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| Articles by Susan Friesen |
21. The Power of Content Marketing Storytelling
April 11, 2019
3 Easy Ways to Increase Your Social Media Engagement
Once upon a time your social media marketing strategy was probably largely focused on sharing links to third-party content with your audience. Well, those days are over, and if you want to stand out in the crowded and noisy online environm...
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22. Personal Branding Tips to Boost Business Success
April 03, 2019
Never Forget: You’re the Face of Your Business
If I asked you what you could do to be more successful as an entrepreneur or small business owner, you would probably list off things like advertise or network more, improve your website or marketing materials and close more sales, right? Woul...
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23. The Serious Job of Protecting Client Information
March 28, 2019
6 Important Small Business Cyber Security Tips Chances are, you think twice before entering your credit card information online to buy something, watch out for malicious links in emails and keep your PC updated against viruses, spyware and hackers. However, how much thought do you ...
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24. The Right Reasons for Rebranding Your Business Logo
March 17, 2019
Thinking About Changing Your Marketing Graphics?
Over time, your business will grow and evolve. You may offer new services or products, enter different markets or target another demographic. If this happens, you might need to consider changing your marketing graphics.
However, y...
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25. 3 Tips for Social Media Storytelling
March 14, 2019
How to Build Better Engagement for Your Business
Stories predate television, the internet and social media, but they’re a big part of the modern marketing landscape. Social media is—or should be—a big part of your marketing strategy, no matter what line of business you’re in.
Social...
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26. It's Time to Get Serious About Voice Search Optimization
March 07, 2019
How to Create an Effective SEO Strategy for Your Business Website
Last week I talked about what voice search technology means for your business. It’s such an important topic that I decided to write a second part related to SEO this week.
From Google Assistant to Siri, people are sp...
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27. Does Your Business Need a Website Maintenance Plan?
February 28, 2019
What Can Happen if You Neglect Your Newly-Built Site
So, your new site is complete – congratulations! There are a lot of moving parts to a build, from coding to design to content.
However, if you want to attract and retain customers, you can’t have a “set it and forget it” mental...
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28. How to Optimize Your Website for Voice Search
February 18, 2019
Voice Search Trends: Is Your Business Ready?
When Google launched the Voice Search app for the iPhone in 2008, it was far from perfect. Over the years, speak-activated technology has become much more accurate and human-like.
Stats show that Google’s English recognition accuracy rate ...
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29. Should Your Small Business Use eCommerce Chatbots?
February 07, 2019
The Pros and Cons of Conversational Commerce
Conversation is a core part of the buying process, whether you’re asking the wine clerk what red she recommends or messaging a store owner on Facebook to see if they sell gift cards.
I’m sure you’ve visited a website and had a chat box po...
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30. Balancing Customer Service with Cost-Savings Technology
January 31, 2019
Typical Challenges Consumers Face and the Necessity of Small Businesses Taking Notice
It's happened to all of us at some point. A problem with our order or a service interruption arises, and we need help from a local company.
We dial the support number only to be met with a recorded...
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
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SUSAN FRIESEN
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
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LANCE CHAPMAN
An experienced, resourceful and highly motivated IT professional, with a proven record of success in...more
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MICHAEL BRESCIANI
Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more
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TIM FAY
I am not a writer nor am I trying to become a writer. I am an average person with average intelligen...more
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KIRAN KAUR
Kiranpreet (Kiran) Kaur, D.D.S., who received her Doctor of Dental Surgery degree from the prestigio...more
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STEVE BURGESS
Steve Burgess is a freelance technology writer, a practicing computer forensics specialist as the pr...more
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Author: Susan Friesen
