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| Articles by Susan Friesen |
11. Things to Consider When Refreshing Your Brand Identity
October 27, 2022
Building a brand is anything but easy.
There’s a long list of things to consider, and it can be very overwhelming.
Among many other things, you’ve got to figure out the design of your logo, define your brand identity, and pinpoint your target market.
But if you don’t have a b...
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12. How to Choose a Developer for Your Small Business Website
October 14, 2022
I get asked to do website estimates a lot, and sometimes, it’s downright heartbreaking to hear from people who are struggling with how to choose a developer for their website.
Whether they’re aspiring entrepreneurs or small business owners, I get contacted all the time by people who feel the...
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13. 10 Tips to Help You Get Back to Business This Fall
September 01, 2022
As the days continue to get shorter and summer comes to an end, there’s no better time than now to do some much-needed planning and ensure you can get back to business this fall with renewed confidence.
For many businesses, the summer months tend to be much slower, and this makes it easier t...
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14. What Does SEO Do for a Website?
August 18, 2022
If you’re a business owner, you’ve probably got a website.
And for those of you who do have a website, chances are you’ve at least heard of the term search engine optimization, otherwise known as SEO.
Even if you’re completely inept when it comes to technology, and don’t know the fir...
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15. These Two Methods Can Help You Get More Traffic to Your Website
August 04, 2022
In today’s world, virtually every industry is oversaturated with competitors, and some of them are bound to fade into the background.
That being said, if you don’t know how to get more traffic to your website, it can be practically impossible to stand out from that crowd and convince potenti...
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16. How to Convey a Complex Brand Position in the Healthcare Industry
July 21, 2022
There’s nothing I love more than helping clients to develop their brands and build their businesses.
Of course, I enjoy working with established brands, too, but there’s something special about working on a brand from its inception.
It’s one thing to work with a well-known brand to i...
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17. 3 Ways to Help Your Business Become a Trusted Brand
July 07, 2022
3 Ways to Help Your Business Become a Trusted Brand When it comes to generating leads and making sales, one of the most important elements is the ability to build trust and rapport with potential customers.
This is tough enough at a brick-and-mortar store, but when you’re selling your produ...
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18. Why Brand Consistency (or Lack Thereof) Can Make or Break the Success of Your Business
June 24, 2022
When you’ve been helping business owners to build their brands for as long as I have, you learn a thing or two about brand consistency, and why it’s so important.
But what is a brand anyway?
The term gets thrown around a lot, but in my experience, a lot of people (business owners inc...
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19. Want More Leads and Sales? Stop Making This Common Website Mistake
June 09, 2022
New entrepreneurs have wonderfully enthusiastic energy about them; it’s an exhilarating time for sure. They’re ecstatic that their vision is coming to fruition, and thrilled to showcase the website they created.
Naturally, they want to tell the world about what they do and have big hopes and...
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20. How to Increase Website Traffic & Attract Qualified Visitors
May 26, 2022
What is the True Purpose of a Business Website?
Like it or not, if you own a business, you’ve got to have a properly done website.
Most business owners understand this, but unfortunately, there are far too many of them who think they can just haphazardly slap something together and t...
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Author: Susan Friesen
