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Author: Susan Friesen
Company: eVision Media
Region: British Columbia Canada
Website: evisionmedia.ca
Author Comment / Biography:
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.
With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.
Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.
Visit www.BrandIdentitySteps.com and download your FREE guide: "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients".
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| Articles by Susan Friesen |
261. Proof Why Using Your Personal Email for Business Is Hurting Your Credibility
July 09, 2016
75 Percent Of Consumers Agree You Need to Stop Using Free Email Services For Your Business Email
Think it’s convenient to use your Gmail, AOL or Yahoo email address for business? That might be true but it could also be turning away potential clients and harming your professional credibility ...
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262. How Industry Jargon is Scaring Your Clients Straight to Your Competitor
July 04, 2016
Are you speaking a different language to your prospective clients and aren’t even aware of it?
I traveled to Montreal Quebec recently and even though my stay was brief, it was not without its challenges in the communication department.
In case you’re not familiar with Canada, Engli...
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263. 6 Steps to Content Marketing Made Easy
June 28, 2016
One of the challenges of running a business online is that when people connect with you online, they are strangers.
Before they can even think about doing business with us, they need to know that we understand their problem, they can trust us, and if the solutions we offer will solve their ...
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264. Why SEO is Just One Part of Your Business Success Equation
June 21, 2016
When you log in to your Google Analytics account, do you let out a sigh of disappointment?
I mean your site is SEO optimized. You send hourly Tweets. You just added new graphics to your site.
What gives?
As a digital marketer I can tell you the secret to getting steady traff...
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265. 3 Ways to Boost Sales with a Back-End Offer
June 14, 2016
Looking to grow your sales online? Provide an inviting back-end offer!
Webinars and freebies are an excellent way to invite new prospects into your sales funnel, but where most people leave money on the table is forgetting to provide back-end offers.
Once people say “yes” to your ba...
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266. Why_Books_Make_Powerful_Lead_Magnets_for_Your_Business
June 07, 2016
Are you looking for a way to stand out from your competitors? Consider writing a book!
Imagine being a real estate agent, vying against hundreds of real estate agents in your local area. What if you were the one realtor with your own book – say, “Sell Your House in 48 Hours Flat.” Suddenly y...
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267. Why ‘Perfectionist' Should Not Be A Dirty Word In Business
May 31, 2016
Ways Your Website Should Be Perfect to Avoid Losing Sales
“I can see I’m dealing with a perfectionist here.”
This is what a client said to me the other day when I pointed out a glaring error on her website that we had just launched for her, appearing after her assistant made an updat...
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268. Secrets to Creating a High Converting Website Home Page
May 24, 2016
We all know first impressions are very important. That’s why, whether you are redesigning your website or building one from scratch, the home page is undoubtedly the most important page of your website. So how do you create a design that is eye-catching, engaging, and draws visitors to take ...
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269. Blogging or Newsletters or Both?
May 03, 2016
Why adding blogging and newsletters to your content marketing mix will increase sales opportunities
Often when I work with new entrepreneurs or even seasoned business owners, a lot of confusion happens around the whole content marketing thing. Should they blog? Should they send out newslette...
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270. 11 Signs It’s Time to Fire a Client
April 26, 2016
We have all had them. Especially when working in the service industry. There are some clients that you can’t charge enough to make it worth the stress, headaches, and frustration they create. I had heard someone say once, “sometimes the cost of a dollar is too high”. Indeed. When you reco...
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