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| Articles by Susan Friesen |
21. How to Target Your Ideal Clients with Digital Newsletters
July 15, 2018
5 Ways to Create the Right Content for Your Audience This month we’re talking about digital newsletters as a highly effective marketing tool. Regardless of the size of your business, they’re an efficient way to reach current and potential clients and to easily measure the results of your e...
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22. 4 Top Email Marketing Services for Entrepreneurs
July 12, 2018
Your newsletters don’t have to be a chore. Writing about what you do should be an enjoyable experience and when it is, it will reflect in the content – which then leads to a better read for your users! One thing that can be frustrating is getting that content out there. For some busi...
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23. 4 Essential SEO Strategy Elements for Service-Based Businesses
June 14, 2018
Unique Elements Required for a Service-based Business to Rank Properly in the Search Engines.
While big multinational companies employ SEO strategies to gain clients and customers from all over the world, a small business who deals only with customers in its geographic region only wants l...
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24. 5 Service-Based Businesses That Really Benefit from Local SEO
June 05, 2018
Does your service-based business serve a specific local-based geographic area? If so, your success depends greatly on attracting local traffic.
Local SEO can be a great way to reach customers. While virtually any business can benefit from SEO, keep reading to discover five fields where this...
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25. Avoiding Disaster: Make Website and Business Asset Backups Mandatory
May 31, 2018
Do you have a backup of all your website and business data?
A sudden attack on your web hosting or an employee error can cause havoc without warning.
The same goes for any information about your business stored on your computer. If your computer suddenly got infected with a virus and...
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26. Maximizing Your Marketing with Data Mining & Retargeting
May 22, 2018
3 Steps to Not Fearing These Marketing Techniques; Embrace Them Instead
From increasing conversions to enhancing the customer experience, all types of companies use data mining and retargeting.
They’re very effective marketing techniques, but many consumers view them as creepy rathe...
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27. In-Depth: Facebook Data Privacy & Social Media Data Mining
May 17, 2018
What Businesses and Consumers Should Know for Their Protection (and Gain)
Facebook’s ability to see your personal data has been a big deal in the news ever since Cambridge Analytica was singled out as abusing this data for coordinated political advertising.
As a result of the investi...
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28. 10 Steps to Preparing Your Business for the GDPR (General Data Protection Regulation)
May 10, 2018
Even if Your Business is Not Located in the EU
The General Data Protection Regulation is a new set of rules amended to the current Data Projection Act that will soon be mandated for those businesses dealing with European consumers.
On May 25, 2018 the regulation insists on safegua...
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29. 12 Ways to Keep Your Data & Identity Safe Online
May 03, 2018
How to Boost Your Digital Security for Peace of Mind
From the recent Facebook data breach to compromised customer data at huge companies like FedEx and Delta, personal security is more relevant than ever.
In fact, it might even seem that our data is under attack!
While you ...
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30. Smart Calls-to-Action for Every Buying Stage to Maximize Conversions
April 24, 2018
Have you ever wondered why some websites convert better than others?
You can have the best copywriting in the world but if you don't have effective calls-to-action on each page, you won't get the sale.
So what’s the best way to get prospects to take action?
In a previous ...
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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SUSAN FRIESEN
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
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NANETTE VICTORIA
Nanette Victoria Spiritual Coach and Intuitive Guide (over 27 years experience) Spiritual Ministe...more
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MICHAEL BRESCIANI
Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more
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JAVIER VBOIX
For the time being just a newbie in the Insurance Industry but a quick learner, soon-to-be expert Ja...more
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SANDY FISCHEL
Sandy Fischel is the marketing director at And Above All YOGA, a wholly owned division of The Fische...more
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CHRISTOPHER EVANS
Christopher is based in the U.K. and is the author and founder of Critical Eye. ...more
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Author: Susan Friesen
