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| Articles by Ron Jacobsen |
21. How to Conduct Qualitative Marketing Research
January 18, 2013
There are many ways to do qualitative research, but before choosing the means to do a qualitative marketing research, there are some questions that can help determine which could be the most effective style to use.
As a company, what you want to know specifically can be the basis of what ans...
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22. Qualitative Research Meets Smartphone Technology
January 18, 2013
It is undeniable that the mobile industry has taken the data device industry by a storm. There isn’t an environment now where one can’t find a single mobile device and it is becoming more so with the proliferation of the smartphones. Smartphones specifically have begun to replace PCs in terms of int...
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23. Keeping the Fire Alive with Bulletin Board Studies
January 11, 2013
Do you remember your favorite subject in school? Do you remember why it was your favorite? Probably your answers would go from liking a subject or liking the teacher. In marketing research, it is common to form focus groups. These groups must meet at regular days and shall have different topics to...
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24. Mobile Ethnography in Action
January 10, 2013
Mobile Ethnography is a method in marketing research that allows mobile researchers to have and gain access to respondents in real-time.
Traditionally, the methods of marketing research involve interactions with respondents in person and most of the time it would seem too tasking, very time ...
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25. Ethics in Qualitative Marketing Research
January 09, 2013
Qualitative marketing research is a means used by companies to satisfy one common aim – more business. This method of sheds light on decisions stem from emotions that help predict future trends, demands or the opposite. In any method of this style of research, the researcher and the responde...
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26. Impact of Technology on Marketing Products
January 02, 2013
Technology is advancing in a pretty big way. In the last century alone we have experienced technological innovations and inventions that could have only been dreamt about by those of old. What seemed impossible back in the 60s has now become a reality and an integrated part of human life today. Tech...
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27. Traditional vs Modern Digital Research Methods
December 21, 2012
Digital media has given birth to many new forms of customer research. Many businesses are now embracing the many new methodologies and we have seen how the marketers have adapted the digital methodologies over traditional methods. They do this because the new digital research methods are seen to be ...
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28. Mystery Shopping Practices Made Better
December 13, 2012
When people hear the term mystery shopper they think of people that visit stores and fast food chains like regular customers but are actually hired to critique the way the employees would handle their concerns and if it is in line with the company’s protocols in terms of service. That in more ways t...
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29. The Consumer is the Key
December 11, 2012
The consumer is the most important factor in any organization. It is the consumer that provides the resources of any business. They provide the means to allow a business to grow and develop. A consumer’s satisfaction with the service and products offered is vital to this particular growth. It is a k...
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30. Smartphone Generation and Why You Should Care
December 07, 2012
Mobile Phone Users have been on the rise and even more so now that the Smartphone era has began penetrating mobile market. In 2011, Business insider has reported a staggering 835 million smartphone users. Global internet usage has been predicted to double by 2015 and it is seen that most of these us...
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Author: Ron Jacobsen
