Conversation is a core part of the buying process, whether you’re asking the wine clerk what red she recommends or messaging a store owner on Facebook to see if they sell gift cards.

I’m sure you’ve visited a website and had a chat box po...

It's happened to all of us at some point. A problem with our order or a service interruption arises, and we need help from a local company.

We dial the support number only to be met with a recorded...

Whether you write about your financial services or your travel destinations, you want current and potential clients or followers to find your website, get all the info they need and choose you over your competitors.

Regardless of...

Lead generation is a critical component of many different businesses. Take an insurance agency for example, whether you’re providing car, life, home, life, health or business insurance, you need to understand how to consistently get more c...

“I don’t want to annoy people.”

That’s one of many excuses I hear from clients when I ask them about sending out consistent email newsletters to their followers.

Are you guilty of thinking this way too? W...

It can be a challenge for people working in interior design to gain recognition with customers seeking their specific services. Why?

Traditional marketing methods such as radio or print ads aren’t usually as effective as they are for people offering more widely-needed services or ...

One thing the internet is infamous for is being a source of advice for our health and well-being.

It doesn’t matter where we turn there is someone with a website telling us what to do to lose weight, slow down ageing or tr...

It seems like SEO gets most of the attention when it comes to marketing, but we can’t forget about SEM! Now… what is SEM?

First, let’s go over the basics: SEO stands for search engine optimization. It’s a non-paid effort that centres...

You may already be aware of the value that LinkedIn brings to your small business social media efforts, especially in a B2B space.

For several years, another benefit to using this social media channel was the ability to create yo...

We’ve mentioned the importance of interacting with your followers in previous blog posts. We’ll say it again: there has to be more to your social media strategy than simply posting content.

Unfortunately, many b...