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Articles by Willie Carter |
31. Magic Words That Sell And What Words To Avoid
July 24, 2013
We all know words are powerful. Whether written or spoken, according to advertising legend David Ogilvy, some of the most persuasive words to use in marketing are: Now
Announcing
Introducing
Revolutionary
Offer
Quick
Easy
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32. How To Be A Freelancer In Demand Become A Busy Client's Best Friend
July 23, 2013
The best clients are the busy clients. Why? Because they're the ones with successful businesses, so they have enough money to pay you. They're also the ones who are busy enough that they really need you. And they're the ones who are likely to have ongoing work for you. They're also the ones who are...
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33. The Nyumber 1 Strategy For Writing Excellent Copy
July 22, 2013
This is an easy way to get your sales letter ready for your website in record time. To to this I have to let you into a little secret. Some of the most renowned copywriters don't create their copywriting masterpieces from scratch because that would take far too long and far too much effort. No, th...
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34. The One Copywriting Element That Makes Even Terribly Written Ads
July 21, 2013
In my swipe file I have a control piece that breaks a major rule of "copywriting." And yet, even though it breaks this "iron clad" rule, it has been running untouched for at least two or three years. The "rule" it breaks is it uses lots of complex words, phrases and language not easily understood, ...
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35. Goal-Setting For Copywriters - SMART Goals
July 19, 2013
Most copywriters would not want to meet me at a party. Here are just a few of the questions I'd hit you with: What medium do you specialize in? Direct mail, brochures, websites, infomercials? Which fields? Do you bill hourly, by the job, or a percentage of direct response sales? Do you license you...
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36. Discover The Winning Ad Headline That Skyrockets Traffic, Sales, Profits And Subscription Rates
July 17, 2013
You may have heard that a good headline is what you need at the top of your sales page to get your visitors interested into reading to the end and taking some type of action. Ultimately, the objective is to have your reader buy your product or subscribe to your mailing list. Many copywriters agree ...
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37. Improve Readibility Of Your Materials
July 16, 2013
Beyond words, there is another aspect to text that can make it easy or difficult for your prospects to read. It's the formatting. The more inviting your text appears to the eye, the better the chances are that it will actually be read. Here are a few ideas that will make an immediate impact on ho...
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38. It Is The Copy Write
July 12, 2013
One of the highest paying aspects of writing for the purposes of Internet Marketing is copywriting. This however is not without good reason since the copy will be the ultimate deciding factor in whether your visitors become buyers or not. The sales page will be the last thing people see before they ...
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39. Are You Writing Junky Or Haiku
July 11, 2013
The one who cuts often is a barber, a butcher, - or a great writer. Haiku Have you ever wondered why most people would prefer a story to a multi-volumed novel? Why O'Henri is easier to read than Charles Dickens? And why on earth your brilliant content didn't bomb as you'd expected it to? You ma...
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40. Copywriting Tips - Give The Prospect What He Wants
July 10, 2013
This is not rocket science folks. Think about yourself as a customer. When you visit a sales page online, what are you looking for? What is it that sets off your hot buttons, either good or bad? What will make you buy? What will make you close up that sales page quicker than a man running away from ...
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