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| Articles by Susan Friesen |
21. 5 Service-Based Businesses That Really Benefit from Local SEO
June 05, 2018
Does your service-based business serve a specific local-based geographic area? If so, your success depends greatly on attracting local traffic.
Local SEO can be a great way to reach customers. While virtually any business can benefit from SEO, keep reading to discover five fields where this...
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22. Avoiding Disaster: Make Website and Business Asset Backups Mandatory
May 31, 2018
Do you have a backup of all your website and business data?
A sudden attack on your web hosting or an employee error can cause havoc without warning.
The same goes for any information about your business stored on your computer. If your computer suddenly got infected with a virus and...
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23. Maximizing Your Marketing with Data Mining & Retargeting
May 22, 2018
3 Steps to Not Fearing These Marketing Techniques; Embrace Them Instead
From increasing conversions to enhancing the customer experience, all types of companies use data mining and retargeting.
They’re very effective marketing techniques, but many consumers view them as creepy rathe...
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24. In-Depth: Facebook Data Privacy & Social Media Data Mining
May 17, 2018
What Businesses and Consumers Should Know for Their Protection (and Gain)
Facebook’s ability to see your personal data has been a big deal in the news ever since Cambridge Analytica was singled out as abusing this data for coordinated political advertising.
As a result of the investi...
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25. 10 Steps to Preparing Your Business for the GDPR (General Data Protection Regulation)
May 10, 2018
Even if Your Business is Not Located in the EU
The General Data Protection Regulation is a new set of rules amended to the current Data Projection Act that will soon be mandated for those businesses dealing with European consumers.
On May 25, 2018 the regulation insists on safegua...
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26. 12 Ways to Keep Your Data & Identity Safe Online
May 03, 2018
How to Boost Your Digital Security for Peace of Mind
From the recent Facebook data breach to compromised customer data at huge companies like FedEx and Delta, personal security is more relevant than ever.
In fact, it might even seem that our data is under attack!
While you ...
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27. Smart Calls-to-Action for Every Buying Stage to Maximize Conversions
April 24, 2018
Have you ever wondered why some websites convert better than others?
You can have the best copywriting in the world but if you don't have effective calls-to-action on each page, you won't get the sale.
So what’s the best way to get prospects to take action?
In a previous ...
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28. How Cross-Selling Can Help Your Business
April 19, 2018
4 Best Cross-selling eCommerce Practices to Boost Check-Out Sales
Your business likely has more than one offering and your clients might be interested in more than just one product or service.
When you defined your ideal clients you likely identified who they are and what they want ...
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29. 7 Top Tips to Build Trust Faster with Prospects
April 12, 2018
Have you ever dealt with an overhyped salesperson that made you feel like they were a car salesman? I know I have.
They make you feel like the biggest thing they care about is not helping you, but about making their sales commission.
Our biggest goal as business owners who hav...
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30. 5 Tools to Help Boost Your Small Business Sales
April 05, 2018
In order to keep your efficiency up and allow yourself to focus on the tasks most important to your small business, you need to know what the best tools that are available.
One way to do this is by using a number of online tools that have been built for the sole purpose of supercharging you...
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STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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SUSAN FRIESEN
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
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JAVIER VBOIX
For the time being just a newbie in the Insurance Industry but a quick learner, soon-to-be expert Ja...more
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SANDY FISCHEL
Sandy Fischel is the marketing director at And Above All YOGA, a wholly owned division of The Fische...more
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MICHAEL BRESCIANI
Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more
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CHRISTOPHER EVANS
Christopher is based in the U.K. and is the author and founder of Critical Eye. ...more
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MICHAEL MIFSUD
Michael Mifsud was a House of Commons Commonwealth correspondent at the age of 16. He published Brit...more
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Author: Susan Friesen
