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Articles by Susan Friesen |
21. The Key To Smart Branding
August 19, 2021
I know that for some new entrepreneurs, ‘branding’ can be a scary word. The ‘big guys’ spend millions on their branding efforts, so how can you possibly compete?
In a word – consistency. You compete with consistency in your branding.
I promise – a strong focused brand will attract th...
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22. How Do I Find My Google Ad?
August 06, 2021
Understanding Google ads and why you might not find yours where you expect to
I get it. You’ve invested money in Google ads (smart move!). And you see other people’s Google ads every time you browse the internet.
So how come you never see your own ad?
It’s a question we field...
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23. 9 Ways To Make Your Blog More Engaging
July 22, 2021
Simple Blogging Tips To Get You More Raving Fans
Knowing how to make your blog engaging is one of the most important elements of any smart digital marketing strategy.
I encourage all small business entrepreneurs to start blogging, because a blog can dramatically increase brand awaren...
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24. A Money-Sucking Blind Spot Most Entrepreneurs Have (And How to Avoid it)
July 15, 2021
Tales from the Online Marketing Crypt #21 4 Questions That Will Save You Time, Energy and Money On Your Website While I was pregnant with my son, I knew I wasn’t going to go back to my job after he was born. So, just like a typical entrepreneur, I immediately began to work on starting my own busin...
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25. Personal Branding Strategies for Women in Business
July 08, 2021
How a Personal Brand Plan Benefits Your Business Brand
You don’t get a second chance to make a first impression.
Truer words were never spoken, and they apply to both you and your business.
If you’re a store owner, for example, you know that if someone has a negative interact...
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26. Tales #20: 3 Hard Truths About Your Online Business Presence
July 01, 2021
Tales from the Online Marketing Crypt #20
Busting the Fairy Tales You Keep Being Told to Do
We’ve been living in a fairy tale this past week. Well, more like a nightmare with this scorching heat that has engulfed the Pacific Northwest with record-breaking temperatures!
When I...
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27. How We Showed One Vancouver MedSpa It IS Possible To Find a Great, Trustworthy Marketing Agency
June 24, 2021
Like we list on our website, our Canadian-based agency provides just about every service you could require for digital marketing: logo and graphic design, custom website design and development, SEO and SEM marketing, social media marketing, content writing, copywriting, newsletters, and strategy con...
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28. How a Family of Deer Created a Client for Life
June 17, 2021
Tales from the Online Marketing Crypt #19
7 Ways to Build Strong Customer Loyalty
Several years ago I was looking for a new place to live. One day I asked my mom and girlfriend to accompany me and my real estate agent here in Abbotsford, Rod Poole, as we went to look at options. ...
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29. How To E-A-T Your Way to the Content Google Likes
June 10, 2021
Follow These EAT Guidelines to Improve Your Website SEO You know what they say – you are what you eat.
Of course, when people say this, they’re usually discussing your diet, and how your food choices impact your health.
But what about the health of your website?
Turns out wh...
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30. How This One Thing Can Destroy a Client Relationship
June 03, 2021
Tales from the Online Marketing Crypt #18
Why being mindful of clients’ perspectives can keep them supporting your business
We all have them.
Days when everything pisses us off.
In fact, I doubt there’s a human being on this planet who hasn’t been in a bad mood every ...
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
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SHALINI MITTAL
A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
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NEVIO GARDASANIC
Hello, my name is Nevio Gardasanic. If you want to go beyond being just a perpetual beginner at thin...more
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SANJIB DAS
Sanjib Kumar Das is an Indian business enthusiast and entrepreneur who is motivated to help small an...more
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AKSHAY CHOPRA
Akshay Chopra is an experienced certified personal trainer and the founder of WERSTUID. An organizat...more
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TIM FAY
I am not a writer nor am I trying to become a writer. I am an average person with average intelligen...more
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