|
|
 |
|
 |
 |
|
Author: Matt Ambrose
Company: The Copywriter's Crucible
Website: copywriterscrucible.com
Author Comment / Biography:
Whether it was writing short stories at school or emails when away from home, writing has always been my ideal mode of communication because I can shape my sentences to reflect whatever I want to say. It did, however, take a few years to realize I wanted had to be writing for a living. After leaving university, clutching an English degree, I made the customary leap into the corporate world. I then spent a number of years climbing the corporate ladder without stopping to think whether it was a ladder I really wanted to be on. Eventually, I reached a point where I could continue feeling like a cog in the machine or take the risk of a clean break. So, after sitting through yet another soul draining interview, I went home and started researching my options. After discovering copywriters get paid to write for a living the rest, as they say, is history. I’ve now been working full time as a freelance copywriter for over 4 years. In that time I’ve learned about all manner of topics and written for all sorts of companies – it’s the variety that makes copywriting so interesting. Why are you called The Copywriter’s Crucible?
When I first started freelance copywriting I called myself The Write Words. It was simple and does what it says on the tin. But after researching how to increase traffic to my website I discovered how effective blogs can be. So I started a blog called The Copywriter’s Crucible – a melting pot of copywriting news, tips and insight. After a couple of months my blog started to attract comments and links, and even started ranking in the first page of Google for my keywords. Only problem was people would land on my blog instead of my business’ home page. So, rather than confuse visitors with a website with a split personality, I decided to rebrand myself as The Copywriter’s Crucible. The name has stuck ever since.
|
| Displaying 11 to 18 of 18 articles |
< Back |
|
Pages:
1
2
|
| Articles by Matt Ambrose |
11. How to appeal to different personality types with your copywriting
July 25, 2011
Whether it’s your milkman or lawyer, do you ever find yourself talking to different types of people in different ways? Do you use different words? Different types of expression? Or find yourself behaving in a different way altogether?
Well, it’s just human nature to sometimes mould...
|
|
|
12. Behavioural Economics - ‘Irrational' Buying Triggers You Can Use to Boost Sales
July 11, 2011
Why do people buy specific products and brands?
Is it after a calm, objective assessment that they’re the best option available? Or does commonsense go out the window when we’re spending money?
Well, copywriters and adver...
|
|
|
13. Tips on Writing Email Subject Lines
April 06, 2011
Despite all the hype over Facebook and Twitter, email continues to be the warhorse of internet marketing. It can be used to build trust, create rapport and sell more of your products. That is, of course, as long as people read your emails.
When writing emails, a |
|
14. How complex copywriting can give your product the WOW factor
March 09, 2011
Making products sound special is always a challenge for copywriters. Often you have to try and differentiate your product from those that tick all the same boxes, deliver the same features and, sometimes, at a lower price. So how can you make you...
|
|
|
15. How to make your copywriting more conversational
February 04, 2011
Conversational writing is an informal style that mirrors the way you talk. It’s a popular way of writing on the web because it’s easier for readers to connect with (than, say, the writing you’d find in an essay or textbook) and makes them feel comfortable.
Conversational |
|
16. 10 Punchy Copywriting Tips
January 25, 2011
People have the concentration spans of goldfish on the internet. So to keep them interested, the copywriting on your website needs to be light, easy to read and captivating. Here are 10 tips for cop...
|
|
|
17. Headline writing tips for sales letters and adverts
December 31, 2010
What do you think is the most important element of a sales letter or an advert? Is it the body copy? The pictures? Or the call to action at the end?
Well, as you might have already guessed, the most important element is (drum roll, please) the headline.
The fact is that if your hea...
|
|
|
18. 10 Tips for Writing Clearly and Concisely
December 10, 2010
There are a lot of badly written websites out there. Copywriting is often the last box to be ticked when websites are designed, which means the copy can be rush or not given enough care.
But having clear, concise copy on your website ca...
|
|
|
|
|
|
>
|
|
|
|
|
| Author Login |
|
|
 |
Advertiser Login
ADVERTISE HERE NOW!
Limited Time $60 Offer!
90 Days-1.5 Million Views
|
|
TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
|
|
|
|
|
LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
|
|
|
|
|
ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
|
|
|
|
|
GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
|
|
|
|
|
SUSAN FRIESEN
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
|
|
|
|
|
STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
|
|
|
|
|
SHALINI MITTAL
A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more
|
|
|
|
|
ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
|
|
|
|
|
JAMES KENNY
James is a Research Enthusiast that focuses on the understanding of how things work and can be impro...more
|
|
|
|
