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| Articles by Louis Smith |
31. Help, Help, Help, Sell
July 25, 2013
Here's a fundamental difference between copywriting offline and copywriting for the web... - Give or take, my job as a copywriter offline was to sell, sell, sell, sell. - Online, I think, my job is best described as help, help, help, sell. How come? Because web sites are a pain for buyers an...
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32. 12 Copywriting Tips To Make Your Advertising More Profitable
July 24, 2013
Year after year people make the same mistakes in direct-response copy and advertising. You can avoid the most common and costly blunders by following these profit-enhancing tips... 1. WRITE IN DIRECT RESPONSE LANGUAGE: * Use short paragraphs and short words. This article has 68% short word...
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33. Making A Living As A Copywriter; Freelancing Versus Agency
July 23, 2013
So You Want To be A Copywriter? Wannabe copywriters often check out my site for information relating to my services and fees. And quite right too! I still give my competitor's websites a 'gander' every now and then, in case they're doing something that I should be doing. I receive many emails from...
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34. What Copywriters Want - And How To Keep Them Happy
July 22, 2013
If you're paying a copywriter to do a job, you may not care about keeping them happy. On the other hand, if they are happy, they'll do a better job and work more efficiently, which will help keep the price down. So how can you help your copywriter to produce excellent work - and keep them happy in...
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35. Freelance Copywriting Clients - Are Yours Peppermint, Bitter Lemon Or Pure Humbug
July 21, 2013
Copywriters need clients So you set yourself up as a freelance copywriter. You've always fancied yourself as an advertising copywriting sort of person. So what's stopping you scaling the heights of fame and fortune as a true copywriting professional? The stark lesson is - and it's a lesson that co...
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36. Why Most Copywriting Success Stories Are Bogus
July 19, 2013
Seems not a week goes by when someone doesn't email me all discouraged about their lack of copywriting response, and say something like this: "I research the product, I spend weeks coming up with compelling headlines and copy...I learn the market better than anyone else...and yet my ads don't pull ...
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37. Becoming Like Brian Keith Voiles
July 18, 2013
A good if not the best copywriter - that's probably what you would like to be known. But it takes more than just a dream to become an effective copywriter. You may look upon Brian Keith Voiles. Brian Keith Voiles dreamt good dreams too. He was once an ordinary brick-yard worker. He also worked as a...
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38. How To Acquire Good Internet Copywriting Skills
July 17, 2013
Latest global online statistics has revealed that out of the millions of online businesses proliferating in the Internet nowadays, only 2% of them actually are able to generate sales. Now imagine the disappointment the owners of the remaining 98% of the businesses are. They have invested significan...
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39. Sales Letter Writing
July 16, 2013
Corporations have it easy. They've got the necessary resources to make the best sales letter. But small businesses like the one you're running can't compete in the same ground and thus, you have to personally make sure that everything goes right with your sales letter. Customers are often unforgivin...
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40. Why Page Titles Are The Jan Brady Of Web Copywriting
July 12, 2013
or at best The Widget Store - Windows Internet Explorer In this state they are little more than a band of alphabetical castaways, stranded in a deep blue sea of pixels - dull, unfulfilling and meaningless to all but those who own the website. Yes it's a sad tale, but one that sinks into tragedy o...
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Author: Louis Smith
