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Author: Susan Friesen
Company: eVision Media
Region: British Columbia Canada
Website: evisionmedia.ca
Author Comment / Biography:
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.
With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.
Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.
Visit www.BrandIdentitySteps.com and download your FREE guide: "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients".
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| Articles by Susan Friesen |
111. Your 3-Step Guide to Increase Sales with Seasonal Marketing
October 16, 2019
When holidays like Thanksgiving and Christmas roll around, you may be thinking more about what to serve guests for dinner, or how to decorate your home—not how to increase sales with seasonal marketing. (That is, unless you sell Christmas ornaments or turkeys, then I’m sure it’s top of mind.) ...
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112. How to Use ‘Voice of Customer' Tools for Your Business
October 02, 2019
Listen to Your Audience to Meet Consumer Expectations
Do you truly understand your customers? I’m not talking about creating personas, doing keyword research and looking at your demographics (although that’s important too)!
I’m referring to listening to what your audience actually...
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113. How to Stay One Step Ahead of Changing Customer Behaviours
September 16, 2019
5 Ways to Align Your Business Practices to Manage Consumer Behaviour
In today’s digital world, where people want instant gratification, it can sometimes feel like keeping customers happy is a moving target.
Shifts in customer behavior, demographics and preferences can change so fast...
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114. The Importance of Brand Messaging for a Successful Website Redesign
September 05, 2019
I’m sure you’ve landed on someone’s website and felt like something was just...wrong; or maybe you were suddenly turned off without even knowing why.
Chances are, you quickly clicked back to find a competitor’s website, where you felt more comfortable and secure.
Your visitors could...
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115. Selling on Social Media Without Driving People Away
August 13, 2019
5 Social Media Selling Tips & Warnings Social media is one of the best marketing tools out there: you can grow and reach a large audience with content and ads, and people who like and/or follow you are your fans, so they’re already your target group.
However, people can be resistant to ...
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116. How to Engage & Inspire with Interactive Content Marketing
August 06, 2019
Easy Ways to Stand Out from the Competition Using Interactive Content Marketing
I’m sure you’ve heard the old adage “Content is king.” While that’s certainly true, it’s not enough anymore to simply write a text-rich blog post and expect engagement to happen.
According to a study by M...
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117. Competitive Positioning for Nonprofits
August 02, 2019
It’s an important question every organization must ask themselves: what sets you apart from the competition? Notice I said “organization.” Don’t think that just because you’re part of a nonprofit that you don’t need to put time and effort into branding! Nonprofits need to be aware of the ...
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118. How to Calculate Twitter ROI
July 10, 2019
Get to Know Your Social Media Metrics
It doesn’t matter which social media platforms you’re using to promote your business?—if you’re not measuring your results, you’re wasting your time!
You need to be tracking things like which posts perform better than others, and which types of ...
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119. How to Marie Kondo Your Website
July 10, 2019
9 Website Redesign & Refresh Tips
You’ve probably heard of Marie Kondo by now: she sparked a whole movement of decluttering, and has a Netflix show called “Tidying Up With Marie Kondo.”
Also known as the KonMari method, her focus is on organizing your home by getting rid of items t...
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120. Your 2019 Guide on How to Use Video in Email Marketing
June 12, 2019
It’s not news that video is at the forefront of marketing these days.
From creating videos for your website to hosting Facebook Live sessions, this marketing tool has transformed from a nice-to-have to a must-have if you want to effectively engage with your audience and build a loyal foll...
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