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| Articles by Belinda Summers |
161. The Soft Skills Needed In Lead Generation
October 04, 2012
Lead generation is tough work, that is a given. And if you do not have the skills to arrange a meeting with prospects, you might as well leave it to those who can. That is why outsourced appointment setting has become a very pop...
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162. Improving Prospect Engagement In Telemarketing
October 04, 2012
When you are conducting a lead generation and appointment setting campaign, one of the most important points to smooth over is engagement with your prospects. Building rapport is very important if we want to get more B2B leads coming our way. There is also the choice of medium to use in reachin...
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163. B2B Leads Marketing and Finance Is Where Bosses Are Weak At
October 02, 2012
When we think of business leaders or owners, we often think of them as the cream of the crop, capable of doing things that we mere rank and file people can never do. But that is a mistaken assumption. According to a business study, there are areas that our bosses are not particularly good at. A...
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164. What To Do When Outsourcing Your Lead Generation Campaign
October 01, 2012
Businesses these days all agree that proper lead generation campaign play a key role in keeping your business afloat. After all, generating sales leads is a natural necessity, since this provides you with a steady flow of clients for your business. But for something as basic as this, a lot of b...
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165. The Power Of Inbound Lead Generation
October 01, 2012
With the advancement of the internet and other models of communication, it has become even more important to consider what marketing tactic to use in order to maximize your lead generation and appointment setting campaign. Now that outbound (the alternate term is the infamous ‘disruptive’) mark...
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166. What Are Good Appointment Setters?
September 30, 2012
In any business lead generation and appointment setting work, it is important to have people who have the skills and the capacity in terms of generating sales leads. Regardless of the communication tools used, be it email or tel...
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167. What Are The Reasons Why Employees Leave You?
September 29, 2012
Companies who uses telemarketing as their medium in setting appointments consider employee turnover and loyalty as a major burden. It is a fact that employees, especially the good ones, leaving the company, can remarkably cause negative effect in producing good leads. Allow me to say that consisten...
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168. Know What Your Prospects Think During Lead Generation
September 27, 2012
A lead generation and appointment setting campaign will only be successful if you know what exactly you should be saying to your business prospects. This makes all the difference when you are intent on generating qualified B2B leads...
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169. Can A Good Marketing Strategy Help In Lead Generation?
September 25, 2012
As for the above question, the answer is a resounding yes. To start with, you cannot start generating qualified sales leads if you do not have a concrete plan in generating them. You need to understand the market first, study the trends, and identify prospects that will most likely do business ...
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170. Five Ways To Misread Your Customers And Sales Leads
September 24, 2012
You may be having a good business running. Sales are high, customers keep returning, and your ratings are high. You now think it is time for you to introduce a new product or service. You then conduct a lead generation campaign to g...
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TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
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ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
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A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more
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I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
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Author: Belinda Summers
