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| Articles by Gregory Barnes |
31. How To Write Headlines That Grab Your Prospect's Attention
July 24, 2013
It doesn't matter if you're writing an article, a newspaper or magazine ad, a web page, or even a Yellow Page ad. If it has a headline, that headline is the most important component of the entire package. Waste it, and you've wasted your time. Your headline is like an ad for your ad. It is responsi...
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32. The One Word Every Prospect Craves
July 23, 2013
It's arguably the most important word in the copywriter's arsenal. It ranks right at the top with words like "free," "new" and "savings." I'm talking about "you." "You" is the word that gets your prospect's attention and keeps them involved. As Herschell Gordon Lewis says in "The Art of Writing Co...
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33. The Most Sacred Secrets Of Copywriting Services
July 22, 2013
Successful copywriting is one of the most important elements of your advertising. It attracts attention of your potential customers and makes your message memorable and it might induce your clients to take some actions. Many research in psychology show that words may affect our vision, they may eith...
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34. The 2 Most Common Mistakes When Writing With Keywords
July 21, 2013
It really gets my blood pressure up. SEO copywriting has begun to get a poor reputation all due to carelessness. How so? Because too many people claim to know what they are doing. In reality, they simply shove keywords into copy without any concern for how the copy flows. Copy that sounds mechanical...
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35. Sales Letter Marketing Building A Mousetrap
July 19, 2013
Cheese - anybody? How about some peanut butter? These may not sound good to you, but to our four legged unwanted home intruders, they appear quite succulent and delicious, at least when placed on the 'got-ya stick' of a mouse trap. Now I don't know about your mice, but mine are quite well educated....
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36. Copywriting Strategy How To Turn Sales Copy Into Corporate-Speak
July 18, 2013
As a web copywriting specialist, you will have many occasions to take your client's "salesy" copy and transform it into corporate-speak. Sales copy generally gives the feeling that whoever is behind the words is trying to mentally connect and have a conversation with you. It will also have that sens...
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37. Flash May Win Best Dressed, But Content Is King
July 17, 2013
In this high gloss society, many ministries have bought into the idea that a picture, or better stated-"flash animation", is worth a thousand words. If you want your online message to impact the world in a lasting way, you'll need more than a few lightening bolts and swords zigzagging across the scr...
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38. Web Site Copywriting
July 16, 2013
Web Site Copywriting is a must-have skill if you plan on selling anything online--whether your product is a digitally-downloadable e-book or 'hard' merchandise. Even if it isn't your cup of tea, you'll need to at least pretend to be a copywriter. These tips will Tip #1 - Create Your Swipe File One...
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39. Shortcut - How To Become A Copywriter Earning A Six Figure Income
July 12, 2013
You can quickly learn how to become a copywriter worthy of earning a six figure income. It's actually quite easy but it's not effortless. If you really want to succeed in business, copywriting is the most profitable skill you can acquire, so the effort you put into learning how to become a copywrite...
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40. Copywriting Course Myths Debunked - 5 Things Every Freelance Copywriter Must Know
July 11, 2013
Almost 12 months ago, I began my career as a freelance copywriter. When I started, I had zero clients and zero income. To develop my skills and get a fast start, I bought most of the copywriting courses available on the market. If you haven't noticed, there are a lot of them. And while most of the...
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Author: Gregory Barnes
