amazon, or the colours of a company’s logo? Actually, brands are much more than just a visual representation, tagline, jingle or website; and it’s not just so...
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16. How to Build a Crisis Response Landing Page
May 12, 2020
The Importance of Updating Your Website for COVID-19 Whether you’re hosting a webinar, giving away a special report, selling a program, or presenting a video series, a landing page inspires your visitors to participate in some way. Creating a crisis response landing page is a bit dif...
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17. Your Guide to Paid Marketing During COVID-19
April 30, 2020
Useful Paid Advertising Campaign Strategies
If you’re wondering how COVID-19 is affecting paid advertising campaign strategies, you’re not alone! And the answer is: both negatively and positively.
On the one hand, people are home more, and doing virtually everything online. But many...
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18. 3 eCommerce Challenges & Solutions for Tough Times
April 23, 2020
How to Start Selling Online More Effectively
To call these “tough times” may be a bit of an understatement to you, or perhaps you’ve pivoted your marketing strategy nicely and aren’t negatively affected by the COVID-19 crisis.
There’s no arguing this pandemic has led to increased in...
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19. 17 Strategic Business Pivots to Make in the Time of COVID-19
April 16, 2020
Your Coronavirus Essentials Checklist
Just like that we woke up in a different world! The coronavirus epidemic has completely changed our lives and transformed the way we do business. For many, this can be an incredibly frightening time to be a business owner.
You worry about the he...
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20. 4 Marketing Strategies for the COVID-19 Crisis
April 09, 2020
How to Market During the Pandemic
From connecting in our relationships to running our small businesses, COVID-19 has transformed the way we live, work and socialize. I do feel fortunate that my family and I are healthy and safe, and I’m trying to find the positive opportunities in all of thi...
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
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STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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MICHAEL BRESCIANI
Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more
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TIM FAY
I am not a writer nor am I trying to become a writer. I am an average person with average intelligen...more
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DAMIAN POWELL
Demonstrated exceptional leadership in the government and private sector at an executive level. Skil...more
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SUSAN FRIESEN
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
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MICHAEL MIFSUD
Michael Mifsud was a House of Commons Commonwealth correspondent at the age of 16. He published Brit...more
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Author: Susan Friesen
