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| Articles by Susan Friesen |
11. Playing the Dangerous Comparison Game on Social Media - Tales from the Online Marketing Crypt #10
January 28, 2021
Tales from the Online Marketing Crypt #10
The Truth Behind the Social Media Gurus They Don’t Want You to Know
I’m sure we’ve all done it. Compared ourselves to the seemingly successful people that showcase their achievements on social media. But…it sure can be a dangerous slippery s...
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12. Tales from the Online Marketing Crypt #9 Why Cheap Websites Are More Expensive Than You Think
January 14, 2021
Tales from the Online Marketing Crypt – Vol. 9
Your Website May Be Under-Performing Because It’s Underpaid
During one of my usual jaunts on Facebook, I came across a post where someone was making the argument to invest properly in a website, and they listed all the reasons to do so. ...
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13. How We Rebranded, Redesigned & Redefined a Small Business
January 07, 2021
A Case Study on Innovative Sleep Solutions, Surrey, BC
The team at eVision Media loves helping small business owners rebrand—from bringing website redesign ideas to life to increasing engagement on social media.
It’s not only because we’re passionate about the work, but also becau...
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14. How to Have More Inclusive Brand Marketing—Authentically
December 17, 2020
Add Diversity to Your Brand with Integrity & Honesty
In recent years we’ve been hearing more and more about diversity and inclusion (D&I) in the workplace. The words “diversity” and “inclusion,” are similar, but they don’t have the exact same meaning.
The well-known diversity advoca...
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15. Tales from the Online Marketing Crypt #8 - The Inconvenient Side Effect of the Shop Local Movement
December 10, 2020
What Local B2C Businesses Need to Focus on to Stay Open
Since COVID-19 barged in on our lives, there’s been a lot of rallying on social media about the #ShopLocal movement. I’ve been on that cheerleading team too—what about you?
But when push comes to shove, are you REALLY shopping ...
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16. Your Guide to SEO Trends for 2021
December 03, 2020
3 of the Latest SEO Tips to Grow Your Website Traffic The end of each year is a time for reflection, both personally and professionally. One of the things I start to see in my email inbox and online are expert predictions on 2021 trends around everything from social media marketing t...
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17. How to Have Clients Who Are Your Ardent Champions
November 26, 2020
Tales from the Online Marketing Crypt – Vol. 7
Showing Gratitude to The Uncle Toms of the Marketing World
I’m certain every family has at least one of them in them. The rebel. The black sheep, the wild one. We have Uncle Tom.
Mind you, he didn’t hold a candle to the Uncle Bu...
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18. How to Add Festive Flair to Your Website for the Holidays
November 19, 2020
8 Simple Seasonal Website Branding Tips
Are you decking out your home with holly, stringing lights on your porch and setting up Santa in your front yard? For many people, it’s time to start celebrating the most wonderful time of the year. While you’re doing that, don’t forge...
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19. Empathetic Marketing Lessons Learned from my Scythe-Wielding Days
November 12, 2020
Tales from the Online Marketing Crypt - Vol. 6 How to Set Yourself Apart as a Business Leader in Today’s Economy My Dad was, and still is, a practical man. Growing up, he would often give me odd jobs to do on the farm that seemed quite unrealistic to achieve—at least to my 10-year-ol...
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20. 3 Easy Steps to Embrace Your Holiday Brand Voice during COVID-19
November 05, 2020
How to Differentiate Your Seasonal Marketing Campaign in 2020
When it comes to defining your brand it’s easy to get caught up in the visuals: the logo, the font size of the text, the imagery you want to represent your business…
But defining how you’re going to speak to your custome...
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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TIM FAY
I am not a writer nor am I trying to become a writer. I am an average person with average intelligen...more
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PAUL RICE
hello everyone l been on the net since 2000 and enjoy my work l work as an affiliate and also have w...more
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HELEN STEPHENS
I love to research products and write reviews only high-quality useful products. ...more
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JAVIER VBOIX
For the time being just a newbie in the Insurance Industry but a quick learner, soon-to-be expert Ja...more
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XTAGE XIXTEEN
My name is Kingsley Chihozie. Am from the western part of Africa, Nigerian. Am a graduate of Abia St...more
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ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
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Author: Susan Friesen
