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| Articles by Susan Friesen |
21. How to Use Instagram to Build Your Business Brand
August 26, 2018
3 Ways to Start a Brand-Centric Social Media Strategy Instagram has quickly become a dominant force in social media and you’ll be surprised how effective it can be for your business. A brand-centric™ social media strategy is a great idea before starting any social promotion. You’ll n...
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22. How to Define Your Brand Identity with 5 Simple Questions
August 20, 2018
Why the wrong brand identity can mislead clients about your business and cost you valuable leads.
A business with the wrong brand identity is swimming against the current and creates issues for itself that can be avoided with the right branding.
But the right part is what is so comp...
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23. How to Define Your Brand Voice
August 15, 2018
3 Steps to Help You Create This Essential Part of Your Business Brand Identity
Creating your brand identity involves many different facets including the logo, taglines, website colours and brand voice.
Every brand has a voice. Your brand is unique, so your brand voice should be t...
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24. How to Differentiate Your Brand Personality & USP
August 03, 2018
Tips on Showcasing the Ideas and Values that Make Your Business Brand Unique
It’s very rare to be lucky enough to have a business in an industry that isn’t crowded with competition.
Whether you sell something or provide a service, you have competing companies and brands who want th...
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25. How to Find Your Business Niche
August 02, 2018
3 Ways to Help Better Position Your Business for Market Success
Finding your business niche is the first step of defining your brand. If you don’t understand how to position your business in the market place or know what you’re selling and why, then you won’t be able to effectively market...
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26. 4 Simple Steps to Improving Newsletter Click-Through Rates
July 24, 2018
How to Engage Your Target Audience for More Clicks
Newsletter marketing can be extremely effective and really grow your business, but it has to be done right.
Bloated copy or an incoherent message are easy ways to torpedo your own potential to have users click through from the email...
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27. How to Target Your Ideal Clients with Digital Newsletters
July 15, 2018
5 Ways to Create the Right Content for Your Audience This month we’re talking about digital newsletters as a highly effective marketing tool. Regardless of the size of your business, they’re an efficient way to reach current and potential clients and to easily measure the results of your e...
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28. 4 Top Email Marketing Services for Entrepreneurs
July 12, 2018
Your newsletters don’t have to be a chore. Writing about what you do should be an enjoyable experience and when it is, it will reflect in the content – which then leads to a better read for your users! One thing that can be frustrating is getting that content out there. For some busi...
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29. 4 Essential SEO Strategy Elements for Service-Based Businesses
June 14, 2018
Unique Elements Required for a Service-based Business to Rank Properly in the Search Engines.
While big multinational companies employ SEO strategies to gain clients and customers from all over the world, a small business who deals only with customers in its geographic region only wants l...
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30. 5 Service-Based Businesses That Really Benefit from Local SEO
June 05, 2018
Does your service-based business serve a specific local-based geographic area? If so, your success depends greatly on attracting local traffic.
Local SEO can be a great way to reach customers. While virtually any business can benefit from SEO, keep reading to discover five fields where this...
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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SUSAN FRIESEN
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
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MICHAEL BRESCIANI
Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more
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GITESH TRIVEDI
Working as Technical Lead in Dbametrix Solutions. Have an experience of 12+ years in Oracle domain. ...more
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NANETTE VICTORIA
Nanette Victoria Spiritual Coach and Intuitive Guide (over 27 years experience) Spiritual Ministe...more
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JAVIER VBOIX
For the time being just a newbie in the Insurance Industry but a quick learner, soon-to-be expert Ja...more
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SANDY FISCHEL
Sandy Fischel is the marketing director at And Above All YOGA, a wholly owned division of The Fische...more
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Author: Susan Friesen
